I gave this seminar a year ago at Innovative Evenings in Toronto in response to growing demand for mobile strategies as separate beasts from digital and brand strategies. A year later it's still a story worth sharing, thus I upload it and hope you'll take it in and share it with those who need to see it. I'll evolve it soon, but in the meantime I still hope you'll find it relevant. Here's the executive summary: Digital, and mobile, are states of our day. These aren't channels, they aren't to be treated as extensions or unique platforms. The worst part is none of us in marketing/advertising behave how we pretend our customers do - if we pause we know we don't care about most of what we say. Can we start being smarter? Note: Most images stolen off the first page of Google Image results because, frankly, the free ones just didn’t tell a good story. I’m a bad person. Please don't sue me.