Recent developments in Hadoop version 2 are pushing the system from the traditional, batch oriented, computational model based on MapRecuce towards becoming a multi paradigm, general purpose, platform. In the first part of this talk we will review and contrast three popular processing frameworks. In the second part we will look at how the ecosystem (eg. Hive, Mahout, Spark) is making use of these new advancements. Finally, we will illustrate "use cases" of batch, interactive and streaming architectures to power traditional and "advanced" analytics applications.