Go to pinterest.com/business and it just takes a few seconds Pinterest coaches users on what kind of marketing campaigns are currently working
You don’t need to promote just products, but services are also Lifestyle images, people using the products
Product shots – drive pins by using your creativity, layouts, recipes, visuals are everything! Compelling images that inspire and create and image
Don’t pin them all at the same time, know the time of day your audience engages the most and scatter your pins
Optimizing your boards and pins: image is n.1; pinterest uses a broad term algorithm, so it’s important to have a clever description field, use keywords. Tell what the product is and how it can help them. No more than 20% text overlay – pinterest recommendation. Feel free to play with it. Vertical style images are mobile friendly – don’t use landscape pictures
Don’t Spam! Don’t use hashtags, don’t use all caps
Promoted pins can have a cap budget, this is useful when you’re having a promotion online for a limited time
Engagement – you get charged every time someone does something to your pin (like, share, etc) Traffic – you only pay when someone is directed to your website
Lifetime of a pin Know at what time of the year your audience starts to engage with your product and plan accordingly, an example is Christmas products – customers start to plan for Christmas 3 to 4 months before.
If you don’t have the time and people for that, there are tools you can use that are approved by Pinterest
Click here to watch this
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