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How Pokemon GO Can Drive Your Sales

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At this point, you’ve probably played the game or at least heard someone talking about Pokémon GO. In less than a month, it has taken over the #1 spot as top-grossing game app. With more than 29 million players in the US alone, the game surpassed traditional platforms like Twitter and Facebook in the daily time spent and is now being successfully used by businesses everywhere to drive up sales and revenue.

In this webinar, GoECart’s CEO, Manish Chowdhary, and Julia Rotella, an expert Pokémon Trainer and part of the digital marketing team at GoECart, provided ecommerce and brick-and-mortar retailers with insights on:

• What is Pokémon GO
• Game’s main features
• Strategies to capitalize on the Pokémon GO craze
• What are sponsored locations
• Is Pokémon GO just a temporary fad

Click on the link in the last slide to watch the full webinar.

Published in: Marketing

How Pokemon GO Can Drive Your Sales

  1. 1. How Pokémon GO Can Drive Sales
  2. 2. Copyright © 2016 GoECart Proprietary & Confidential – Do Not Distribute Customers React to Local Marketing & Pokemon GO 2 67% Want ads customized to their city/zip codeSmartphone Users 61% Visited stores after seeing location- based ads Smartphone Users 32% Consumers Want ads customized to their immediate surroundings 75 millionPokemon GO Downloads Pokemon GO is still the #1 top grossing app in the US
  3. 3. Copyright © 2016 GoECart Proprietary & Confidential – Do Not Distribute Augmented Reality 3 AR Integrates fantasy and reality through graphics, sound and vibration 1st Augmented Reality is the future of retail, enhancing the customer experience Mainstream 2020 “The Future” Pokémon Go is the first app to become this popular globally
  4. 4. Copyright © 2016 GoECart Proprietary & Confidential – Do Not Distribute Game Set Up 4 The interface displays a real interactive map using Google Maps Blue pillars signalize PokéStops Right Navigation Menu displays nearby Pokémon The avatar moves as the player walks around
  5. 5. Copyright © 2016 GoECart Proprietary & Confidential – Do Not Distribute Gotta Catch ‘Em All! 5 There are 149 different Pokémon in the game and the objective is to capture them all
  6. 6. Copyright © 2016 GoECart Proprietary & Confidential – Do Not Distribute Pokémon GO Business Strategy #1 Advertise That Pokémon Are in or Near Your Business 6
  7. 7. Copyright © 2016 GoECart Proprietary & Confidential – Do Not Distribute 7 Pokéballs and eggs allow players to capture or hatch new Pokémon and need to be continuously restocked
  8. 8. Copyright © 2016 GoECart Proprietary & Confidential – Do Not Distribute Eggs & Pokéballs Are Found at PokéStops 8 PokéStops are real life historical landmarks or attractions that attract a large number of players looking to restock on eggs and Pokéballs.
  9. 9. Copyright © 2016 GoECart Proprietary & Confidential – Do Not Distribute Pokémon GO Business Strategy #2 Advertise That a PokéStop is in or Near Your Business 9
  10. 10. Copyright © 2016 GoECart Proprietary & Confidential – Do Not Distribute What are Lure Modules? 10 Lure modules are placed on PokéStops and will lure Pokémon to that PokéStop for 30 minutes, also attracting players who want to catch the Pokémon
  11. 11. Copyright © 2016 GoECart Proprietary & Confidential – Do Not Distribute Pokémon GO Business Strategy #3 Drop Lure Modules on a Nearby Pokéstop 11 $1.19/hour $100 buys 168 lures, providing 84 hours of nonstop lures
  12. 12. Copyright © 2016 GoECart Proprietary & Confidential – Do Not Distribute Pokémon GO Business Strategy #4 Offer an Incentive to Customers Who Provide Lures 12
  13. 13. Copyright © 2016 GoECart Proprietary & Confidential – Do Not Distribute But What if You’re Not a PokéStop? 13 Your Business Download the app to audit your location: see where the nearest PokéStops are and predict which way traffic will go, place signs strategically
  14. 14. Copyright © 2016 GoECart Proprietary & Confidential – Do Not Distribute Pokémon GO Business Strategy #5 Provide Charging Stations or Water Stations 14
  15. 15. Copyright © 2016 GoECart Proprietary & Confidential – Do Not Distribute Pokémon GO Business Strategy #6 Purely Acknowledge Your Interest in Pokémon GO 15
  16. 16. Copyright © 2016 GoECart Proprietary & Confidential – Do Not Distribute Pokémon GO Business Strategy #6 Purely Acknowledge Your Interest in Pokémon GO 16
  17. 17. Copyright © 2016 GoECart Proprietary & Confidential – Do Not Distribute Pokémon GO Business Strategy #7 Use Social Media to Create Brand Awareness and Engage Customers 17
  18. 18. Copyright © 2016 GoECart Proprietary & Confidential – Do Not Distribute Pokémon GO Business Strategy #8 Alter Your Product or Product Name to Utilize Pokémon GO 18
  19. 19. Copyright © 2016 GoECart Proprietary & Confidential – Do Not Distribute PokéGyms Also Bring People Together 19 Gyms are another location-based feature that attract teams looking to battle each other using Pokémon to become gym leaders
  20. 20. Copyright © 2016 GoECart Proprietary & Confidential – Do Not Distribute Pokémon GO Business Strategy #9 Advertise Discounts for Particular Teams 20
  21. 21. Copyright © 2016 GoECart Proprietary & Confidential – Do Not Distribute Success Story: Rush Street Culver City This Californian restaurant made $24,851 in incremental sales because of Pokémon GO 21  Offered 10% discount  Advertised on sidewalk chalkboard  Used Social Media  $10 Pokémon To-Go Revive Pack  “Rush Pokémart”  Used PokéStop Map
  22. 22. Copyright © 2016 GoECart Proprietary & Confidential – Do Not Distribute Success Story: Kawika’s Ocean Beach Deli This Hawaiian deli saw a 20% increase in sales since fully utilizing Pokémon GO to attract customers 22  Engaged with customers  Drop lures around Golden Gate Park  Free charging stations  Pokemon Go Hunts  Placed signs in window  Pokemon Themed Logo
  23. 23. Copyright © 2016 GoECart Proprietary & Confidential – Do Not Distribute What to Expect in the Future  Sponsored Locations  More Game Features 23
  24. 24. Click here to watch the full webinar on-demand Thank You ! Julia Rotella Digital Marketing jrotella@goecart.com (203) 612-5581 Head Office: 855 Main Street, Suite 400 Bridgeport, CT 06604 Primary Contact: Connect with us!

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