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Creativity and the Business Idea


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Creativity and the Business Idea

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Creativity and the Business Idea

  1. 1. Hisrich Peters Shepherd Creativity and the Business Idea Copyright © 2010 by The McGraw-Hill Companies, Inc. All rights reserved.McGraw-Hill/Irwin
  2. 2. 4-2  E-business is any process that a business organisation conducts over a computer- mediated network.  Business-to-business (  Business-to-consumer (  Intranet  E-commerce is any transaction that is completed over a computer mediated network which involves the transfer of ownership or rights to use goods or services. E-commerce and Business Start-up
  3. 3. 4-3  E-commerce offers entrepreneurs an opportunity to be creative and innovative.  Factors that facilitate a high-growth in electronic commerce:  Widespread use of personal computers.  Adoption of intranets in companies.  Acceptance of the Internet as a business communications platform.  Faster and more secure systems. E-commerce and Business Start-up
  4. 4. 4-4  Entrepreneurs starting an Internet commerce venture need to address the same strategic (Strategy defines or outlines the desired goals and why you should go about achieving them) and tactical questions (Tactics are the specific actions you take in implementing your strategy) as any other entrepreneur. Using E-Commerce Creatively
  5. 5. 4-5  Entrepreneurs have to decide to:  Run Internet operations within the company or  Outsource these operations to Internet specialists.  Another option is to use the packages for e-commerce. Using E-Commerce Creatively •Internet operations- company primary business •Availability of resources –web professional
  6. 6. 4-6  Two major components of Internet commerce are:  Front-end operations.  Back-end operations.  Integration of front-end and back-end operations  represents the greatest challenge for doing Internet business.  provides the opportunity for developing a sustained competitive advantage. Components of Internet Commerce The biggest mistake of many companies on the internet is believing that an attractive & interactive website will secure success- leads to underestimating the importance of end operations
  7. 7. 4-7  Keys to a good Web site:  Ease of use (info product/services)  Structure and organization of information  Visibility  Search capability  E-mail response system  Speed.  Technical aspects  Should work properly in different browsers and platforms.  Should appear in all marketing materials. Web Sites- connection btw Company & its Customers profession al design Indicator of legitimacy Shopping cart- credit card payments Advertise- search engines, banner ads, email Secure servers https
  8. 8. 4-8  Database:  Tracks activity of the:  Industry  Segment  Company  Supports personal marketing, targeted at individual clients. Allows to capture customer attention with customized one- to-one marketing. Tracking Customer Information
  9. 9. 4-9  To do business through the Internet:  Products should be delivered economically and conveniently.  Products need to interest a wide market  Company must be ready to ship the product outside its own geographical location.  Online operations have to bring significant cost reductions as compare to brick & mortar operation  Company must possess the ability to economically draw customers to its website. Doing E-Commerce as an Entrepreneurial Company Fresh fruits & vegetables ?
  10. 10. 4-10 Story of the week......“Steve jobs” Occupation Co-founder, Chairman, and CEO, Apple Inc. Co-founder and CEO, Pixar Founder and CEO, NeXT Inc. Net worth US $8.3 billion