Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
TOP TEN REASONS WHY B2B
MARKETERS NEED A B2B AGENCY
ERIN MICHALAK
They are a considered purchase.
With multiple stages, players
and layers of distribution.
1. B2B PURCHASES ARE NOT IMPULSE...
You’re not selling toothpaste.
You’re selling technical
products to really smart people.
2. B2B BUYERS ARE SOPHISTICATED
No one ever got fired for
bringing home a Pepsi.
B2B? Not so much.
3. THE STAKES ARE HIGHER
B2B buyers go deep. Successful
B2B marketers do too.
4. B2B TOPICS, CONCERNS AND
HOT BUTTONS ARE MORE COMPLEX
B2B is boring? Is it boring to
save lives, build stadiums,
explore outer space?
.
5. B2B IS IMPORTANT
Distributors, reps and
many more. Way more
complicated than hitting
“purchase” on Amazon.
6. B2B BUYING CHANNELS ARE COMPL...
B2B agencies get this. And
make technical products
easy to understand.
7. B2B PRODUCTS AND SERVICES
ARE SOPHISTICATED
They don’t all live in the
same ZIP codes or watch
the same TV shows.
8. B2B BUYERS ARE HARDER TO FIND
Long-term commitment.
Having a conversation.
Being patient.
9. B2B MARKETING REQUIRES
RELATIONSHIP-BUILDING
Did I say that? Oops.
Maybe not harder than B2C.
But definitely different.
10.  B2B MARKETING IS ACTUALLY HARDER
MARKETING TO AUTOMATION & CONTROLS ENGINEERS: YOUR ESSENTIAL GUIDEMARKETING TO AUTOMATION & CONTROLS ENGINEERS: YOUR ESSEN...
MARKETING TO AUTOMATION & CONTROLS ENGINEERS: YOUR ESSENTIAL GUIDEMARKETING TO AUTOMATION & CONTROLS ENGINEERS: YOUR ESSEN...
MARKETING TO AUTOMATION & CONTROLS ENGINEERS: YOUR ESSENTIAL GUIDEMARKETING TO AUTOMATION & CONTROLS ENGINEERS: YOUR ESSEN...
®
Godfrey is more than a global B2B marketing agency. We’re an engine
– one that drives industry knowledge, audience insig...
Upcoming SlideShare
Loading in …5
×

Top 10 Reasons Why B2B Marketers Need a B2B Agency

Why should a B2B marketer choose a B2B agency: The top 10 reasons, including buyer sophistication, higher stakes and more complex topics like complicated buying process and relationship-building.

  • Login to see the comments

Top 10 Reasons Why B2B Marketers Need a B2B Agency

  1. 1. TOP TEN REASONS WHY B2B MARKETERS NEED A B2B AGENCY ERIN MICHALAK
  2. 2. They are a considered purchase. With multiple stages, players and layers of distribution. 1. B2B PURCHASES ARE NOT IMPULSE BUYS
  3. 3. You’re not selling toothpaste. You’re selling technical products to really smart people. 2. B2B BUYERS ARE SOPHISTICATED
  4. 4. No one ever got fired for bringing home a Pepsi. B2B? Not so much. 3. THE STAKES ARE HIGHER
  5. 5. B2B buyers go deep. Successful B2B marketers do too. 4. B2B TOPICS, CONCERNS AND HOT BUTTONS ARE MORE COMPLEX
  6. 6. B2B is boring? Is it boring to save lives, build stadiums, explore outer space? . 5. B2B IS IMPORTANT
  7. 7. Distributors, reps and many more. Way more complicated than hitting “purchase” on Amazon. 6. B2B BUYING CHANNELS ARE COMPLEX
  8. 8. B2B agencies get this. And make technical products easy to understand. 7. B2B PRODUCTS AND SERVICES ARE SOPHISTICATED
  9. 9. They don’t all live in the same ZIP codes or watch the same TV shows. 8. B2B BUYERS ARE HARDER TO FIND
  10. 10. Long-term commitment. Having a conversation. Being patient. 9. B2B MARKETING REQUIRES RELATIONSHIP-BUILDING
  11. 11. Did I say that? Oops. Maybe not harder than B2C. But definitely different. 10.  B2B MARKETING IS ACTUALLY HARDER
  12. 12. MARKETING TO AUTOMATION & CONTROLS ENGINEERS: YOUR ESSENTIAL GUIDEMARKETING TO AUTOMATION & CONTROLS ENGINEERS: YOUR ESSENTIAL GUIDE 03. WHAT ENGINEERS LIKE TO TALK ABOUT SUBHEAD Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed sit amet pellentesque ligula. Nam sagittis non orci eget iaculis. Nam id justo ut neque commodo maximus in ac dolor. Donec interdum sapien lectus, quis dignissim sapien malesuada ut. Sed posuere pharetra est, vel accumsan massa sagittis id. Curabitur urna tellus, dictum sit amet consequat at, aliquet vel augue. Ut condimentum congue ex vel vestibulum. Sed nisi nisi, tincidunt nec quam sit amet, congue lobortis ipsum. Cras a dolor interdum massa malesuada blandit. Nunc nunc est, posuere imperdiet pulvinar a, scelerisque at ipsum. Ut consectetur massa in lacus gravida feugiat. Etiam feugiat vel risus quis lobortis. Duis eleifend sollicitudin massa et tempus. Etiam non dictum nibh. Curabitur sed tempus ex, a molestie lorem. Morbi pulvinar est vel odio gravida feugiat. Nunc eleifend aliquam purus, eu varius urna porttitor ac. Mªecenas sagittis convallis felis tincidunt vulputate. Nunc nec elementum libero, quis semper velit. Duis pharetra lobortis tincidunt. Suspendisse leo lorem, vehicula ut ipsum sed, porta ornare tortor. Sed non pharetra felis. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. interdum mi. Sed nisi nisi, tincidunt nec quam sit amet, congue lobortis ipsum. Cras a dolor interdum massa malesuada blandit. Nunc nunc est, posuere imperdiet pulvinar a, scelerisque. YOU NEED AN AGENCY THAT UNDERSTANDS B2B. THAT CAN TAKE THAT COMPLEXITY AND TURN IT INTO SOMETHING.
  13. 13. MARKETING TO AUTOMATION & CONTROLS ENGINEERS: YOUR ESSENTIAL GUIDEMARKETING TO AUTOMATION & CONTROLS ENGINEERS: YOUR ESSENTIAL GUIDE 03. WHAT ENGINEERS LIKE TO TALK ABOUT SUBHEAD Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed sit amet pellentesque ligula. Nam sagittis non orci eget iaculis. Nam id justo ut neque commodo maximus in ac dolor. Donec interdum sapien lectus, quis dignissim sapien malesuada ut. Sed posuere pharetra est, vel accumsan massa sagittis id. Curabitur urna tellus, dictum sit amet consequat at, aliquet vel augue. Ut condimentum congue ex vel vestibulum. Sed nisi nisi, tincidunt nec quam sit amet, congue lobortis ipsum. Cras a dolor interdum massa malesuada blandit. Nunc nunc est, posuere imperdiet pulvinar a, scelerisque at ipsum. Ut consectetur massa in lacus gravida feugiat. Etiam feugiat vel risus quis lobortis. Duis eleifend sollicitudin massa et tempus. Etiam non dictum nibh. Curabitur sed tempus ex, a molestie lorem. Morbi pulvinar est vel odio gravida feugiat. Nunc eleifend aliquam purus, eu varius urna porttitor ac. Mªecenas sagittis convallis felis tincidunt vulputate. Nunc nec elementum libero, quis semper velit. Duis pharetra lobortis tincidunt. Suspendisse leo lorem, vehicula ut ipsum sed, porta ornare tortor. Sed non pharetra felis. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. interdum mi. Sed nisi nisi, tincidunt nec quam sit amet, congue lobortis ipsum. Cras a dolor interdum massa malesuada blandit. Nunc nunc est, posuere imperdiet pulvinar a, scelerisque. YOU NEED A B2B AGENCY THAT IS PASSIONATE ABOUT THE INDUSTRIES YOU SERVE. THAT CAN TALK LIKE AN ENGINEER.
  14. 14. MARKETING TO AUTOMATION & CONTROLS ENGINEERS: YOUR ESSENTIAL GUIDEMARKETING TO AUTOMATION & CONTROLS ENGINEERS: YOUR ESSENTIAL GUIDE 03. WHAT ENGINEERS LIKE TO TALK ABOUT SUBHEAD Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed sit amet pellentesque ligula. Nam sagittis non orci eget iaculis. Nam id justo ut neque commodo maximus in ac dolor. Donec interdum sapien lectus, quis dignissim sapien malesuada ut. Sed posuere pharetra est, vel accumsan massa sagittis id. Curabitur urna tellus, dictum sit amet consequat at, aliquet vel augue. Ut condimentum congue ex vel vestibulum. Sed nisi nisi, tincidunt nec quam sit amet, congue lobortis ipsum. Cras a dolor interdum massa malesuada blandit. Nunc nunc est, posuere imperdiet pulvinar a, scelerisque at ipsum. Ut consectetur massa in lacus gravida feugiat. Etiam feugiat vel risus quis lobortis. Duis eleifend sollicitudin massa et tempus. Etiam non dictum nibh. Curabitur sed tempus ex, a molestie lorem. Morbi pulvinar est vel odio gravida feugiat. Nunc eleifend aliquam purus, eu varius urna porttitor ac. Mªecenas sagittis convallis felis tincidunt vulputate. Nunc nec elementum libero, quis semper velit. Duis pharetra lobortis tincidunt. Suspendisse leo lorem, vehicula ut ipsum sed, porta ornare tortor. Sed non pharetra felis. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. interdum mi. Sed nisi nisi, tincidunt nec quam sit amet, congue lobortis ipsum. Cras a dolor interdum massa malesuada blandit. Nunc nunc est, posuere imperdiet pulvinar a, scelerisque. THAT’S NOT FOR EVERY AGENCY. BUT IT’S DEFINITELY FOR US.
  15. 15. ® Godfrey is more than a global B2B marketing agency. We’re an engine – one that drives industry knowledge, audience insight and strategic creativity through a broad landscape of marketing tactics. Godfrey has the industry knowledge and hands-on experience to help you create and sustain productive conversations with the automation and controls audience. www.godfrey.com

×