Do’s and Donts ofBrochure DesigningBy: http://brochure-design-india.com/
A brochure can be of a single page or in a booklet form. It includes pictures, texts, details about the products and the services offered by the company. Brochures are used as a marketing tool for any type of business. A brochure should be designed in an attractive way as compared to the competitors. As each kind of product has a brochure of its own.These do’s and don’ts will be helpful for designingbrochure.
Front page should be attractive Cover page of the brochure should be attractive so that the readers are bound to read the whole brochure. The first page should depict the services provided by the company and highlight the theme reflecting the services and products of the company.
Make your readers active Most important is to give your address and contact number on the brochure. Your brochure should encourage the readers to visit the nearest store of your company or make a phone call, reply to a postcard.
Keep the content precise You should keep the content simple and to the point. The language of the text should able to convey the message you want to convey through brochure. The sentences should be short .
A big ‘NO’ to grammatical error Grammatical errors reflects a bad impression of your company. It shows a casual nature towards the company. So you should be careful about the grammar
Avoid use of too many fonts Use of too many fonts spoils the design of the whole of the brochure. More than two type of fonts should be avoided. Use of long sentences should also be avoided.
No price list in brochure You should not list the prices in a brochure as they tend to change soon. Your brochure should be updated. Recent information should be present about the services for brochure design.