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Hisrich
Peters
Shepherd
Chapter 7
The Business Plan:
Creating and
Starting the Venture
Copyright © 2010 by The McGraw-Hill...
7-2
Using the Internet as a information
resource tool
 The Internet can provide information for
industry analysis, compet...
7-3
Writing the Business Plan
 A business plan should be comprehensive
enough to give any potential investor a
complete p...
7-4
Writing the Business Plan
1. Introductory page
2. Executive summary
3. Environmental and Industry analysis
4. Descript...
7-5
1. Introductory Page
 Name and address of the company.
 Name of the entrepreneur(s), telephone
number, fax number, e...
7-6
2. Executive Summary
 About two to three pages in length summarizing
the complete business plan.
Writing the Business...
7-7
3. Environmental and Industry Analysis:
assessment of external uncontrollable
variables that may impact the business
p...
7-8
Table 3.1- Critical Issues for
Environmental and Industry Analysis
7-9
4 - Describing the Venture
7-10
5. Production plan or Operational Plan
 All businesses should include an operational plan
as part of the business pl...
7-11
Table 5.1 - Production Plan or
Operational plan
7-12
6. Marketing Plan
 It describes market conditions and strategy
related to how the product/service will be
distribute...
7-13
7. Organizational Plan
 It describes the form of ownership and lines of
authority and responsibility of members of n...
7-14
8. Assessment of Risk
 Identifies potential hazards and alternative
strategies to meet goals and objectives.
 The e...
7-15
9. Financial Plan
 It contains projections of key financial data that
determine economic feasibility and necessary
f...
7-16
10. Appendix
 It contains any backup material that is not
necessary in the text of the document.
 It may include:
...
7-17
Using and Implementing the
Business Plan
 The business plan is designed to guide the
entrepreneur through the first ...
7-18
Why Some Business Plans Fail
 Goals are unreasonable.
 Objectives are not measurable.
 Entrepreneur has not made a...
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The Business Plan: Creating and Starting the Venture

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The Business Plan: Creating and Starting the Venture

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The Business Plan: Creating and Starting the Venture

  1. 1. Hisrich Peters Shepherd Chapter 7 The Business Plan: Creating and Starting the Venture Copyright © 2010 by The McGraw-Hill Companies, Inc. All rights reserved.McGraw-Hill/Irwin
  2. 2. 7-2 Using the Internet as a information resource tool  The Internet can provide information for industry analysis, competitor analysis, and measurement of market potential.  An entrepreneur can access:  Popular search engines.  Competitors’ Web sites.  Social networks, blogs, and discussion groups.
  3. 3. 7-3 Writing the Business Plan  A business plan should be comprehensive enough to give any potential investor a complete picture and understanding of the new venture.  A business plan should help the entrepreneur to clarify his or her thinking about the business.
  4. 4. 7-4 Writing the Business Plan 1. Introductory page 2. Executive summary 3. Environmental and Industry analysis 4. Description of venture 5. Production plan or operational plan 6. Marketing plan 7. Organisational plan 8. Assessment of risk 9. Financial plan 10.Appendix
  5. 5. 7-5 1. Introductory Page  Name and address of the company.  Name of the entrepreneur(s), telephone number, fax number, e-mail address, and Web site address.  Description of the company and nature of the business.  Statement of financing needed.  Statement of confidentiality of report (non disclosure agreement). Writing the Business Plan (cont.)
  6. 6. 7-6 2. Executive Summary  About two to three pages in length summarizing the complete business plan. Writing the Business Plan (cont.)
  7. 7. 7-7 3. Environmental and Industry Analysis: assessment of external uncontrollable variables that may impact the business plan.  The Environmental analysis assesses external uncontrollable variables that may impact the business plan (PEST – Political/legal, economic/environment, social, technology).  The Industry analysis involves reviewing industry trends and competitive strategies (Porter’s five forces).  Examples: Industry demand, competition, etc. Writing the Business Plan (cont.)
  8. 8. 7-8 Table 3.1- Critical Issues for Environmental and Industry Analysis
  9. 9. 7-9 4 - Describing the Venture
  10. 10. 7-10 5. Production plan or Operational Plan  All businesses should include an operational plan as part of the business plan.  It goes beyond the manufacturing process describing the flow of goods and services from production to the customer.  The major distinction between services and manufactured goods is services involve intangible performances. Writing the Business Plan (cont.)
  11. 11. 7-11 Table 5.1 - Production Plan or Operational plan
  12. 12. 7-12 6. Marketing Plan  It describes market conditions and strategy related to how the product/service will be distributed, priced, and promoted.  Marketing research evidence to support any of the marketing decision strategies as well as for forecasting sales should be described in this section.  Potential investors regard the marketing plan as critical to the success of the new venture. Writing the Business Plan (cont.)
  13. 13. 7-13 7. Organizational Plan  It describes the form of ownership and lines of authority and responsibility of members of new venture.  In case of a partnership, the terms of the partnership should be included.  In case of a corporation, the following should be included:  Shares of stock authorized and share options.  Names, addresses, and resumes of directors and officers.  Organization chart or map. Writing the Business Plan (cont.)
  14. 14. 7-14 8. Assessment of Risk  Identifies potential hazards and alternative strategies to meet goals and objectives.  The entrepreneur should indicate:  Potential risks to the new venture.  Impact of the risks.  Strategy to prevent, minimize, or respond to the risk.  Major risks could result from:  Competitor’s reaction.  Weaknesses in marketing/ production/ management team.  New advances in technology. Writing the Business Plan (cont.)
  15. 15. 7-15 9. Financial Plan  It contains projections of key financial data that determine economic feasibility and necessary financial investment commitment.  It should contain:  Summarized forecasted sales and appropriate expenses for at least the first three years.  Cash flow figures for three years.  Projected balance sheet. Writing the Business Plan (cont.)
  16. 16. 7-16 10. Appendix  It contains any backup material that is not necessary in the text of the document.  It may include:  Letters from customers, distributors, or subcontractors.  Secondary data or primary research data used to support plan decisions.  Leases, contracts, or other types of agreements.  Price lists from suppliers and competitors. Writing the Business Plan (cont.)
  17. 17. 7-17 Using and Implementing the Business Plan  The business plan is designed to guide the entrepreneur through the first year of operations.  The strategy should contain control points to ascertain progress and to initiate contingency plans if necessary.  Without good planning employees will not understand the company’s goals.  Businesses fail due to entrepreneur’s inability to plan effectively.
  18. 18. 7-18 Why Some Business Plans Fail  Goals are unreasonable.  Objectives are not measurable.  Entrepreneur has not made a total commitment to the business or to the family.  Lack of experience in the planned business.  No sense of potential threats or weaknesses to the business.  No customer need was established for the proposed product or service.

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