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Communicating messages of positive prevention

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Communicating messages of positive prevention

  1. 1. Communicating messages on positive prevention Makoti Edwin Youth Challenge International (CIDA) Tanzania FARAJA TRUST FUND
  2. 2. A personal experience of communicating HIV prevention messages through Radio One Dar Es Salaam
  3. 3. Outcomes from participating in and hosting radio interviews Participating in and hosting radio interviews helped “connect” PLHIV and non-PLHIV or of unknown status and showed that HIV affects us all. Opportunity to do health promotion (talk about what it is like to live with HIV, about HIV testing, about taking HIV treatment, about condom use, about relationships) and to encourage individuals to take care of themselves and one another. Opportunity to do some advocacy around the rights of people living with HIV to access HIV prevention, treatment, support and care services. It contributes to reducing stigma since the voices are of people living with HIV ourselves; it contributes to reducing self stigma as well. It creates more attentiveness from the listeners as it a personal issue.
  4. 4. Challenges Some journalists are not well-informed and it is difficult to predict how they will interpret what you say, especially on complex subjects. Disclosure on the radio can be a big step because you cannot take it back. Sharing information about complex issues, such as “positive prevention” is challenging when conveying them to people who have different levels of knowledge about HIV. As people living with HIV, we have to keep up with current debates so that we are conveying accurate information.
  5. 5. Recommendations PLHIV networks Work with the media to get across advocacy messages because the media has a wide reach. Civil society To promote media training for people living with HIV so we are able to confidently and accurately work with journalists on key issues, such as positive prevention. Public Sector To respond to negative and inaccurate media coverage. Donor agencies To commit resources to communicating positive health promotion messages. UN agencies To ensure that the voices of people living with HIV, including young people, are part of their communication messages on positive prevention.

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