Fitness First Social Recruiting

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Masterclass prepared for #trulondon 16th February 2011

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  • Autoplays the videoAs you can see it’s MOSTLY about helping peopleOther dimensions includeGlobal careersHelp you getInformal environment…including the ‘Hot Guys’
  • Autoplays the videoAs you can see it’s MOSTLY about helping peopleOther dimensions includeGlobal careersHelp you getInformal environment…including the ‘Hot Guys’
  • Each country site is BOTH a recruitment website AND an employee blogPositioned as a celebration of the incredible people that work together to help make a difference to peoples lives
  • We’re using social media for different purposesLinkedin – support office and PT alumni communityYou Tube – video content – 2nd largest search engine, branding vehicle and staging curated videosFacebook – existing employee engagement and using their ‘likes’ to distribute content to their networks – micro-referralTwitter – Not looking to engage on Twitter – targetting the job aggregatorsFitness Firsters is the social media hub – FF set the rules, set the ownership rights, set the moderation standards and distribute/use the material posted as they see fit
  • Fitness First Social Recruiting

    1. 1. Attracting & Recruiting the Best<br />Neil Tune - Fitness First<br />Gavin McGlyne - Culturebank<br />#trulondon masterclass<br />
    2. 2.
    3. 3. Employer Value Proposition<br />
    4. 4. Employer Value Proposition<br />Helping Members<br />Helping Communities<br />Global careers<br />Help you get<br />Informal environment<br />Helping Members<br />Helping Communities<br />Global careers<br />Help you get<br />Informal environment<br />
    5. 5. New Recruitment Website<br />
    6. 6. New Recruitment Website<br />
    7. 7. Recruitment Website - Social Media Context<br />
    8. 8. Recruitment Website – Curation<br />Helping Members<br />Helping Communities<br />Global Careers<br />Help you get<br />Roles<br />
    9. 9. Recruitment Video<br />
    10. 10. The new recruitment process<br />Strategic HR initiative #6<br />‘Improve calibre of new hires’<br />
    11. 11. Strategic HR initiative #6<br />‘Improve calibre of new hires’<br />The new Interview process<br />Talent Coordinator sends these documents out once <br />interviews have been confirmed. GM/HOD must complete a Talent <br />Discovery and Interview Feedback document for every candidate.<br />
    12. 12. Attracting & Recruiting the Best<br />Neil Tune - Fitness First<br />Gavin McGlyne – Culturebank<br />#trulondon masterclass<br />

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