Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

2010 Sustainability In The Meeting Industry

1,035 views

Published on

Sustainability in the meeting industry, how we transform the future of meetings and events

  • Be the first to comment

  • Be the first to like this

2010 Sustainability In The Meeting Industry

  1. 1. Sustainability in the Meetings Industry Is our market transforming? • Guy Bigwood , MCI Group Sustainability Director • Amsterdam ,Oct 09
  2. 2. Hello, My name is Guy Bigwood 2
  3. 3. If there is no action before 2012, it’s too late. What we do in the next two to three years will determine our future. This is the defining moment.” Dr. R.J. Pachauri, Head of the IPCC and Nobel Peace Prize winner 3
  4. 4. MCI Group Sustainability Director Largest integrated global event and association management company 250 Million Euros Turnover 37 Offices 800 People 4
  5. 5. Advisors to Manage MCI CONVENTION CENTERS Sustainability HOTEL CHAINS Services ASSOCIATIONS -NGOs DESTINATIONS CERTIFICATION COMPANIES 5
  6. 6. I’m incoming president of the The premier dedicated global community for sustainability education, research, policy and standards for the meetings and event industry 6
  7. 7. You can find this presentation on LessConversationMoreAction.com
  8. 8. Agenda 1. Why the meetings industry needs to change 2. Look at trends for 2010 - Is the industry transforming? 3. How do we accelerate the transformation
  9. 9. Climate Change is long term and its effects are only just beginning CO2 1850 1900 1950 2000 9
  10. 10. Meetings and events account for an estimated 1% of global emissions CO2 1850 1900 1950 2000
  11. 11. 50% world’s tropical and temperate forests are gone 13468
  12. 12. Fa cts me one. So are g r fish pre dato d or rge fishe of th e la over s are •90 % e fis herie arin . of m acity 5% to cap •7 ed fish
  13. 13. an n e a u t h ss re l i o ca m gi Its lo c o e
  14. 14. 9 billion in 2050 6.5 billion in 2005 The world 5 billion in 1987 population 3 billion in 1960 is increasing 2 billion in 1930 1 billion in 1800 250 million in 1 5 million 10 000 bef. JC 5 000 bef. JC 0 1000 2050
  15. 15. 287 Some Facts chemicals in the cord blood from newborns in the USA
  16. 16. • 35% of cancer deaths are directly attributable to diet Some Facts • 50% of western health care costs are attributable to health risks that can be modified by lifestyle behaviours
  17. 17. 826 million people are hungry 1.6 billion People are over-nourished and overweight Sources: United Nations WHO
  18. 18. Living beyond our means De cl inin gr eso ur c es Sustainable Supply A Sustainable Future Current n Sustainable Demand Reality mpt i o co nsu ce s our in g re as In cre Source:The Natural Step
  19. 19. Finally – the message is starting to get through…
  20. 20. The global meetings industry is starting to think differently, innovate and get into action
  21. 21. But what about 2010? Will our industry really transform through sustainability?
  22. 22. AND TRENDS
  23. 23. . 1 the d on nt y i be po ng ng si pi s a ip P t
  24. 24. Corporations realise that sustainability is good business sense and opportunity
  25. 25. Save energy Fly Less Print Less Walk More Reuse More Eliminate waste Have a purpose Build Brand
  26. 26. Good Business Sense Oracle OpenWorld 2008 $1,500,000 - reducing water bottles $235,850 – Printing 75% less. $60,000 - Saved by cutting shuttles. Source: Meeting Strategies Worldwide
  27. 27. MASSIVE Opportunity
  28. 28. LOHAS Lifestyles of Health and Sustainability Renewables Alternative Health Personal Development Sustainable Products Organic Food Wellness
  29. 29. Paradigm SHIFT in how people select, buy and organise meetings and events
  30. 30. TO Y N E AB IL IT E IN R TA G S M O ED SU R AT F R 2 . G TE IN
  31. 31. Understanding that its all connected 36
  32. 32. Triple Bottom Line PLANET Viable Bearable SUSTAINABLE PROFIT Equitable PEOPLE 37
  33. 33. 3. From Confused to AWARE Consumers
  34. 34. 4. From nice marketing to taxes and LEGAL requirement
  35. 35. 5. Standard part of the purchasing decision process
  36. 36. Sustainability Indexing
  37. 37. 6. From creative labels to trusted global certification brands
  38. 38. Boom and consolidation of certification labels 43
  39. 39. Growth International Event Standards Reporting GRI Performance (checklists) ANSI - APEX Management BS8901 > ISO Systems (Process) Environment Social Economic 44
  40. 40. Understanding Standards and Certifications Sustainable Meeting Standards BS8901 APEX ANSI - Management System - Performance Standard - Only international standard in - Launched end 2009 use - Will be used by US Govt - Developed for Olympics in 2012 - ISO by 2012 - Used in US, Brasil, Denmark, Australia - Google, Microsoft, UN, MPI… Standards are complementary Share people on technical teams 45
  41. 41. HOTEL/VENUE Standards and Certifications Key international programs in Europe Reporting GRI Performance GreenGlobe (checklists) Swan Management GreenKey BS8901 Systems ISO14001 (Process) EMAS EUFlower Environment Social Economic Bold highlighted are top performers 46
  42. 42. 7. Pressure to Measure and Report
  43. 43. Growth in Reporting Annual and CSR Reporting - Strategy - Commitment, vision, principles - Analysis of the management system performance - Data measurement of impacts - Interpretation into meaningful comparisons - Benchmarking with industry averages - Lessons learned and improvement actions 48
  44. 44. 49
  45. 45. Introduction new tools and software platforms DESTINATION EXHIBITION A Sustainability platform that MARKETING VENUE helps to increase the COMMUNICATIONS performance of your suppliers and event ACCOMMODATION TRANSPORT Analyses the event in 8 key FOOD AND areas EVENT OFFICE BEVERAGE www.mci-group.meetgreen.com MeetGreen was created and based on the Convention Industry Council Green Meetings Task Force Report, 2004. 50
  46. 46. 51
  47. 47. 52
  48. 48. 53
  49. 49. 8. Rise of the eco-zones
  50. 50. Copenhagen – goes really green • ECO-Zone (10+ climate mtgs) • Multi-Stakeholder Sustainability Taskforce • Client green taskforce • 7200 Certified Green Rooms in CPH Area • 20% Reduction in CO2 • Organic Food at almost parity cost
  51. 51. 9. Stabilization Virtual Meetings
  52. 52. 10. Acceleration in Innovation
  53. 53. Making decisions and being green easier
  54. 54. 2010 Trends 1. Passing beyond the tipping point 2. From green to integrated sustainability 3. From confused to aware consumers 4. From nice marketing to taxes and legal requirement 5. Standard part of the purchasing decision process 6. From creative label to trusted global certification brands 7. Pressure to measure and report 8. Rise of the eco-zones 9. Stabilization virtual meetings 10. Acceleration in innovation
  55. 55. But what about 2010? Will our industry really transform through sustainability?
  56. 56. 50% of SALES
  57. 57. That’s good but is good – good enough ?
  58. 58. How do we accelerate the transformation?
  59. 59. Understand the RISK! MAXIMISE Opportunity
  60. 60. The business case for sustainable events Brand Consistency Cost Savings Align and support corporate CSR Operational Efficiencies messages Obligation & Responsibility People - Planet Brand Staff Motivation Profit Reputation Better place to work Competitive Differentiation PR Exposure Industry Leadership 66
  61. 61. Include sustainability in your event strategy Vision Leadership Principles Policies Commitment Goals, Priorities 67
  62. 62. Use existing frameworks and systems MCI Sustainability Framework EDUCATION STAKEHOLDER OPERATIONAL ENGAGEMENT PROCESS STRATEGY CERTIFICATION MEASUREMENT COMMUNICATION 68
  63. 63. THE END almost
  64. 64. “It is not the strongest of the species that survive, nor the most intelligent, but the one most adaptable to change.” - Charles Darwin
  65. 65. You have the power to influence change
  66. 66. What is your role?
  67. 67. For more information LessConversation MoreAction.com Guy.bigwood@mci-group.com
  68. 68. 74

×