Domestic Products UpdateSteve MonteithManager, Transactions & CorrespondenceDomestic Products                             ...
Agenda•   Mailing & Shipping Strategies•   Fall 2012 Mobile Shopping Promotion•   Picture Permit•   POSTNET Barcode Retire...
Mailing & Shipping Strategies                     Shape the Future   First-Class             Marketing          Shipping  ...
Mail/Mobile Promotions     2011                      2012                    2012             2013    Mobile              ...
2012 Mobile Commerce &         Personalization Promotion■ Customers creatively including mobile with mail■ Participation T...
2012 Holiday Mobile Shopping Promotion      Mobile Commerce — growth• Smartphone growth  • 100 million in 2012, 200 millio...
2012 Holiday Mobile Shopping Promotion                         Program Overview                               Step 1:•   S...
2012 Holiday Mobile Shopping Promotion                   Program Requirements• Up front 2% discount on Standard Mail and F...
Mobile-Friendly vs. Mobile-OptimizedQ: Is there a difference?A: Yes.• Mobile-friendly means that the webpage   is formatte...
Priority Mail Fulfillment RebateFulfillment RebateFulfillment Period:    November 9, 2012 - December 31, 2012Rebate Claim ...
Sample Rebate CalculationProgram Period - Discounted Mail volume 100,000 piecesTotal postage prior to discount            ...
2012 Holiday Mobile Shopping Promotion                      Program Dates    PRC Approved                     August 7th ...
More Information Program Office contact:mobilebarcode@usps.gov Program Requirements & Documentshttps://ribbs.usps.gov/in...
2013 Promotions Calendar (proposed)     ■ Series of promotions communicated upfront*     ■ Lead industry, encourage best p...
Picture Permit Imprint Indicia        A                                A                FIRST                    -        ...
What is Picture Description                Permit Imprint Indicia?A permit indicia with customized space for mailer’slogo,...
Sample Picture PermitCustomize Your Indicia                           FIRST-CLASS MAIL PRESORTED                          ...
Elements of Permit Indicia     Mail Class     U. S. Postage Paid     City and State (ZIP Code optional)     Permit Num...
Indicia Design SpecificationsOnly “color images” are permitted in image area    Black and white image or text in image a...
Customer Application ProcessStep 1:Customer goes towww.usps.com/picturepermit to reviewguidelines and fill out the online ...
Customer Application ProcessStep 2:    Customer completes the online Picture    Permit application, (PS Form 3615-A)    wh...
Customer Application ProcessStep 3:Once customer receives confirmation thattheir application has been approved by thePMO, ...
Customer Application ProcessStep 4:After PDF copy passes USPS review, customer will receivedirections to develop and submi...
Customer Application ProcessThe tests take ~ 30–45 days.Once customer passes these tests, USPS willrequest a mailing sched...
Website InformationThe Website Provides: Program Overview Fact Sheet FAQ’s Requirements and Specifications Guidelines ...
PricingPRC Approved Fees: First-Class Mail letters and cards – 1¢ per piece  (plus applicable postage) Standard Mail (St...
Contact InformationAll Communication Comes Through           the PMO:        Picturepermit@usps.com        Hard Copy Sampl...
POSTNET Barcode Retirement
POSTNET Barcode Retirement POSTNET for automation price eligibility will be retired effective January 28, 2013 Letters, ...
POSTNET Barcode RetirementValue of IMb Increased tracking and visibility Consistent and reliable service More creative ...
POSTNET Barcode RetirementLatest Information RIBBS web site  http://ribbs.usps.gov Click on Latest News under the Intell...
Questions?Steven.W.Monteith@usps.gov
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Pccnj9192012

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Sept 2012 PCC Day Presentation

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Pccnj9192012

  1. 1. Domestic Products UpdateSteve MonteithManager, Transactions & CorrespondenceDomestic Products 1
  2. 2. Agenda• Mailing & Shipping Strategies• Fall 2012 Mobile Shopping Promotion• Picture Permit• POSTNET Barcode Retirement 2
  3. 3. Mailing & Shipping Strategies Shape the Future First-Class Marketing Shipping Mail Mail Services•Slow diversion by • Simplify using • Develop differentiating marketing mail solutions for hard copy from growing • Promote digital ecommerce emerging market•Embrace new technologies opportunities from digital and social media 3
  4. 4. Mail/Mobile Promotions 2011 2012 2012 2013 Mobile Mobile Holiday Promotional Barcode Commerce Mobile Calendar Promotion and Shopping (Several Personalization Promotion promotions under Promotion (Approved by consideration) PRC Aug 7) July-Aug 2011 July-Aug 2012 Nov 2012 2013• Encouraged first use • Mobile barcode or PURL of mobile barcodes linked to mobile-optimized• Increased barcode purchasing site use from 1-2% to 34% STD Mail (2B pcs) and 5% FCM (188M pcs) 4
  5. 5. 2012 Mobile Commerce & Personalization Promotion■ Customers creatively including mobile with mail■ Participation Through Aug 10:  Nearly 1,100 customers ■ 40,000 mailings ■ over 3.5 B mailpieces (93% STD Mail)  Many industries (Retail, Catalog, Financials)■ Addressing customer inquiries  Eligibility  Registration  Discount Implementation
  6. 6. 2012 Holiday Mobile Shopping Promotion Mobile Commerce — growth• Smartphone growth • 100 million in 2012, 200 million by 2016 • Double-digit growth next 4 years • Mobile internet usage increasing 75%eMarketer2012 by 2016• Mobile sales growth • Second fastest growing mobile activity comScore 2012 • From 5.5% of e-commerce sales 2010 to 11% in 2011 MarketingProfs 2012 • Prediction: Within 5 years, 50% of U.S. shoppers will shop on mobile devices ABI Research 2010 6
  7. 7. 2012 Holiday Mobile Shopping Promotion Program Overview Step 1:• Short-term promotion to drive the Holiday Shopping Season, building a link between mail and mobile• Timing: • November 7-21, 2012 • Leading up to “Black Friday”/’Small Business Saturday”/ “Cyber Monday”• Background: Step 2: • Explosive growth of smart phone users: • 100 m users in 2012 and forecasted to double by 2016 • 64% of owners now use their phones to shop online • Adoption and frequency will increase as:  Mobile functionality improves  Online retail shopping sites are mobile enabled Step 3:• How It Works: Two Opportunities to Save 1. Retailer receives 2% discount on First Class and Standard Mail • Key requirement: mobile barcode enables mobile shopping • Items are purchased from the Smart Phone 2. If retailer uses Priority Mail w/Del Con for delivery of merchandise, they may receive 1% discount on Mail 7
  8. 8. 2012 Holiday Mobile Shopping Promotion Program Requirements• Up front 2% discount on Standard Mail and First-Class Mail® pieces that include a two dimensional barcode that can be read or scanned by a mobile smart phone and/or linked to a personalized URL.• An additional 1% rebate (on mail) is available if the Priority Mail Del Con shipment threshold of 0.5% of the mailing is met• Direct Mail piece must contain the following: • Mobile barcode that is two-dimensional and readable by a smartphone. • Mobile barcode must link to a mobile optimized website that allows the user to purchase a product 8
  9. 9. Mobile-Friendly vs. Mobile-OptimizedQ: Is there a difference?A: Yes.• Mobile-friendly means that the webpage is formatted to fit within a smartphone screen (and thereby avoids the need to reduce text size or scroll horizontally to view the entire page).• Mobile optimized is a different version of the webpage that is designed specifically for small smartphone screens. Mobile optimized sites have: more compact layout less copy Fewer/smaller images streamlined navigation Mobile-friendly sites do not qualify for the promotion discount. In order to qualify for the promotion the website must be redesigned for mobile viewing. If the website is merely shrunk to fit a smartphone screen, but other changes have not been made, it will not qualify for the discount. 9
  10. 10. Priority Mail Fulfillment RebateFulfillment RebateFulfillment Period: November 9, 2012 - December 31, 2012Rebate Claim Period: January 1, 2013 - February 15, 2013Rebate Amount: 1% of discounted postageFulfillment Threshold: 0.5% of discounted volume  Mailer must send Priority Mail Del Con packages with a unique trackable barcode during the fulfillment period.  To claim the rebate, mailers must demonstrate that during the Fulfillment Period, the number of Priority Mail Del Con packages delivered to customers exceeded 0.5 % threshold 10
  11. 11. Sample Rebate CalculationProgram Period - Discounted Mail volume 100,000 piecesTotal postage prior to discount $21,0002% Discount Applied $420Total Postage after Discount applied $20,580Fulfillment Threshold - 0.5% of Discounted 500 packages Mail volumeActual number of packages fulfilled via 1,225 Priority Mail with Delivery Confirmation (11/9 – 12/31)Additional rebate earned $210 If the mailer sent less than 500 packages via Priority Mail with Delivery Confirmation during the Fulfillment Period, they would not be eligible for the additional 1% discount. 11
  12. 12. 2012 Holiday Mobile Shopping Promotion Program Dates  PRC Approved August 7th  Start Registration September 15  Promotion Start Date November 7  Promotion End Date November 21  Fulfillment Period Nov 9 – Dec 31  Rebate Claim Due Date February 15, 2013 12
  13. 13. More Information Program Office contact:mobilebarcode@usps.gov Program Requirements & Documentshttps://ribbs.usps.gov/index.cfm?page=mobilebarcode Articles and link to registration:www.usps.com/mobile-barcode PostalOne Help Desk:(800) 522-9085 or postalone@email.usps.gov 13
  14. 14. 2013 Promotions Calendar (proposed) ■ Series of promotions communicated upfront* ■ Lead industry, encourage best practices2013FEBRUARY-MARCH AUGUST-SEPTEMBER• Coupons—Mobile • Emerging Technologies Integration MAY-JULY -Retailers, e-tailers & NOVEMBER-DECEMBER -Local & national retailers • CRM/BRM Earned • Buy-It-Now catalogers & businesses Value -Retailers, e-tailers & • Samples• Click-to-Call -Financials, catalogers -CPGs, Retailers -Insurance, Financial, SMB Catalogers, • Picture Permit Publishers -Existing customers *BOG & PRC approval pending
  15. 15. Picture Permit Imprint Indicia A A FIRST - FIRST-CLASS MAIL PRESORTED US POSTAGE PAID US POSTAGE PAID B C B D Permit # 1234 E Permit No. 1234 Company Name E
  16. 16. What is Picture Description Permit Imprint Indicia?A permit indicia with customized space for mailer’slogo, brand images and other business relatedpictures  Allows mailers to use the upper top right hand corner of the mail piece, a prime real estate, for advertisement and branding  Provides opportunity for commercial mailers to customize the permit indicia on their FC and Standard Mail letters and cards with a company logo, picture, product or graphic
  17. 17. Sample Picture PermitCustomize Your Indicia FIRST-CLASS MAIL PRESORTED US POSTAGE PAID City, State, Zip Code Permit No. 1234 FIRST-CLASS MAIL PRESORTED US POSTAGE PAID City, State, Zip Code Permit No. 1234
  18. 18. Elements of Permit Indicia  Mail Class  U. S. Postage Paid  City and State (ZIP Code optional)  Permit Number  Company Name  May be used in lieu of Permit Number, City, and State if each piece has a printed return addressDMM section 604.5.3 at http://pe.usps.com/text/dmm300/604.htm#wp1080814
  19. 19. Indicia Design SpecificationsOnly “color images” are permitted in image area  Black and white image or text in image area is currently NOT acceptable  No QR codes in indiciaText within imprint area must be a minimum of size 8 pt and must be OCR readable fonts (sans serif preferred)Mailpiece must have an IMb and be in compliance with Full Service mailing standards per DMM 705.23
  20. 20. Customer Application ProcessStep 1:Customer goes towww.usps.com/picturepermit to reviewguidelines and fill out the online registration
  21. 21. Customer Application ProcessStep 2: Customer completes the online Picture Permit application, (PS Form 3615-A) which requires permit indicia information and a signed agreement. Customer submits the signed copy of the application to: picturepermit@usps.com
  22. 22. Customer Application ProcessStep 3:Once customer receives confirmation thattheir application has been approved by thePMO, customer submits PDF copy of proposedmailpiece with Picture Indicia design to:picturepermit@usps.com
  23. 23. Customer Application ProcessStep 4:After PDF copy passes USPS review, customer will receivedirections to develop and submit 500 hard copy mailpieceswith the approved indicia design for operational testsMailpieces must be the exact mailpieces customer intendsto induct into the mailstream.
  24. 24. Customer Application ProcessThe tests take ~ 30–45 days.Once customer passes these tests, USPS willrequest a mailing schedule including dates andvolumes
  25. 25. Website InformationThe Website Provides: Program Overview Fact Sheet FAQ’s Requirements and Specifications Guidelines Registration Link Picture Permit Imprint Application Form Program Management Office (PMO) email address
  26. 26. PricingPRC Approved Fees: First-Class Mail letters and cards – 1¢ per piece (plus applicable postage) Standard Mail (Standard Carrier Route letters, High Density and Saturation letters) – 2 ¢ per piece (plus applicable postage)
  27. 27. Contact InformationAll Communication Comes Through the PMO: Picturepermit@usps.com Hard Copy Samples: Attention: Picture Permit Program Office US Postal Service 475 L’Enfant Plaza SW, Room 5621 Washington DC 20260
  28. 28. POSTNET Barcode Retirement
  29. 29. POSTNET Barcode Retirement POSTNET for automation price eligibility will be retired effective January 28, 2013 Letters, flats, postcards must have IMb to qualify for automation prices Permit Reply and QBRM will also need IMb
  30. 30. POSTNET Barcode RetirementValue of IMb Increased tracking and visibility Consistent and reliable service More creative and effective marketing strategies and campaigns
  31. 31. POSTNET Barcode RetirementLatest Information RIBBS web site http://ribbs.usps.gov Click on Latest News under the Intelligent Mail Services tab Local Business Mail Entry Office
  32. 32. Questions?Steven.W.Monteith@usps.gov

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