How to use Pinterest for business
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With over 100 million monthly active users, Pinterest is a great resource to expand your business. In this presentation and corresponding on demand webinar, GoECart CEO Manish Chowdhary examines: • How Pinterest Promotes Your Business • Creating a Pinterest Business Account • Pin Content and Optimization • Pinterest Automation and Tools • How to Advertise on Pinterest
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How to use Pinterest for business
- 1. HOW TO USE PINTEREST FOR BUSINESS
- 2. Copyright © 2016 GoECart Proprietary & Confidential – Do Not Distribute 2 Pinterest Statistics 93% Use Pinterest to plan purchasesPinners 96% Have decided to purchase because of Pinterest Pinners 87% Pinners Use Pinterest to gather product information 100 millionAverage Monthly Active Users …and growing. Pinterest drives 7.17% of all social media referral traffic
- 3. Copyright © 2016 GoECart Proprietary & Confidential – Do Not Distribute Product Pins (“Rich Pins”) 3 Pins with price tags get 36% more likes than pins without
- 4. Copyright © 2016 GoECart Proprietary & Confidential – Do Not Distribute 4
- 5. Copyright © 2016 GoECart Proprietary & Confidential – Do Not Distribute How Pinterest Promotes Your Business 5 400% More revenue per click than Twitter 27% More revenue per click than Facebook Half-life: 3.5 months Pins have an average of a 3.5 month half life. Only half of its engagement will be completed in 3.5 months. On average, each pin is worth 78¢ in sales
- 6. Copyright © 2016 GoECart Proprietary & Confidential – Do Not Distribute Pinterest Case Study: My Wedding Reception Ideas Who is My Wedding Reception Ideas? Pinterest and Social Media Marketing How to create a Pinterest business account What to pin How often to pin Optimizing Pinterest boards and pins Promoting Pins to Increase Engagement Tools to help create and schedule pins 6
- 7. Copyright © 2016 GoECart Proprietary & Confidential – Do Not Distribute Who Is My Wedding Reception Ideas? 7
- 8. Copyright © 2016 GoECart Proprietary & Confidential – Do Not Distribute Pinterest and Social Media Marketing 8 100 million Average Monthly Active Users Plan & Shop People use Pinterest to plan purchases Long-term Traffic and revenue source It’s free! Who can argue with that!? $
- 9. Copyright © 2016 GoECart Proprietary & Confidential – Do Not Distribute How to Create a Pinterest Business Account 9 Create your account at www.pinterest.com/business
- 10. Copyright © 2016 GoECart Proprietary & Confidential – Do Not Distribute What to Pin 10 Lifestyle images tell a story and captivate your audience
- 11. Copyright © 2016 GoECart Proprietary & Confidential – Do Not Distribute What to Pin 11 Visuals are everything! Use your creativity to create compelling images Lifestyle images tell a story and captivate your audience Visuals are everything! Use your creativity to create compelling images
- 12. Copyright © 2016 GoECart Proprietary & Confidential – Do Not Distribute How Often to Pin 12 Don’t pin all at once – distribute your pins according to your audience’s peak engagement times
- 13. Copyright © 2016 GoECart Proprietary & Confidential – Do Not Distribute Optimizing Pinterest Boards and Pins 13 Use the description field to craft a compelling story Make use of keywords to drive up attention Define your product and its utility Be mobile friendly by using vertical images Don’t overcrowd images with text
- 14. Copyright © 2016 GoECart Proprietary & Confidential – Do Not Distribute Make use of Rich Pins 14
- 15. Copyright © 2016 GoECart Proprietary & Confidential – Do Not Distribute Don’t Spam! Follow Pinterest Best Practices 15
- 16. Copyright © 2016 GoECart Proprietary & Confidential – Do Not Distribute Soft Calls of Action Are Okay 16
- 17. Copyright © 2016 GoECart Proprietary & Confidential – Do Not Distribute Promoting Pins to Increase Engagement 17 You may pay to have your pin be promoted on searches
- 18. Copyright © 2016 GoECart Proprietary & Confidential – Do Not Distribute Promoting Pins to Increase Engagement 18 Choose a cap budget and include keywords
- 19. Copyright © 2016 GoECart Proprietary & Confidential – Do Not Distribute Promoting Pins to Increase Engagement 19 Keep track of pin progress using Pinterest’s data analysis tools
- 20. Copyright © 2016 GoECart Proprietary & Confidential – Do Not Distribute Promoting Pins to Increase Engagement 20 Know the time of year your audience starts to look for your product and plan accordingly
- 21. Copyright © 2016 GoECart Proprietary & Confidential – Do Not Distribute Tools to Help Create and Schedule Pins 21
- 22. Copyright © 2016 GoECart Proprietary & Confidential – Do Not Distribute Tools to Help Create and Schedule Pins 22
- 23. Copyright © 2016 GoECart Proprietary & Confidential – Do Not Distribute About GoECart Call Center & CRM Inventory Mgmt. Warehouse & Fulfillment Online In-Store Mobile Catalogue Marketplaces Payment, Tax & Fraud Financial / ERP System of Record System of Engagement 23 Watch our free demo by clicking here
- 24. Click here to watch this webinar on-demand Thank You ! Manish Chowdhary Founder & CEO mchowdhary@goecart.com (203) 242-0473 Head Office: 855 Main Street, Suite 400 Bridgeport, CT 06604 Primary Contact: Connect with us!
Editor's Notes
- These are not paid
- Go to pinterest.com/business and it just takes a few seconds Pinterest coaches users on what kind of marketing campaigns are currently working
- You don’t need to promote just products, but services are also Lifestyle images, people using the products
- Product shots – drive pins by using your creativity, layouts, recipes, visuals are everything! Compelling images that inspire and create and image
- Don’t pin them all at the same time, know the time of day your audience engages the most and scatter your pins
- Optimizing your boards and pins: image is n.1; pinterest uses a broad term algorithm, so it’s important to have a clever description field, use keywords. Tell what the product is and how it can help them. No more than 20% text overlay – pinterest recommendation. Feel free to play with it. Vertical style images are mobile friendly – don’t use landscape pictures
- Rich pins
- Don’t Spam! Don’t use hashtags, don’t use all caps
- Promoted pins
- Promoted pins can have a cap budget, this is useful when you’re having a promotion online for a limited time
- Engagement – you get charged every time someone does something to your pin (like, share, etc) Traffic – you only pay when someone is directed to your website
- Lifetime of a pin Know at what time of the year your audience starts to engage with your product and plan accordingly, an example is Christmas products – customers start to plan for Christmas 3 to 4 months before.
- If you don’t have the time and people for that, there are tools you can use that are approved by Pinterest