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This was presented at UX Australia 2013 by Glyn Thomas and Tim Hogan.
This is the story of how a regional Australian Health Insurer with a history deep in steel manufacturing was able to value not only the efforts of designers but the authority of design itself… Kind of – well, sort of.
We aren’t working in a designers paradise, we don’t often get to “think different” and sometimes just getting the word ‘design’ into a conversation feels like a victory.
It took a comment by an outsider – encouraging us to look back and see the design culture we had cultivated – that helped us focus on the progress made and look past the myths of ‘design culture’.
We will step you through our journey highlighting the anti-patterns we identified, the opportunities created, the mistakes we made along the way and the challenges that remain. We will present an emergent model that supports continuous cultivation of our design culture.
**Video used at the start is found here: You might want to watch the first minute :)**
Slides without Audio are pretty hard to understand so please contact us if you want more depth :).