We’re bombarded with studies attesting to the unrivaled power of stories to move and persuade audiences. But what goes into a good story? And how can you find, shape and tell powerful stories that will win hearts and change minds? This informative handout from his session at the Godfrey FWD:B2B conference unlocks the secrets of storytelling to help you: develop more creative programming for your company, better represent your brand in the marketplace and win business. Rob puts his insights from 25 years in business to great use. Previously, he was a vice president at Ogilvy PR and press secretary to the Ohio Attorney General.