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Social Media Has Ruined Your Business: Tactics

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An addendum presentation to the mainstage one given to an audience of Prince Edward Island entrepreneurs at the 2010 Atlantic Entrepreneurship Expo. Sadly best suited to having someone walk you through the slides there may still be something of value to pull out of this one. Although, to be honest, it's almost the digital equivalent of a mime.

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Social Media Has Ruined Your Business: Tactics

  1. 1. Social Media Tactics May 12, 2010 Courtesy of
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  3. 3. Stat from Facebook
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  32. 32. Thanks! Rick Jessup [email_address] 416.727.4017 @RickJessup www.rickjessup.com www.58ninety.com Thanks to for the invite!
  33. 33. why listen to Rick?
  34. 34. who is this guy <ul><li>Online in 1990 </li></ul><ul><li>Web design in 1995 </li></ul><ul><li>Blogging in 1996 </li></ul><ul><li>Speaking on digital in 1997 </li></ul><ul><li>Over 20 years of web experience </li></ul><ul><li>Over 15 years managing strategy </li></ul>
  35. 35. 1. Have a Purpose have goals behind your strategy and work to achieve them
  36. 36. 2. Be Authentic nobody cares about your pitch, they care about communication
  37. 37. 3. Be Transparent be honest, be open and tell the truth
  38. 38. 4. Understand and Allow Community if given the opportunity your community will monitor itself
  39. 40. 5. Always Offer Value your customer doesn’t owe you anything
  40. 41. 6. Dollars and Time Aren’t Free like all advertising you get what you put into it
  41. 42. 7. Challenge Yourself jump in; only you or your competitor can be first
  42. 43. 8. Steal From Your Customers sometimes they have the best ideas, use them as a focus group
  43. 45. 9. Online Isn’t an Island treat social as an outpost; an extension of offline efforts
  44. 46. 10. Track Results set yourself up for success and track your ROI

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