Smarter Planet: Green and Beyond


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To achieve these benefits, organizations need: (1) Green infrastructures, (2) Sustainable solutions, (3) Smarter Buildings, (4) Intelligent Systems

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Smarter Planet: Green and Beyond

  1. 1. George Mattathil -4/27/2011Sustainability on a Smarter PlanetGoing Green and Beyond © 2010 IBM Corporation
  2. 2. Sustainability on a smarter planetA globally integrated world creates new interwoven issues. On going Urban growth straining Increasingly empowered people pressures to both new and existing demand better managed and reduce cost. infrastructures. eco-efficient workplace. Energy shortfalls Buildings have new combined with connectivity, communication volatility in price. and security imperatives. © 2010 IBM Corporation
  3. 3. Sustainability on a smarter planetTo realize the benefits of sustainability, an organization must takea systemic view of its value chain…. MANUFACTURING IT CUSTOMERS WORKFORCE SUPPLY CHAIN TRANSPORTATION FACILITIES © 2010 IBM Corporation
  4. 4. Sustainability on a smarter planetUncovering unexpected areas of cost...10,855 liters 6.6 billion $46 billionWater required Number of new trees Value of the carbon offsetover the product needed to clear CO2 purchases by 20 countrieslifecycle of a pair emitted by data centers in order to meet emissionsof jeans. each year. reduction targets in 2008. © 2010 IBM Corporation
  5. 5. Sustainability on a smarter planetUncovering unexpected areas of cost and opportunity.20 million 74% less 2,400 tonsgallons saved energy avoidedIn water during chip By implementing a green UK retailer Tescomanufacturing process each data center, Care2, a global avoided an estimated 2,400year by IBM’s Burlington online community, cut costs, tons of CO2 emissions byFAB. Resulted in $3 million improved performance, and importing wines in bulkannual savings. promoted its sustainability to and bottling them in lighter attract new members. weight glass. © 2010 IBM Corporation
  6. 6. Sustainability on a smarter planetThe demand for change is growing.59 75% 1 in 459 countries and Of companies have seen an Consumers say theyjurisdictions have or are increase in the number of would switch brands for apursuing implementation advocacy groups collecting and given product or service ifof mandatory cap and reporting corporate social provided with a moretrade systems. responsibility (CSR) related ethical alternative. information about their company. © 2010 IBM Corporation
  7. 7. Sustainability on a smarter planetThese mandates for change are mandates for smart. © 2010 IBM Corporation
  8. 8. Sustainability on a smarter planetSomething profound is happening…. INSTRUMENTED INTERCONNECTED INTELLIGENT We now have the ability to People, systems and objects We can respond to changesmeasure, sense and see the can communicate and quickly and accurately,exact condition of practically interact with each other in and get better results everything. entirely new ways. by predicting and optimizing for future events. © 2010 IBM Corporation
  9. 9. Sustainability on a smarter planet + + = An opportunity for smarter organizations to find the value in ―sustainability‖. Lower costs while Strengthen reputations Create products, services overcoming operational while meeting and workplaces that give barriers. regulations. rise to new opportunities. © 2010 IBM Corporation
  10. 10. Sustainability on a smarter planetTo achieve these benefits, organizations need:1 Green infrastructures 2 Sustainable solutions 3 Smarter Buildings 4 Intelligent Systems  Take out cost and  Increase  Be more cost  Use predictive improve the efficiency organizational effective by analytics for water of IT and other efficiency, abating reducing energy management. infrastructure. impact of processes, and operating  Optimize power grid ; products and people. costs. control two-way flow  Enable readiness with regulatory  Create ability to  Communicate in of energy from power compliance. measure, monitor, real-time with plant to plug. improve and report supporting  Optimized on processes. infrastructure transportation systems.  Ongoing environmental  Smart products. responsibility. © 2010 IBM Corporation
  11. 11. Sustainability on a smarter planetIBM Green Infrastructure is an instrumented and interconnectedsystem enabled by intelligent energy management. 1 IT Equipment Data Center  Energy efficient hardware  Accurate thermal and energy usage assessments  Virtualization and consolidation  Extend life of existing infrastructure  Active energy management  Rationalize infrastructures across company  Tiered storage  Design flexibility into new data center infrastructure Applications and Data  Lifecycle management, retention, archiving of data  Optimization of application servers  Application performance monitoring  Data deduplication, compression and clean up Energy Management  IT management dashboard  Intelligent Building Management System interface  Threshold controls  Optimize assets for energy efficiency  Track and verify energy efficiency © 2010 IBM Corporation
  12. 12. Sustainability on a smarter planetGreen infrastructure:Applications and benefits 1SMART IS SMART IS SMART ISBuilding green data centers to Proactively addressing Holistic view of energysupport corporate brand information growth and consumption that enhancesobjectives environmental regulation. the efficiency of buildings, fleets and physical assets.kikaLeiner: Designed and built Douglas Holding : Green Star Technology Services: Cannew energy efficient scalable infrastructure built to anticipate manage both power and coolingmodular data center –reducing and respond to information capacity and begin to includeelectrical consumption by up to growth, measure and verify non-IT resources into its event40%. The new data center performance and achieved data management. They use the sameextended their environmental compression rates of up to 80%. infrastructure monitoringstrategy to include their data IT to monitor and measurecenter. non-IT devices and view overall power use. © 2010 IBM Corporation
  13. 13. Sustainability on a smarter planetSustainable solutions from IBM help account for theenvironmental and social impacts of doing business. 2Governance & Business Strategy  Develop CSR and sustainability strategies  Benchmark for sustainability and corporate social responsibility (CSR)  Develop strategies to reduce energy and CO2 emissions  Provide reliable and verified collection and reporting of energy and environment data to streamline complianceBusiness Process Management Product & Supplier Management Workforce & Stakeholders Apply lean and six sigma principles to  Optimize the supply chain for service levels, quality, cost, and CO2 emissions reduce energy and water usage, CO2  Travel reduction and work from emissions and waste generation  Product Lifecycle Management home strategies Model, simulate, redesign and Distribution & Logistics  Distributed employee collaboration automate processes for energy via email, instant-messaging, efficiency and environmental impact online conferences, and other tools Reduce use of paper in business processes  Online events and collaboration  Optimization strategies to balance Jams Monitor & analyze green KPIs across operations environmental impact and cost Adapt processes dynamically to  RFID tagging and tracking systems environmental challenges that affect  Networked sensors and meters for operations environmental data collection © 2010 IBM Corporation
  14. 14. Sustainability on a smarter planetSustainable Solutions:Applications and benefits 2SMART IS SMART IS SMART IS Integrating sustainabilityReinventing processes to use Consolidating distribution efforts into the overallless water, energy and other centers to reduce emissions by business strategy grantingchemicals. 15% and fuel costs by 25%. them attention and extracting their full benefit.IBM Burling FAB: Retooled its Fronterra: a large New Zealand Cosco: Utilized IBM’s Supplychip-making process to cut annual dairy co-operative, leverages IBM Chain Network Optimizationwater use by 20 million gallons, ILOG Supply Chain Management Workbench (SNOW) to reducechemical use by 15,000 gallons technology to optimize their distribution centers from 100 toand electricity use by more than supply chain - removing 4,000 40. Lowered logistics costs by1.5 million kWh. truckloads off the road annually, 23% and reduced CO2 emissions and the potential to exit 12 third- by 15% while maintaining service party warehouses. levels for clients © 2010 IBM Corporation
  15. 15. Sustainability on a smarter planet Smarter Buildings help achieve financial, environmental, and operational benefits. 3Governance and Property Performance Business Modeling andBusiness Strategy Management Analytics Comply with Fed/State regulations  Manage facilities portfolio across  Create insights from building data to and company or organization goals. campus, state, country, and world. feed decision support and action.Asset Space Building ManagementManagement Management Infrastructure Manage and extend life of all assets  Provide support for space planning,  Better management of energy usage in a building or buildings. space reconfiguration, and moves and reduce costs. within the building.Building Process Smart Building to Smart Grid Improve the Value andIntegration Integration contribution of IT backbone Connect disparate systems to enable  To manage energy usage and  Integrate and optimize costs by the transfer of business information to demand response. leveraging existing building and from various technologies. infrastructure to integrate systems. © 2010 IBM Corporation
  16. 16. Sustainability on a smarter planetSmarter Buildings applications and benefit examples. 3SMART IS SMART IS SMART ISHolistic energy mgmt that Integrated communications Integration of energy andenhances the efficiency of and building services that asset management tobuildings and other assets. support intelligent operations. lower operating cost.St. Regis Hotel: Saint Barnabas Medical Center: Ave Maria University:Designed for 4.9% energy cost to Improved asset utilization and Converged 23 systems torevenue compared to average for staff response times by 90%. single IP network. Integrated5 star hotels average at 8%. Reducing overhead paging by JCI Metasys with IBM Maximo.Reduced energy cost / revenue 94%. Enhancing HCAHPS scores Saved $1M in building costs40% vs. similar 5 Star hotels. by eliminating communication and $350K/yr in combined barriers between care teams operating costs. and patients. © 2010 IBM Corporation
  17. 17. Sustainability on a smarter planetIntelligent systems:IBM is partnering with business and government to deliver… 4 Intelligent Utility Networks Advanced Water Management  Increased operational excellence through an  Strategic water information management of integrated view of the grid natural, utility, and enterprise water systems  Reduced outages and a self-healing infrastructure  Smart water infrastructure solutions (e.g. smart enabled by preemptive action levees, smart storm water management )  Improved utility energy efficiency through near  Smart water meter management and asset real-time visibility of consumer energy usage management solutions Intelligent Transportation Systems Smarter Products  Road user charging and tolling practices  Hybrid vehicles that increase energy efficiency  Integrated fare management systems and reduce CO2 emissions  Transport information management systems  Electronic devices with smart energy saving  Innovations in telematics, GPS, etc features  Fleet management solutions that use hardware and software to improve fleet efficiency and reduce fuel consumption © 2010 IBM Corporation
  18. 18. Sustainability on a smarter planetIntelligent systems:Applications and benefits 4SMART IS SMART IS SMART IS SMART ISKnowing exactly where a Lowering congestion Observing and modeling New hybrid systemspower outage occurs and and carbon emissions natural water systems at that can improve fuelinstantly dispatching a by influencing traffic multiple scales to guard efficiency in urbancrew to fix the problem. patterns on a city against pollution, delivery vehicles by scale. flooding, and depletion up to 70% of fishing stock levels.DONG Energy: Installed Stockholm, Sweden: Galway Bay, Ireland: Eaton: Developed aremote monitoring and Implemented an intelligent toll Paving the way for smarter smarter hydraulic hybridcontrol devices to gain an system that uses cameras, environmental management powertrain system for UPS.unprecedented level of sensors and central servers and development of Galway If half of all urban deliveryinformation about the to identify vehicles and Bay, IBM and the Marine vehicles in the U.S. usedcurrent state of the grid, charge drivers based on Institute of Ireland have this type of technology, welessening outage times by when and where they drive— deployed a real-time could realize a $1.5 to 2a potential 25-50%. cutting traffic by 20% and advanced analytics platform billion annual savings in fuel emissions by 12%. to monitor wave conditions, cost, and reduce CO2 marine life, and pollution emissions by 8 million levels in and around metric tons (EPA). Galway Bay. © 2010 IBM Corporation
  19. 19. Sustainability on a smarter planetIBM’s offerings are aligned with smart organizations’ needs. Organizations focused on.. IBM delivers..1 Green  Data Center Assessment and Services ( STG, GTS )  Data Center Family™ (GTS) infrastructures  Consolidation, Virtualization and Optimization Services ( STG, GTS)  Energy Efficient Servers and Storage Systems ( STG)  Tivoli Energy Management solutions (SWG)  Tivoli Storage Management (SWG)  Information Management Solutions (SWG)  DB2 data compression software (SWG)  Rational Application Optimization (SWG)2 Sustainable  Strategic Carbon Management , IBM Green Sigma™ ( GBS)  Carbon Intelligence ( GBS ) solutions  Sustainable Logistics Design, Asset Management, and Procurement ( GBS )  Environmental PLM ( SWG)  BPM Suite ( GBS )  Lotus Collaboration Solutions and Converged Communications services ( GBS )3 Smarter  IBM Green Sigma™ ( GBS )  Strategy and Change / Corporate Social Responsibility ( GBS ) Buildings  Tivoli Maximo Asset Management Solution ( SWG )  Converged Communications Services ( GTS )  Network Integration and Optimization ( GTS )  IBM Systems Integration and Application Integration Practice (GBS)4 Intelligent  Intelligent Utility Network and Advanced Meters ( Sector teams )  Intelligent Transportation , Intelligent Oilfields ( Sector teams) systems  Strategic Water Information Management (Research)  Rational Software Platform for Systems (SWG) © 2010 IBM Corporation
  20. 20. Sustainability on a smarter planetWhy IBM ?  IBM’s own global transformational experience  IBM Services – Global Business Services has the consulting expertise to bring together business and operational requirements – Global Technology Services has the operational and integration best practices  IBM Technology – IBM Systems hardware leadership – IBM Software solid base for integration  IBM Research – Deep Research Capabilities – Green and Business Analytics Research  Partner Ecosystem Let’s work together to drive real progress in your business. © 2010 IBM Corporation
  21. 21. Sustainability on a smarter planetTrademarks and notes IBM Corporation 2011  IBM, the IBM logo and are registered trademarks, and other company, product or service names may be trademarks or service marks of International Business Machines Corporation in the United States, other countries, or both. A current list of IBM trademarks is available on the Web at ―Copyright and trademark information‖ at  Adobe, the Adobe logo, PostScript, the PostScript logo, Cell Broadband Engine, Intel, the Intel logo, Intel Inside, the Intel Inside logo, Intel Centrino, the Intel Centrino logo, Celeron, Intel Xeon, Intel SpeedStep, Itanium, IT Infrastructure Library, ITIL, Java and all Java-based trademarks, Linux, Microsoft, Windows, Windows NT, the Windows logo, and UNIX are trademarks or service marks of others as described under ―Special attributions‖ at:  Other company, product and service names may be trademarks or service marks of others.  References in this publication to IBM products or services do not imply that IBM intends to make them available in all countries in which IBM operates. © 2010 IBM Corporation