© Blane, Canada Ltd.<br />Your Community’s Best Companies…<br />Are Your Competitor’s Best Prospects!<br />Existing Indust...
© Blane, Canada Ltd.<br />
BR|E<br />© Blane, Canada Ltd.<br />Why BR|E?<br />
Why BR|E? <br />© Blane, Canada Ltd.<br />15,000<br />ED Orgs.<br />Competitors’<br />Target Marketing<br />
BR|E<br />© Blane, Canada Ltd.<br />Any<br />Questions?<br />
© Blane, Canada Ltd.<br />Recession or Growth<br />
BR|E<br />© Blane, Canada Ltd.<br />What<br />Do we really know?<br />
© Blane, Canada Ltd.<br />In 2020, Columbus will be recognized as a vibrant and successful region where emerging innovatio...
© Blane, Canada Ltd.<br />Existing Business<br />New Jobs/Capital Investment<br />Attraction<br />15%<br />9%<br />76%<br ...
© Blane, Canada Ltd.<br />6 Levels of Existing Industry<br />Level of Benefit<br />Long-Term View<br />1<br />2<br />3<br ...
© Blane, Canada Ltd.<br />Listening<br />They call<br />We call<br />Interview<br />Direct Requests<br />Intake Mechanisms...
© Blane, Canada Ltd.<br />Understanding<br />1<br />2<br /><ul><li>Product
Markets
Management
Technology
Workforce
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Columbus Chamber - Existing Industry Strategy

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Presentation by Eric Canada, a partner of Blane, Canada Ltd. Presented 2/24/10 at the Columbus Chamber's 2010 Annual Meeting post-session on retention and expansion.

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Columbus Chamber - Existing Industry Strategy

  1. 1. © Blane, Canada Ltd.<br />Your Community’s Best Companies…<br />Are Your Competitor’s Best Prospects!<br />Existing Industry Strategy<br />Eric P. Canada<br />Blane, Canada Ltd.<br />Annual Meeting<br />February 24, 2010<br />
  2. 2. © Blane, Canada Ltd.<br />
  3. 3. BR|E<br />© Blane, Canada Ltd.<br />Why BR|E?<br />
  4. 4. Why BR|E? <br />© Blane, Canada Ltd.<br />15,000<br />ED Orgs.<br />Competitors’<br />Target Marketing<br />
  5. 5. BR|E<br />© Blane, Canada Ltd.<br />Any<br />Questions?<br />
  6. 6. © Blane, Canada Ltd.<br />Recession or Growth<br />
  7. 7. BR|E<br />© Blane, Canada Ltd.<br />What<br />Do we really know?<br />
  8. 8. © Blane, Canada Ltd.<br />In 2020, Columbus will be recognized as a vibrant and successful region where emerging innovation, thriving talent, and a collaborative culture generate one of the fastest growing economies in the nation and one of the nation’s leaders in economic development<br />Attract<br />1<br />Create<br />2<br />Retain/Expand<br />3<br />3<br />Civic infrastructure<br />4<br />Retain/Expand<br />
  9. 9. © Blane, Canada Ltd.<br />Existing Business<br />New Jobs/Capital Investment<br />Attraction<br />15%<br />9%<br />76%<br />Entrepreneurship<br />Source: Blane, Canada Ltd.<br />
  10. 10. © Blane, Canada Ltd.<br />6 Levels of Existing Industry<br />Level of Benefit<br />Long-Term View<br />1<br />2<br />3<br />4<br />5<br />6<br />Level of Effort<br />Responsive<br />Retention<br />Executive Contact<br />Support Programs<br />Product Improvement<br />Attention Retention<br />Business Development<br />© Blane, Canada Ltd.<br />Community Development<br />
  11. 11. © Blane, Canada Ltd.<br />Listening<br />They call<br />We call<br />Interview<br />Direct Requests<br />Intake Mechanisms<br />Referral Network<br />Staff Interactions<br />Partner call<br />Organic contact<br />
  12. 12. © Blane, Canada Ltd.<br />Understanding<br />1<br />2<br /><ul><li>Product
  13. 13. Markets
  14. 14. Management
  15. 15. Technology
  16. 16. Workforce
  17. 17. Infrastructure
  18. 18. Community
  19. 19. Value
  20. 20. Growth
  21. 21. Risk
  22. 22. Satisfaction</li></li></ul><li>© Blane, Canada Ltd.<br />Risk Concerns<br />Portfolio Assessment<br />C’ville Portfolio: 25+ Employees<br />Source: Synchronist North American Data Study<br />
  23. 23. Acting<br /><ul><li>Leadership
  24. 24. Understanding
  25. 25. Effectiveness
  26. 26. Impact</li></li></ul><li>Drive Opportunity<br />© Blane, Canada Ltd.<br /> Relocations<br /> Expansions<br /> Consolidations<br />
  27. 27. © Blane, Canada Ltd.<br />Existing Industry Strategy<br />The Best is Still Ahead!<br />Eric P. CanadaBlane, Canada Ltd.1506 Cadet, Suite 100Wheaton, Illinois 60189<br /> <br />630.462.9222ecanada@blanecanada.com<br />@edmarketingpro /twitter<br />

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