Scaling mobile enabled services (base of the pyramid) in Sri Lanka

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Scaling Mobile Enabled Services for Consumers at the Base of the Pyramid in Sri Lanka.

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Scaling mobile enabled services (base of the pyramid) in Sri Lanka

  1. 1. Scaling Mobile Enabled Services for Consumers at the Base of the Pyramid Harshana Godamanna, Mihiri Seneviratne, Tilanka Jayamanne, Hareen Kamburugamuwa, Guyanga Weerasekera Final Presentations | Hilton Residencies | 16th August 2011 MAS Holdings, Deutsche Bank and Dialog Summer Internship 2011
  2. 2. GLOBAL INEQUALITY: INCOME WORLDMAPPER.COM
  3. 3. GLOBAL INEQUALITY: HEALTHCARE UNICEF, 2009
  4. 4. GLOBAL INEQUALITY: EDUCATION 93 million school-aged children not in school Low quality education and teacher absenteeism Only 60% attend secondary school Almost half of Sub- Saharan Africa and over a quarter in South Asia
  5. 5. WHAT ABOUT SRI LANKA?
  6. 6. DIGITAL DIVIDE
  7. 7. WHAT CAN WE DO?
  8. 8. INCLUSIVE BUSINESS
  9. 9. CHALLENGE
  10. 10. Scaling Mobile Enabled Services for Consumers at the Base of the Pyramid
  11. 11. THE BASE OF THE PYRAMID To propose new mobile value added services for lower income earning communities of our country
  12. 12. OUR TEAM
  13. 13. BRAIN STORMING !! ??!?! xyz +yxz + 2xyz %%%
  14. 14. BRAIN STORMING !! ??!?! xyz +yxz + 2xyz %%%
  15. 15. WHO IS AT THE BASE OF THE PYRAMID?
  16. 16. MOBILE USAGE Source: December 23, 2010 by Sameera Wijerathna http://sameeraw.wordpress.com/
  17. 17. EmploymentEducation Health
  18. 18. FAMILY & HEALTH Those in Rural communities Those in urban communities
  19. 19. EDUCATION TUITION CLASSES
  20. 20. EMPLOYMENT
  21. 21. EMPLOYMENT Source: Household Income and Expenditure Survey - 2006/07, Department of Census and Statistics, Sri Lanka
  22. 22. DAMBULLA MARKET
  23. 23. MARKET STATISTICS •Over 15,000 people •Over 1,000 lorries •Over 150 shops •Traders earn over Rs.50,000 a day •Manual labourers earn Rs.2,000 a day
  24. 24. Health Education Jobs Farmers LabourersTraders
  25. 25. OFFICER UPDATING TRADENET
  26. 26. PEOPLE OUTSIDE THE MARKET •They are willing to spend  on education (Tuition classes)  on health services (Medical tips)  on job opportunities •Currently they spend a substantial amount on all 3 services and are willing to spend more. They have some familiarity with the technologies that exist today.
  27. 27. TUITION ADVERTISEMENTS
  28. 28. SOCIO-ECONOMIC PYRAMID Source: December 23, 2010 by Sameera Wijerathna http://sameeraw.wordpress.com
  29. 29. Products
  30. 30. Health
  31. 31. Target Audience Value Cash Other Base of pyramid – geographically. •Travel time •Money •Instant relief •Increase Productivity Rs. 500 VS Rs. 5 •Partnership with Health Ministry. •Good opportunity for Medical Officers.
  32. 32. Health
  33. 33. Target Audience Value Cash Other •Base of pyramid – top of the pyramid •Geographically, •by subjects •Links tutors and students with one phone call. •rating system for teachers would improve the quality of tutor •improve knowledge base Rs. 1000s Vs Rs.30/month Partnership with the Education Ministry to monitor the teacher ratings, according to qualifications, experience etc
  34. 34. Health
  35. 35. Target Audience Value Cash Other Base of pyramid – only manual labour jobs within a certain salary scale, e.g clerks, •Links employers with job seekers. •Save time, •Confidence and Privacy Rs. 1000s vs Rs. 1 per day Normal Call rate for enquiries Dialog could tie up with a job agency to ensure reliable service e.g. Topjobs.lk
  36. 36. Our responsibility to make a changeWe have to start from the BOPSri Lankans should have equal opportunityInformation flow has to be bridgedThe only device that can do thatMOBILE PHONEAchieving a common goal

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