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I believe in Colombia Foundation

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  • Yo tambi

    1. 1. Colombia: The best kept secret in the world Andres Canela
    2. 2. Initial thought <ul><li>“ What we see depends mainly on what we look for.” </li></ul><ul><li>Sir John Lubbock </li></ul>
    3. 3. <ul><li>This is an advertisement in a French travel agency ... </li></ul>
    4. 4. “ If you want to see the Caribbean, go to Cuba or Dominican Republic;
    5. 5. If you want to see the Pacific Ocean, go to Chile;
    6. 6. If you want to see the Andes, go to Ecuador;
    7. 7. If you want to see the Amazon Jungle, go to Brazil;
    8. 8. If you want to see PreColumbian cultures, go to Mexico or Peru;
    9. 9. But if you want to see all these things together, your destination is definitely Colombia”
    10. 10. What we will see today ... <ul><li>1. Our challenge as a country </li></ul><ul><ul><li>Quick outlook on what’s going on in Colombia </li></ul></ul><ul><li>2. What makes Colombia so special? </li></ul><ul><ul><li>Colombia’s huge opportunities and resources </li></ul></ul><ul><li>3. How is our country changing? </li></ul>
    11. 11. Our Challenge
    12. 12. A question …. <ul><li>What do you think about when you hear the word “Colombia”? </li></ul><ul><li>Our research these last two years in the US and Europe shows that 86% of the people polled responded “drugs and/or terrorism” </li></ul>
    13. 13. Our challenge <ul><li>40 years of conflict </li></ul><ul><li>Oldest guerrilla movement in the world </li></ul><ul><li>5,000 people die in the conflict each year </li></ul><ul><li>50% of our economic growth is lost to violence </li></ul><ul><li>Colombia’s public debt is at US$22 billion and the legal deposits of Colombians abroad are estimated at US$40 - 70 billion </li></ul><ul><li>Over 50% of guerrilla’s income is drug related </li></ul>
    14. 14. Our Challenge <ul><li>Colombia produces 80 % of the world´s cocaine and 2/3 of the heroin consumed in the US </li></ul>
    15. 15. What makes Colombia so special?
    16. 16. The WOW factor… <ul><li>Colombia is the only country in the world that I know which has the WOW factor </li></ul><ul><ul><li>David Lightle, Country Brand Consultant </li></ul></ul>
    17. 17. Colombia - a large country - Spain, France and Portugal together <ul><li>Colombia is an urban country (45 million pop): </li></ul><ul><li>1 city > 7’000,000 inhabitants </li></ul><ul><li>3 cities > 2’000,000 inhabitants </li></ul><ul><li>4 cities > 500,000 inhabitants </li></ul><ul><li>23 with > 100,000 inhabitants </li></ul>
    18. 18. Resources - Immensely Rich Some facts <ul><li>Second in biodiversity in a world where, for the first time in 2003, there are more patents associated to biology than to IT </li></ul><ul><li>One the top 5 producers of oxygen </li></ul><ul><li>Fourth producer of water in the world </li></ul><ul><li>Oil - 37 billion barrels of reserves </li></ul><ul><li>Democracy - We have the oldest democracy in Latin America </li></ul><ul><li>Stability - Colombia has the lowest volatility in Latin America </li></ul>
    19. 19. Volatility > Decreasing Inflation …. Source: Coinvertir, DANE Inflation Rate (%), 1994-2004 COINVERTIR
    20. 20. Sovereign Debt Bonds Spreads Comparison Source: Ministry of Finance an Public Credit, Coinvertir
    21. 21. On an international plane, Colombia is the only nation in Latin America to have honored every loan agreement, thus never defaulting on a loan. COINVERTIR Source: CONINVERTIR External debt GDP share, 2003
    22. 22. People - Drive <ul><li>Economic growth - 70 consecutive years (with the exception of 1999). </li></ul>Data since 1980. Graph: COINVERTIR
    23. 23. People - Leadership <ul><li>Education in finance does meet the needs of companies. </li></ul><ul><ul><li>Colombia ranks 3rd at the IMD World Competitiveness Report. </li></ul></ul><ul><li>Competent senior managers are available. </li></ul><ul><ul><li>Colombia ranks 2nd at the IMD World Competitiveness Report. </li></ul></ul><ul><li>International experience of senior managers is generally significant. </li></ul><ul><ul><li>Colombia ranks 6th at the IMD World Competitiveness Report. </li></ul></ul><ul><li>Work Ethics. </li></ul><ul><ul><li>Colombia ranks 11th in the IMD World Competitiveness Report ahead of countries like Japan, Spain and Italy. </li></ul></ul><ul><li>Colombia is the happiest nation on earth according to the World Happiness Report </li></ul>
    24. 24. <ul><li>“ You are sitting on a gold mine, starving to death” </li></ul>Profesor SAKAI - Japan Bioindustrial Association
    25. 25. How is our country changing?
    26. 26. Things can be done <ul><li>Others have done it. </li></ul><ul><ul><li>In 1970 three countries had almost the same GDP per capita. </li></ul></ul><ul><ul><li>Spain, Israel and Colombia. </li></ul></ul><ul><ul><li>Nowadays, Spain’s and Israel’s GDP per capita is more than three times as Colombia’s. </li></ul></ul>
    27. 27. Every act of creation is first an act of destruction Pablo Picasso
    28. 28. How is our country changing? <ul><li>Globalization of our problem </li></ul><ul><li>Shift in the balance of power </li></ul><ul><li>People are getting actively involved in the country's future </li></ul>
    29. 29. Globalization of our problem “ The problem with drug traffic is more responsibility of those who use the drugs in their countries than of those who produce them in countries such as Colombia. ” Colin Powell, Former US Secretary of State El Tiempo - 27/04/2001
    30. 30. Last weekend, I washed my car, hung out with a few friends, and helped murder a family in Colombia. C´mon, it was a party. Drug money helps support terror - buy drugs and you could be supporting it too. www.theantidrug.com Washington Post, New York Times
    31. 31. Globalization of our conflict <ul><li>Colombia is among the fourth largest recipient of US aid. </li></ul><ul><li>32 countries are actively involved in the peace process. </li></ul><ul><li>Support from the G8, Grupo de Rio and UN </li></ul>
    32. 32. Municipalities without Police force Total number of municipalities: 1097 The Police making presence Source: National Police Jan 2004 Shift in the balance of power…
    33. 33. Terrorist Attacks Trend / 12 month cumulative Terrorist Attacks Fuente: CIC –DIJIN Policía Nacional Marzo 7, 2005
    34. 34. SOURCE: C.I.C. NATIONAL POLICE 7-Mar-2005 Common Homicide Rate’s Reduction - 18% - 14%
    35. 35. Colective Homicides Trend / 12 month cumulative Number of victims in Colective Homices SOURCE: CIC –DIJIN NATIONAL POLICE March 7, 2005
    36. 36. Coca Plantations Hectares Source: Colombian Antinarcotics Police, US State Dept. Jun 2004
    37. 37. Cases of Highway Robberie Fuente: CIC –DIJIN Policía Nacional Marzo 7, 2005 Road Piracy Trend / 12 month cumulative SOURCE: CIC –DIJIN NATIONAL POLICE March 7, 2005
    38. 38. We are committed <ul><li>“ The world is not threatened by evil people, but by those who allow it&quot; </li></ul><ul><ul><ul><ul><ul><li>Albert Einstein </li></ul></ul></ul></ul></ul>
    39. 39. Major advances on Corruption Source: Transparency International 51% of Colombians expect the corruption to decrease in the next three years.
    40. 40. Corruption Perception Index (Evolution) Source: Transparency International
    41. 41. Country Changing - Mentality Shifts <ul><li>The 44,000,000 Colombians who care about Colombia … </li></ul><ul><ul><li>Are getting actively involved - 7,200 non-profit foundations </li></ul></ul><ul><ul><li>Are involving their businesses - Colombia leader in Latin America in the World Bank Survey on CSR </li></ul></ul><ul><ul><ul><li>Colombia ranks 10 th in Social Responsibility of business leaders towards society ahead of countries like USA, Mexico, Venezuela, Italy and Spain. </li></ul></ul></ul>
    42. 42. Key social indicators in Colombia <ul><li>Institutional health coverage went from close to 30% in 1990 to close to 70% in 2002 </li></ul><ul><li>Iliteracy fell from 40% of the population in 1950 to less than10% in 2000 </li></ul><ul><li>Infant mortality went from 91 per 1,000 in 1950 to 16 per 1,000 in 1995. </li></ul>Source: Diners Magazine, Jun 2004, Luis Carlos Valenzuela
    43. 43. These results have had a real impact in Colombia’s reality…
    44. 44. The world perceives Colombia’s improvement The President’s public security strategy has increased security levels. Security Improvement COINVERTIR Source: COINVERTIR, Citygroup Public Security Index, Citigroup Colombia (2000-2004)
    45. 45. The world perceives Colombia’s improvement SOURCE: ECLAC *Estimate * <ul><li>The World Bank rated Colombia in 2004 as the second-most improved country in the world for investment and economic activity. </li></ul>
    46. 46. Fuente: CIEV (Toll’s Record) Oct 2004 Millones Number of people Mobilized in Highways. Holidays
    47. 47. SOURCE : Dane, Feb 2005 Porcentaje Unemployment Rate
    48. 48. Bogotá A city you grow to love <ul><li>Leads Latin America in: </li></ul><ul><ul><li>Parks </li></ul></ul><ul><ul><li>Libraries </li></ul></ul><ul><ul><li>Bicycle routes </li></ul></ul><ul><li>A benchmark in terms of: </li></ul><ul><ul><li>Our people </li></ul></ul><ul><ul><li>Our capacity to improve </li></ul></ul>
    49. 49. San Victorino square
    50. 50. 15 th Avenue
    51. 51. <ul><li>Our country is transforming itself into a better and safer place to live, do business and create wealth for its citizens. </li></ul>
    52. 52. Some of our goals… Colombia’s Vision in 2019 <ul><li>Substantial advances towards Peace (2010) </li></ul><ul><li>Income per capita of US4.000 (Today US1.830) </li></ul><ul><li>Poverty level:15% (Today 51,8%), Indigence: 5% (Today 16,6%) </li></ul><ul><li>Illiteracy rate: 0% for people between 15 - 24 years old </li></ul><ul><li>Public space per person in urban areas of 10m2 (Today 4m2) </li></ul><ul><li>100% of Bilingual high-school students in major cities (Today 2,6% in Bogotá) </li></ul><ul><li>60 Internet users per each 100 habitants (Today 6.92) </li></ul>Source: DNP
    53. 53. A secret ... <ul><li>You have 2 options with secrets </li></ul><ul><ul><li>To keep them </li></ul></ul><ul><ul><li>To multiply them </li></ul></ul><ul><li>We don´t want you to keep it ... </li></ul>
    54. 54. Join us through your network in breaking the paradigm of Colombia. Colombia is the best kept secret in the world www.yocreoencolombia.com