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©gotoresearch 2016 all rights reserved Rapid UX Research Cycles

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©gotoresearch 2016 all rights reserved
Cycles of hypothesis-driven research
are 5-6 weeks in length and offer jobs-
to-be-done results as well as mental
models or behavioral segments where
specific needs and opportunities
emerge.
!
Shorter cycles allow for exploration of
needs-based concepts, and pivots as
needed in a rapid and focused manner.
RAPID UX RESEARCH CYCLES

Published in: Design, Internet
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