Gamification

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Slides from my gamification talk at HTML5DevConference. The presentation was originally done in Keynote so the slides may degrade a bit.
The video maybe available on the HTML5DevConf website.

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Gamification

  1. 1. Need a better customer? Try Gamification!
  2. 2. Gamification is the use of game thinking and game mechanics to engage users in solving problems. Gamification is used in applications and processes to improve user engagement, return on investment, data quality, timeliness, and learning.
  3. 3. Gamification works
  4. 4. CandyCrush
  5. 5. So does crack cocaine...
  6. 6. 5.5% same-store sales increase in October. Revenues rose 6.1% in the Asia and Pacific region, 5.2% in the U.S. and 4.8% in Europe for the month. That could be another booster for the stock, which is up 21% over the past six months.
  7. 7. It’s about psychology
  8. 8. Messing with someone’s mind is simple
  9. 9. Stanford Prison Experiment www.prisonexp.org Thinking, Fast and Slow Daniel Kahneman
  10. 10. How to make it work
  11. 11. Intrinsic (I want to do x)
  12. 12. Foster Heroes
  13. 13. Story Progress Validation Mitigate Failure Promote Growth
  14. 14. Completion levels
  15. 15. Avatars
  16. 16. Extrinsic (if you do x you get y)
  17. 17. Leaderboards
  18. 18. Badges + Rewards
  19. 19. Summary • Focus on Intrinsic • Users are Humans, be nice to them • Extrinsic rewards bring short term gains. • People are motivated by: Autonomy Mastery Purpose
  20. 20. @ pyramedium gregory@pyrasolutions.com

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