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Flat Fees for Fun and Profit
Lee Rosen – Divorce Discourse
Joshua Lenon – Clio
Text
Agenda
•  Flat Fees with Lee Rosen (40 minutes)
– Covering the rules, ethics, and customer
perception behind flat fees
•  Riverview Law Case Study (10 minutes)
– How one firm has excelled with flat fees
•  Questions (10 minutes)
Instructors
Joshua Lenon
•  Lawyer, admitted in
New York
•  Lawyer-in-Residence
for Clio
Lee Rosen
•  Founder of Rosen Law
Firm
•  Triathlete
•  Blogger at Divorce
Discourse
Flat fees
f o r f u n a n d p r o f i t 
Lee rosen
presents:
lee rosen
Using flat fees billing in
family law for over a
decade.
Inspired by being charged an hourly rate
by an IT professional
Being charged while 
sharing travel tips
That same week, 
I paid a fixed fee 
to a plumber for a 
quick repair.
Between a chatty, hourly-
billing IT consultant &
the fixed fee plumber,
which do you think
I hired again?
w h y s w i t c h t o f l a t f e e s ?
upside for lawyers
f l a t f e e s
u p s i d e f o r l a w y e r s 
•  LAWYERS CAN FOCUS ON PREMIUM WORK
•  DRIVES AWAY UNPROFITABLE BUSINESS
•  CLIENTS FULLY INFORM LAWYERS WHEN NOT WORRIED ABOUT
BILLING
•  ELIMINATES COLLECTIONS
•  ELIMINATES RECEIVABLES
upside for clients
f l a t f e e s
u p s i d e f o r C l i e n t s 
•  REDUCED ANXIETY
•  ABILITY TO MAKE INFORMED COST/BENEFIT DECISIONS
•  BETTER REPRESENTATION WHEN THEY TRUST THEIR
LAWYER
the client reactions
T h e c l i e n t r e a c t i o n s 
•  CLIENTS LOVE IT
•  LESS STRESS WHEN CALL THEIR COUNSEL
•  LESS WORRY ABOUT COSTS
is there a downside?
D o w n s i d e s 
•  FIRMS TAKE ON MORE RISK
•  UPFRONT COSTS CAN DETER SOME CLIENTS
•  REQUIRES REVIEW AND TWEAKING TO GET PRICE RIGHT
•  MAY IMPACT AVAILABLE LINES OF CREDIT
•  REFUNDS REQUIRE SETTING ASIDE FUNDS IN ADVANCE
u p s i d e s 
•  YOU GET PAID
•  ONLY WORKING WHEN YOU GET PAID
•  YOU AVOID LENDING YOUR TIME AND HOPING ITS REPAID IN
FEES
T h e S t a t e B a r
S t a t e b a r s 
•  KNOW THE RULES FOR FLAT FEES AND REFUNDS
•  RESEARCH ETHICS OPINIONS
•  CONSULT ETHICS HOTLINES
•  BE BOLD WITHIN THAT INFORMATION
S e t t i n g y o u r f l a t f e e s 
•  START FROM HISTORIC DATA
•  COMPARE APPLES TO APPLES
•  FIND MINIMUM AND AVERAGE COSTS PER TYPES OF MATTERS
•  ADD A PREMIUM TO THOSE AVERAGE COSTS
m a k i n g t h e t r a n s i t i o n
Explaining flat fees
a c l i e n t s p e r s p e c t i v e
E x p l a i n i n g f l a t f e e s 
•  TAKES SALESMANSHIP
•  EXPLAIN HOW IT WORKS
•  EXPLAIN HOW IT REDUCES UNCERTAINTY
•  EXPLAIN WHY YOU DO IT
•  PUT IT IN WRITING
lessons learned
E x p l a i n i n g f l a t f e e s 
•  SET FEES AFTER CONSULT, ACCOUNTING FOR VARIABLES
•  STAGE THE FEES – BEGINNING, MIDDLE, END
•  KEEP RECORDING TIME
•  ACCEPT THAT SOME REFUNDS WILL HAPPEN
•  KEEP RECALCULATING FLAT FEES AS YOU GET MORE DATA
c o m p e t i t i v e a d v a n t a g e
d i v o r c e d i s c o u r s e . c o m / f e e s
Thank you
d i v o r c e d i s c o u r s e . c o m
L e e r o s e n 
r o s e n @ r o s e n . c o m
RIVERVIEW LAW CASE STUDY
Success
•  20-30% Cheaper than Traditional Law Firms
•  Unbundled Services with Fixed Costs
•  Frequent Reporting
•  Only 45% of Staff are Lawyers
•  Doubling of Employees since 2012
Customer Base
16#Months#
to#
09/30/2013#
Year#to#
09/30/2013#
An4cipated#
09/30/2014#
Small%&%medium%
sized%business%
39%% 12%% 8%%
Li6ga6on%&%
representa6on%
55%% 64%% 31%%
Large%
corpora6ons%
6%% 24%% 61%%
Financial Rewards
•  Double-digit growth rates
•  Two year’s old and breaking even in 2015
•  £1,944,761 in 2014 ($3,300,280)
Stats and the Flat Fee Whitepaper
hAp://gocl.io/flaFee%
QUESTIONS
Flat Fees for Fun and Profit with Lee Rosen

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Flat Fees for Fun and Profit with Lee Rosen

  • 1. Flat Fees for Fun and Profit Lee Rosen – Divorce Discourse Joshua Lenon – Clio Text
  • 2. Agenda •  Flat Fees with Lee Rosen (40 minutes) – Covering the rules, ethics, and customer perception behind flat fees •  Riverview Law Case Study (10 minutes) – How one firm has excelled with flat fees •  Questions (10 minutes)
  • 3. Instructors Joshua Lenon •  Lawyer, admitted in New York •  Lawyer-in-Residence for Clio Lee Rosen •  Founder of Rosen Law Firm •  Triathlete •  Blogger at Divorce Discourse
  • 4. Flat fees f o r f u n a n d p r o f i t Lee rosen presents:
  • 5. lee rosen Using flat fees billing in family law for over a decade.
  • 6. Inspired by being charged an hourly rate by an IT professional
  • 7. Being charged while sharing travel tips
  • 8. That same week, I paid a fixed fee to a plumber for a quick repair.
  • 9. Between a chatty, hourly- billing IT consultant & the fixed fee plumber, which do you think I hired again?
  • 10. w h y s w i t c h t o f l a t f e e s ?
  • 11.
  • 12. upside for lawyers f l a t f e e s
  • 13. u p s i d e f o r l a w y e r s •  LAWYERS CAN FOCUS ON PREMIUM WORK •  DRIVES AWAY UNPROFITABLE BUSINESS •  CLIENTS FULLY INFORM LAWYERS WHEN NOT WORRIED ABOUT BILLING •  ELIMINATES COLLECTIONS •  ELIMINATES RECEIVABLES
  • 14. upside for clients f l a t f e e s
  • 15. u p s i d e f o r C l i e n t s •  REDUCED ANXIETY •  ABILITY TO MAKE INFORMED COST/BENEFIT DECISIONS •  BETTER REPRESENTATION WHEN THEY TRUST THEIR LAWYER
  • 17. T h e c l i e n t r e a c t i o n s •  CLIENTS LOVE IT •  LESS STRESS WHEN CALL THEIR COUNSEL •  LESS WORRY ABOUT COSTS
  • 18. is there a downside?
  • 19. D o w n s i d e s •  FIRMS TAKE ON MORE RISK •  UPFRONT COSTS CAN DETER SOME CLIENTS •  REQUIRES REVIEW AND TWEAKING TO GET PRICE RIGHT •  MAY IMPACT AVAILABLE LINES OF CREDIT •  REFUNDS REQUIRE SETTING ASIDE FUNDS IN ADVANCE
  • 20.
  • 21. u p s i d e s •  YOU GET PAID •  ONLY WORKING WHEN YOU GET PAID •  YOU AVOID LENDING YOUR TIME AND HOPING ITS REPAID IN FEES
  • 22. T h e S t a t e B a r
  • 23. S t a t e b a r s •  KNOW THE RULES FOR FLAT FEES AND REFUNDS •  RESEARCH ETHICS OPINIONS •  CONSULT ETHICS HOTLINES •  BE BOLD WITHIN THAT INFORMATION
  • 24.
  • 25. S e t t i n g y o u r f l a t f e e s •  START FROM HISTORIC DATA •  COMPARE APPLES TO APPLES •  FIND MINIMUM AND AVERAGE COSTS PER TYPES OF MATTERS •  ADD A PREMIUM TO THOSE AVERAGE COSTS
  • 26. m a k i n g t h e t r a n s i t i o n
  • 27. Explaining flat fees a c l i e n t s p e r s p e c t i v e
  • 28. E x p l a i n i n g f l a t f e e s •  TAKES SALESMANSHIP •  EXPLAIN HOW IT WORKS •  EXPLAIN HOW IT REDUCES UNCERTAINTY •  EXPLAIN WHY YOU DO IT •  PUT IT IN WRITING
  • 30. E x p l a i n i n g f l a t f e e s •  SET FEES AFTER CONSULT, ACCOUNTING FOR VARIABLES •  STAGE THE FEES – BEGINNING, MIDDLE, END •  KEEP RECORDING TIME •  ACCEPT THAT SOME REFUNDS WILL HAPPEN •  KEEP RECALCULATING FLAT FEES AS YOU GET MORE DATA
  • 31. c o m p e t i t i v e a d v a n t a g e
  • 32. d i v o r c e d i s c o u r s e . c o m / f e e s
  • 33. Thank you d i v o r c e d i s c o u r s e . c o m L e e r o s e n r o s e n @ r o s e n . c o m
  • 35.
  • 36.
  • 37. Success •  20-30% Cheaper than Traditional Law Firms •  Unbundled Services with Fixed Costs •  Frequent Reporting •  Only 45% of Staff are Lawyers •  Doubling of Employees since 2012
  • 39. Financial Rewards •  Double-digit growth rates •  Two year’s old and breaking even in 2015 •  £1,944,761 in 2014 ($3,300,280)
  • 40. Stats and the Flat Fee Whitepaper hAp://gocl.io/flaFee%