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Introduction and development of social media technologies in media organisations


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The spread of the Internet and social networking has created a ’post-industrial revolution’, changing the working experience for journalists. Social media create a new culture of news making and consumption and citizen journalism is gaining ground.
In this thesis, I have researched the use of social media as journalistic tools by employees of traditional news organisations in Greece. As non-representative sample of the qualitative research, I used a major broadcaster, with strong position in the radio, television and Internet industry, as well as a dominant presence in social media. The literature review covers the media landscape globally and Greece in particular, and presents the changes that technology brings and their implications for the profession of the journalist. Moreover, it presents the new roles that come as a necessity in the new era.
The key findings of this case study are that Greek journalists are increasingly using social media in their job. Their basic use is as newswire for more real-time information and secondly for interaction. However, they are hesitant and have reservations about their use, as they are sceptical about the credibility of the online community. However, most of them are aware of the forthcoming change and are willing to be part of it, but they ask for training and editorial guidelines in the new working environment.
Keywords: social media, Greek journalists, participatory journalism, integrated newsroom

Published in: Technology
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Introduction and development of social media technologies in media organisations

  1. 1. Ioannis AdamidisBA Journalism, MSc Media Management QJNT 2010-2013
  2. 2. in other words
  3. 3. Journalismbefore social media
  4. 4. Journalismwith the social media
  5. 5. Methods of Research• Qualitative research• Non-representative sample• Major media corporation with presence on TV, radio and internet media In depth interviews with journalists from different sectors and levels of the company Research of relevant literature for complementary information Statistics, graphics and trends
  6. 6. Findings
  7. 7. Key findings Journalists are aware that the mediaenvironment and subsequentlytheir profession is CHANGING
  8. 8. 71%
  9. 9. What interviewees believe for social media in journalism Useful journalistic tools Twitter, the ‚ultimate‛ tool Give real time access to sources Help interactive communication Promote journalistic work Build relationship with the audience
  10. 10. Key findings
  11. 11. Social media & the newsroom Each journalist has a different perspective on how social mediacan be used in a newsroom according to his position, experience and level of expertise
  12. 12. Social media in the newsroom Newswire Social connection toolsas list of sources Source for news stories Medium for viewerto set the agenda
  13. 13. Resistance to change Age Ignorance
  14. 14. Journalists & the social media
  15. 15. Prioritising the media
  16. 16. Prioritising the media
  17. 17. Prioritising the media
  18. 18. Prioritising the media
  19. 19. Keyfindings
  20. 20. What social media is
  21. 21. 90%
  22. 22. What social media is
  23. 23. Need for continuous training
  24. 24. Need for continuous training
  25. 25. Need for continuous training
  26. 26. Need for continuous training
  27. 27. Training & seminars for new skills new tools New work routine & procedures
  28. 28. Key findings
  29. 29. Methods forensuring credibility
  30. 30. Role of the viewers
  31. 31. User generated content
  32. 32. Curation
  33. 33. Key findings
  34. 34. Managers & Employees
  35. 35. Managers & Employees
  37. 37. What is needed
  38. 38. Predictions for the future Transitional age Need time to adapt Two – speed journalists ‘History will punish those that will stay behind’
  39. 39. Noteworthy points
  40. 40. Change in news habits
  41. 41. Habits replaced by social media
  42. 42. Questions?
  43. 43. Questions?
  44. 44. QJNT 2010-2013Ioannis AdamidisBA Journalism, MSc Media Management