A PROGRAMMATIC DEVELOPMENT PLAN
Presented by Geoff Norbert, Assistant Director
Recreational Sports Loyola University Maryl...
Loyola University Maryland
• Located in Baltimore, Maryland
• Jesuit Catholic University
• 3,500 Undergraduate students
• ...
Outdoor Adventure Experience
OAE
 Mission Statement:
 TO PROVIDE THE LOYOLA CAMPUS COMMUNITY WITH
FUN, ADVENTUROUS EXPER...
Students learn how to live in the backcountry, and work as an expedition
team.
Wilderness Programming
Students learn lifetime skills, demonstrate the ideals of teamwork,
experience personal growth, and take the opportunity t...
Push your limits while being in a safe place, physically and emotionally,
and able to depend on your peers for support.
Ch...
Students explore themselves, enhance their relationships with others, and
discern about their lives in college.
Explore En...
We challenge students to seek and discover their personal direction.
Experiential
Education
Reflection
Programmatic Data
05-06 06-07 07-08 08-09 09-10
Total Participants 3,402 3,638 3,886 4,726 4,582
OAE (All Trips) 222 243 3...
Gender Participation by Percent
Academic Year Men (%) Women (%)
Fall 2005 40 60
Spring 2006 46 54
Fall 2006 40 60
Spring 2...
Assessment Of Data
• OAE Numbers have consistently gone
up over the past 4 years.
• Participation numbers went down for
th...
Data Based Improvement Plan
• Old marketing strategies of paper
calendars and flyers are outdated.
• Use of Web 2.0 strate...
We Would Love to Hear from
You?
 Please post your feedback in the comment
section below.
 Please check out some of our n...
Thank You!
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OAE improvement plan

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  • What is Discovery (slide 5 of 8)
  • Intro & Mission: OAE (slide 1 of 8)
  • Intro & Mission: OAE (slide 5 of 8)
  • Intro & Mission: Soph. Initiatives (slide 1 of 11)
  • What is Discovery (slide 1 of 8)
  • OAE improvement plan

    1. 1. A PROGRAMMATIC DEVELOPMENT PLAN Presented by Geoff Norbert, Assistant Director Recreational Sports Loyola University Maryland.
    2. 2. Loyola University Maryland • Located in Baltimore, Maryland • Jesuit Catholic University • 3,500 Undergraduate students • 2,400 Graduate students • 81% Students reside on-campus • Approximately 900 sophomores
    3. 3. Outdoor Adventure Experience OAE  Mission Statement:  TO PROVIDE THE LOYOLA CAMPUS COMMUNITY WITH FUN, ADVENTUROUS EXPERIENCES, WHICH TEACH LIFETIME SKILLS, FOSTER IDEALS OF TEAMWORK, ENCOURAGE PERSONAL GROWTH, AND PROVIDE AN OPPORTUNITY TO APPRECIATE THE OUTDOORS.
    4. 4. Students learn how to live in the backcountry, and work as an expedition team. Wilderness Programming
    5. 5. Students learn lifetime skills, demonstrate the ideals of teamwork, experience personal growth, and take the opportunity to appreciate the outdoors. Personal Growth Adventure Teamwork
    6. 6. Push your limits while being in a safe place, physically and emotionally, and able to depend on your peers for support. Challenge by Choice Full Value Contract
    7. 7. Students explore themselves, enhance their relationships with others, and discern about their lives in college. Explore Enhance Discern
    8. 8. We challenge students to seek and discover their personal direction. Experiential Education Reflection
    9. 9. Programmatic Data 05-06 06-07 07-08 08-09 09-10 Total Participants 3,402 3,638 3,886 4,726 4,582 OAE (All Trips) 222 243 304 400 378 Climbing Wall 2348 2275 2553 3258 3074 Teambuilding 229 170 229 268 330 Rental Program and Special Events 603 950 800 800 800
    10. 10. Gender Participation by Percent Academic Year Men (%) Women (%) Fall 2005 40 60 Spring 2006 46 54 Fall 2006 40 60 Spring 2007 33 66 Fall 2007 40 60 Spring 2008 39 61 Fall 2008 37 63 Spring 2009 38 62 Fall 2009 28 71 Spring 2010 29 70
    11. 11. Assessment Of Data • OAE Numbers have consistently gone up over the past 4 years. • Participation numbers went down for the first time during the 2009-2010. • Alarming drop and lack of participation in males on campus. • The lack of male participation has gone up with the largest numbers being 2009-2010.
    12. 12. Data Based Improvement Plan • Old marketing strategies of paper calendars and flyers are outdated. • Use of Web 2.0 strategies to help capture the college generation • Further use of social networking, • Use of YouTube to create viral marketing campaigns • Focus groups with men on campus • Discover what they want and how to get it to them
    13. 13. We Would Love to Hear from You?  Please post your feedback in the comment section below.  Please check out some of our new marketing strategies.  OAE PROMO  facebook.com/OAE
    14. 14. Thank You!

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