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How to use Pinterest for business

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HOW TO USE PINTEREST FOR BUSINESS

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Copyright © 2016 GoECart Proprietary & Confidential – Do Not Distribute
2
Pinterest Statistics
93% Use Pinterest to
plan p...

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Copyright © 2016 GoECart Proprietary & Confidential – Do Not Distribute
Product Pins (“Rich Pins”)
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Pins with price
tags ...

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How to use Pinterest for business

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With over 100 million monthly active users, Pinterest is a great resource to expand your business.

In this presentation and corresponding on demand webinar, GoECart CEO Manish Chowdhary examines:

• How Pinterest Promotes Your Business
• Creating a Pinterest Business Account
• Pin Content and Optimization
• Pinterest Automation and Tools
• How to Advertise on Pinterest

With over 100 million monthly active users, Pinterest is a great resource to expand your business.

In this presentation and corresponding on demand webinar, GoECart CEO Manish Chowdhary examines:

• How Pinterest Promotes Your Business
• Creating a Pinterest Business Account
• Pin Content and Optimization
• Pinterest Automation and Tools
• How to Advertise on Pinterest

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How to use Pinterest for business

  1. 1. HOW TO USE PINTEREST FOR BUSINESS
  2. 2. Copyright © 2016 GoECart Proprietary & Confidential – Do Not Distribute 2 Pinterest Statistics 93% Use Pinterest to plan purchasesPinners 96% Have decided to purchase because of Pinterest Pinners 87% Pinners Use Pinterest to gather product information 100 millionAverage Monthly Active Users …and growing. Pinterest drives 7.17% of all social media referral traffic
  3. 3. Copyright © 2016 GoECart Proprietary & Confidential – Do Not Distribute Product Pins (“Rich Pins”) 3 Pins with price tags get 36% more likes than pins without
  4. 4. Copyright © 2016 GoECart Proprietary & Confidential – Do Not Distribute 4
  5. 5. Copyright © 2016 GoECart Proprietary & Confidential – Do Not Distribute How Pinterest Promotes Your Business 5 400% More revenue per click than Twitter 27% More revenue per click than Facebook Half-life: 3.5 months Pins have an average of a 3.5 month half life. Only half of its engagement will be completed in 3.5 months. On average, each pin is worth 78¢ in sales
  6. 6. Copyright © 2016 GoECart Proprietary & Confidential – Do Not Distribute Pinterest Case Study: My Wedding Reception Ideas  Who is My Wedding Reception Ideas?  Pinterest and Social Media Marketing  How to create a Pinterest business account  What to pin  How often to pin  Optimizing Pinterest boards and pins  Promoting Pins to Increase Engagement  Tools to help create and schedule pins 6
  7. 7. Copyright © 2016 GoECart Proprietary & Confidential – Do Not Distribute Who Is My Wedding Reception Ideas? 7
  8. 8. Copyright © 2016 GoECart Proprietary & Confidential – Do Not Distribute Pinterest and Social Media Marketing 8 100 million Average Monthly Active Users Plan & Shop People use Pinterest to plan purchases Long-term Traffic and revenue source It’s free! Who can argue with that!? $
  9. 9. Copyright © 2016 GoECart Proprietary & Confidential – Do Not Distribute How to Create a Pinterest Business Account 9 Create your account at www.pinterest.com/business
  10. 10. Copyright © 2016 GoECart Proprietary & Confidential – Do Not Distribute What to Pin 10 Lifestyle images tell a story and captivate your audience
  11. 11. Copyright © 2016 GoECart Proprietary & Confidential – Do Not Distribute What to Pin 11  Visuals are everything! Use your creativity to create compelling images Lifestyle images tell a story and captivate your audience Visuals are everything! Use your creativity to create compelling images
  12. 12. Copyright © 2016 GoECart Proprietary & Confidential – Do Not Distribute How Often to Pin 12 Don’t pin all at once – distribute your pins according to your audience’s peak engagement times
  13. 13. Copyright © 2016 GoECart Proprietary & Confidential – Do Not Distribute Optimizing Pinterest Boards and Pins 13  Use the description field to craft a compelling story  Make use of keywords to drive up attention  Define your product and its utility  Be mobile friendly by using vertical images  Don’t overcrowd images with text
  14. 14. Copyright © 2016 GoECart Proprietary & Confidential – Do Not Distribute Make use of Rich Pins 14
  15. 15. Copyright © 2016 GoECart Proprietary & Confidential – Do Not Distribute Don’t Spam! Follow Pinterest Best Practices 15
  16. 16. Copyright © 2016 GoECart Proprietary & Confidential – Do Not Distribute Soft Calls of Action Are Okay 16
  17. 17. Copyright © 2016 GoECart Proprietary & Confidential – Do Not Distribute Promoting Pins to Increase Engagement 17 You may pay to have your pin be promoted on searches
  18. 18. Copyright © 2016 GoECart Proprietary & Confidential – Do Not Distribute Promoting Pins to Increase Engagement 18 Choose a cap budget and include keywords
  19. 19. Copyright © 2016 GoECart Proprietary & Confidential – Do Not Distribute Promoting Pins to Increase Engagement 19 Keep track of pin progress using Pinterest’s data analysis tools
  20. 20. Copyright © 2016 GoECart Proprietary & Confidential – Do Not Distribute Promoting Pins to Increase Engagement 20 Know the time of year your audience starts to look for your product and plan accordingly
  21. 21. Copyright © 2016 GoECart Proprietary & Confidential – Do Not Distribute Tools to Help Create and Schedule Pins 21
  22. 22. Copyright © 2016 GoECart Proprietary & Confidential – Do Not Distribute Tools to Help Create and Schedule Pins 22
  23. 23. Copyright © 2016 GoECart Proprietary & Confidential – Do Not Distribute About GoECart Call Center & CRM Inventory Mgmt. Warehouse & Fulfillment Online In-Store Mobile Catalogue Marketplaces Payment, Tax & Fraud Financial / ERP System of Record System of Engagement 23 Watch our free demo by clicking here
  24. 24. Click here to watch this webinar on-demand Thank You ! Manish Chowdhary Founder & CEO mchowdhary@goecart.com (203) 242-0473 Head Office: 855 Main Street, Suite 400 Bridgeport, CT 06604 Primary Contact: Connect with us!

Editor's Notes

  • These are not paid
  • Go to pinterest.com/business and it just takes a few seconds
    Pinterest coaches users on what kind of marketing campaigns are currently working
  • You don’t need to promote just products, but services are also
    Lifestyle images, people using the products
  • Product shots – drive pins by using your creativity, layouts, recipes, visuals are everything! Compelling images that inspire and create and image
  • Don’t pin them all at the same time, know the time of day your audience engages the most and scatter your pins
  • Optimizing your boards and pins: image is n.1; pinterest uses a broad term algorithm, so it’s important to have a clever description field, use keywords.
    Tell what the product is and how it can help them.
    No more than 20% text overlay – pinterest recommendation. Feel free to play with it.
    Vertical style images are mobile friendly – don’t use landscape pictures
  • Rich pins
  • Don’t Spam! Don’t use hashtags, don’t use all caps
  • Promoted pins
  • Promoted pins can have a cap budget, this is useful when you’re having a promotion online for a limited time
  • Engagement – you get charged every time someone does something to your pin (like, share, etc)
    Traffic – you only pay when someone is directed to your website
  • Lifetime of a pin
    Know at what time of the year your audience starts to engage with your product and plan accordingly, an example is Christmas products – customers start to plan for Christmas 3 to 4 months before.
  • If you don’t have the time and people for that, there are tools you can use that are approved by Pinterest

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