Market Research for Wigle Whiskey
Gen Lohr, Asia Jackson, Brandon Marsico
• Conduct secondary research on Philadelphia and
Washington D.C.
• Conduct primary research to determine if women desire
t...
Philadelphia Washington D.C.
Population
Philadelphia
Age
Education
Employment
Income
Survey
• Whiskey and Fine Spirits Festival
Location: Philadelphia-Lincoln Financial Field, The SCA Club
Vendor Admission: $1000.0...
Opportunity to create awareness
in Washington D.C.
• Washingtonian on the Rocks
Location: Washington D.C. -Renaissance Was...
Potential Partnerships in
Philadelphia
Organic
White Dog Café
Sprig and Vine
Melodia Grill
Harvest Seasonal Grill
Restaura...
Potential Partnerships in
Washington D.C.
Organic
Restaurant Nora
Coppi’s Organic
Restaurant
Blue Duck Tavern
Chix
North S...
Washington D.C.
Based on statistics in:
• Income
• Education
• age
Wigle Whiskey
Wigle Whiskey
Wigle Whiskey
Wigle Whiskey
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Wigle Whiskey

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Wigle Whiskey

  1. 1. Market Research for Wigle Whiskey Gen Lohr, Asia Jackson, Brandon Marsico
  2. 2. • Conduct secondary research on Philadelphia and Washington D.C. • Conduct primary research to determine if women desire the product and experience as much as men. • Through secondary research identify opportunities to create awareness in Philadelphia and Washington D.C. • Through secondary research identify potential partnerships in Philadelphia and Washington D.C.
  3. 3. Philadelphia Washington D.C. Population
  4. 4. Philadelphia
  5. 5. Age
  6. 6. Education
  7. 7. Employment
  8. 8. Income
  9. 9. Survey
  10. 10. • Whiskey and Fine Spirits Festival Location: Philadelphia-Lincoln Financial Field, The SCA Club Vendor Admission: $1000.00 General Admission: $90.00 Turnout: Estimated Hundreds • Philadelphia Taste Festival of Food, Wine and Spirits Location: Philadelphia- Valley Forge Casino Resort Vendor Admission: $1400.00-$1500.00 General Admission: $45.00 Turnout: Estimated Hundreds Opportunities to create awareness in Philadelphia
  11. 11. Opportunity to create awareness in Washington D.C. • Washingtonian on the Rocks Location: Washington D.C. -Renaissance Washington Vendor Admission: Not Listed General Admission: $65.00 Turnout: Estimated Hundreds
  12. 12. Potential Partnerships in Philadelphia Organic White Dog Café Sprig and Vine Melodia Grill Harvest Seasonal Grill Restaurants Fork MadMex Melting Pot The Capital Grill Butcher and Singer Chima Brazilian Steakhouse Sovana Bistro City Tavern Supper
  13. 13. Potential Partnerships in Washington D.C. Organic Restaurant Nora Coppi’s Organic Restaurant Blue Duck Tavern Chix North Sea Restaurant Restaurants MadMex Melting Pot Ray’s the Steaks Woodmont Grill Black’s Bar and Kitchen Komi Vidalia The Prime Rib
  14. 14. Washington D.C. Based on statistics in: • Income • Education • age

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