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7 STRATEGIES TO BUILD AN   ONLINE COMMUNITY   Olivier Goetgeluck | 13.11.2012 | Vrije Universiteit Brussel
This Is What We Do
And This Is How We Reach People
OUR PHILOSOPHYSocial Media Marketing is about      being a great friend
“People will do anything for those who encouragetheir dreams, justify theirfailures, allay their fears,  confirm their sus...
PERMISSION      vs. INTERRUPTION“Permission Marketing   cuts through the clutter and allows a marketer to speak toprospect...
#1 Help                                     them re                                their go     ach                       ...
#1 Help                                     them re                                their go     ach                       ...
#2 They                      Heroes. Are The                             Not You                                     !    ...
#3 Li                                 sten                                      To Th                                     ...
#3 Li      sten           To Th                 em!
#3 Li      sten           To Th                 em!
#4 M                                    ake It                                Inter      In Th                            ...
#4 M     ake It Inter      In Th       est T      eir  Your       o Be        Frien              d
#4 M     ake It Inter      In Th       est T      eir  Your       o Be        Frien              d
#5 H                               Conv ave A                               Ever ersatio                                  ...
#5 H       Conv ave A      Ever ersatio             y On   n& mak     A Wh ce Inoth     e it ea    ile   ers to    sy     ...
#5 H       Conv ave A      Ever ersatio             y On   n& mak     A Wh ce Inoth     e it ea    ile   ers to    sy     ...
#6 B                         Abou e Trans                             t Wh     pare                            No S at You...
#6 BAbou e Trans    t Wh     pare   No S at You nt        ecre    Do,            ts!
#7 E                           arn                               Their                                     Trus           ...
“Nobody owes you theirattention. Not your audience.Not a person you happened to         call or email. Let go of your ego ...
We AreELITE ATHLETES
7 Strategies To Build An Online Community - Case Study: Elite Athletes
7 Strategies To Build An Online Community - Case Study: Elite Athletes
7 Strategies To Build An Online Community - Case Study: Elite Athletes
7 Strategies To Build An Online Community - Case Study: Elite Athletes
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7 Strategies To Build An Online Community - Case Study: Elite Athletes

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Social media marketing is simple - it's about being a great friend. In this presentation I cite 7 characteristics a great friend has that are applicable on how you behave online as brand.

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7 Strategies To Build An Online Community - Case Study: Elite Athletes

  1. 1. 7 STRATEGIES TO BUILD AN ONLINE COMMUNITY Olivier Goetgeluck | 13.11.2012 | Vrije Universiteit Brussel
  2. 2. This Is What We Do
  3. 3. And This Is How We Reach People
  4. 4. OUR PHILOSOPHYSocial Media Marketing is about being a great friend
  5. 5. “People will do anything for those who encouragetheir dreams, justify theirfailures, allay their fears, confirm their suspicionsand help them throw rocks at their enemies.” - Blair Warren, One Minute Persuasion “Most of us have twolifes. The life we live, andthe unlived life within us. Between the two stands resistance.” - Steven Pressfield, The War of Art
  6. 6. PERMISSION vs. INTERRUPTION“Permission Marketing cuts through the clutter and allows a marketer to speak toprospects as friends, not strangers.” - Seth Godin,Permission Marketing
  7. 7. #1 Help them re their go ach als“The secret of promotionin the age of social media isnt to promote yourself. Its to promote others. Success comes when your success depends on the successof your customers, your end-users, and when you spend more of your time thinking about them than about yourself.” - Tim O’Reilly, It’s Not About You: The Truth Of Social Media Marketing
  8. 8. #1 Help them re their go ach als“The secret of promotionin the age of social media isnt to promote yourself. Its to promote others. Success comes when your success depends on the successof your customers, your end-users, and when you spend more of your time thinking about them than about yourself.” - Tim O’Reilly, It’s Not About You: The Truth Of Social Media Marketing
  9. 9. #2 They Heroes. Are The Not You ! “More than 1 out of 3youngsters uses brands to feel unique.” - Joeri Van den Bergh, How Cool Brands Stay Hot
  10. 10. #3 Li sten To Th em!“Your job AS A MARKETER is to figure out what your prospects’ worldview and fears and beliefs are.” - Seth Godin, Why Lie?
  11. 11. #3 Li sten To Th em!
  12. 12. #3 Li sten To Th em!
  13. 13. #4 M ake It Inter In Th est T eir “Ask yourself continually: Your o Be how can I make my customer Frienfeel important to ME, to US? dHow can I make him feel hes our NUMBER #1.”- Ryan Holiday, Director OfMarketing American Apparel“Permission marketers make every single interaction selfish for the consumer. “What’s in it for me?” is the question that must be answered at every step.” - Seth Godin, Permission Marketing
  14. 14. #4 M ake It Inter In Th est T eir Your o Be Frien d
  15. 15. #4 M ake It Inter In Th est T eir Your o Be Frien d
  16. 16. #5 H Conv ave A Ever ersatio y On n A Wh ce In ile“The Internet is enabling conversations among human beings that were simplynot possible in the era of mass media.” - The Cluetrain Manifesto
  17. 17. #5 H Conv ave A Ever ersatio y On n& mak A Wh ce Inoth e it ea ile ers to sy for join i n
  18. 18. #5 H Conv ave A Ever ersatio y On n& mak A Wh ce Inoth e it ea ile ers to sy for join i n
  19. 19. #6 B Abou e Trans t Wh pare No S at You nt ecre Do, ts!“Your job then is to build the next great thing, but to care enough to tell the best story you can tell about it too.”- Bernadette Jiwa, The Story of Telling
  20. 20. #6 BAbou e Trans t Wh pare No S at You nt ecre Do, ts!
  21. 21. #7 E arn Their Trus t"The most fundamental constraint is limited time." - Gary Becker,Nobel Prize Economic Sciences
  22. 22. “Nobody owes you theirattention. Not your audience.Not a person you happened to call or email. Let go of your ego entirely.Think of everything from their point of view. Be their dreamcome true. Do what they really want.” - Derek Sivers, Founder Of CD Baby
  23. 23. We AreELITE ATHLETES

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