The Bases of Competitive Advantage
Competitive  Advantage The Bases of Competitive Advantage Different asset or competencies of a firm
? The Bases of Competitive Advantage How many the bases of competitive advantage does a company need
The Bases of Competitive Advantage
The Bases of Competitive Advantage <ul><li>A level of service </li></ul><ul><li>A  product image </li></ul><ul><li>Unique ...
The Bases of Competitive Advantage
The Bases of Competitive Advantage
The Bases of Competitive Advantag e
cost The Bases of Competitive Advantage
focus The Bases of Competitive Advantage
<ul><li>Tommy Armour </li></ul><ul><li>Nıke </li></ul>Sporting goods segments Golf segment FOCUS(CONT) The Bases of Compet...
The Bases of Competitive Advantage
The Bases of Competitive Advantage
The Bases of Competitive Advantage
The Bases of Competitive Advantage
The Bases of Competitive Advantage Having a superior product or service
The Bases of Competitive Advantage
The Bases of Competitive Advantage
The Bases of Competitive Advantage Dell computer’s distribution system American Express in customer service Sony’s innovat...
The Bases of Competitive Advantage The most profitable airline in the U.S
The Bases of Competitive Advant age
The Bases of Competitive Advantage
T he Bases of Competitive Advantage <ul><li>Another key basis of coca cola’s advantage  is its assets of both its </li></u...
The Bases of Competitive Advantage Brands are a particularly tricky form of asset. Value Microsoft’s brands at over 50 bil...
The Bases of Competitive Advantage
The Bases of Competitive Advantage
The right partners can provide a very powerful basis of  COMPETITIVE ADVANTAGE The Bases of Competitive Advantage
The Bases of Competitive Advantage
<ul><li>Economies of Scale </li></ul>The Bases of Competitive Advantage
<ul><li>Economies of Scope </li></ul>The Bases of Competitive Advantage
<ul><li>Being the best company </li></ul>The Bases of Competitive Advantage
The Bases of Competitive Advantage
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Competitive advantage 3

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Competitive advantage 3

  1. 1. The Bases of Competitive Advantage
  2. 2. Competitive Advantage The Bases of Competitive Advantage Different asset or competencies of a firm
  3. 3. ? The Bases of Competitive Advantage How many the bases of competitive advantage does a company need
  4. 4. The Bases of Competitive Advantage
  5. 5. The Bases of Competitive Advantage <ul><li>A level of service </li></ul><ul><li>A product image </li></ul><ul><li>Unique product features </li></ul><ul><li>New technology </li></ul>
  6. 6. The Bases of Competitive Advantage
  7. 7. The Bases of Competitive Advantage
  8. 8. The Bases of Competitive Advantag e
  9. 9. cost The Bases of Competitive Advantage
  10. 10. focus The Bases of Competitive Advantage
  11. 11. <ul><li>Tommy Armour </li></ul><ul><li>Nıke </li></ul>Sporting goods segments Golf segment FOCUS(CONT) The Bases of Competitive Advantage
  12. 12. The Bases of Competitive Advantage
  13. 13. The Bases of Competitive Advantage
  14. 14. The Bases of Competitive Advantage
  15. 15. The Bases of Competitive Advantage
  16. 16. The Bases of Competitive Advantage Having a superior product or service
  17. 17. The Bases of Competitive Advantage
  18. 18. The Bases of Competitive Advantage
  19. 19. The Bases of Competitive Advantage Dell computer’s distribution system American Express in customer service Sony’s innovation design
  20. 20. The Bases of Competitive Advantage The most profitable airline in the U.S
  21. 21. The Bases of Competitive Advant age
  22. 22. The Bases of Competitive Advantage
  23. 23. T he Bases of Competitive Advantage <ul><li>Another key basis of coca cola’s advantage is its assets of both its </li></ul><ul><li>Physical distribution system </li></ul><ul><li>Comparising many company-owned bottling plants </li></ul><ul><li>Warehouse </li></ul><ul><li>Other distribution facilities </li></ul>
  24. 24. The Bases of Competitive Advantage Brands are a particularly tricky form of asset. Value Microsoft’s brands at over 50 bilion dollar.
  25. 25. The Bases of Competitive Advantage
  26. 26. The Bases of Competitive Advantage
  27. 27. The right partners can provide a very powerful basis of COMPETITIVE ADVANTAGE The Bases of Competitive Advantage
  28. 28. The Bases of Competitive Advantage
  29. 29. <ul><li>Economies of Scale </li></ul>The Bases of Competitive Advantage
  30. 30. <ul><li>Economies of Scope </li></ul>The Bases of Competitive Advantage
  31. 31. <ul><li>Being the best company </li></ul>The Bases of Competitive Advantage
  32. 32. The Bases of Competitive Advantage

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