Jeans in the boardoom
The rise of a design culture at nib Health Funds
nib is a health insurer, started within
a culture of steel and coal. How has it
come to embrace a design culture?
So - what is a Design Culture?
But do these things really
build a design culture?
• User needs addressed
• Focus on problem solving
• Designers in leadership
Design is important to
success of the business
Where we were ...
A long list of
features
Design was
the Surface
No feedback
No improvements
No change six
years later
Despite changing user needs,
technology and business goals -
nothing changed ...
So where were the designers
in all this?
We were in
our Ivory
Tower
Safe from harm, far
from valuable.
Where we are ...
we talk about value
rather than features
Design is baked in
resulting in real compromise
Frequent feedback
Continuous improvement
we iterated from static to responsive
Not an exclusive club
so others share empathy with the user
• we talk about “value”
• design is baked in
• frequent feedback
• continuous improvement
• design is not an exclusive clu...
What about the model?
Valuable + Visible
Valuable + Visible
Valuable + Visible
Let’s dig deeper into valuable
Leadership
to set vision and
be an advocate
Iterative
so we know we are creating the value
Divergent and
convergent
to uncover new
value
but, this is just what we do
To change a culture,
we also need to be ...
Transparent
and
collaborative
Vision and advocacy
Leadership
Allowing value to be created
Iterative
Leadership
Divergent
and
Convergent
to grow through transparency
Iterative
Leadership
Divergent
and
Convergent
Our Learning
• Too much talk
• Design by committee
• We weren’t sharing goals
• Jargon
Where to next?
• Better iteration
• Work closer with devs
• Dev’s in user testing
• Jeans in the boardroom?
Jeans in the boardoom
Jeans in the boardoom
Not about the new replacing the old,
but the two co-existing.
Thankyou
glyn.thomas@nib.com.au
t.hogan@nib.com.au
@glynthomas
@timswit
All illustrations are by Pearson Scott Foresman an...
Jeans in the boardroom? The rise of a design culture at nib Health Funds
Jeans in the boardroom? The rise of a design culture at nib Health Funds
Jeans in the boardroom? The rise of a design culture at nib Health Funds
Jeans in the boardroom? The rise of a design culture at nib Health Funds
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Jeans in the boardroom? The rise of a design culture at nib Health Funds

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This was presented at UX Australia 2013 by Glyn Thomas and Tim Hogan.

This is the story of how a regional Australian Health Insurer with a history deep in steel manufacturing was able to value not only the efforts of designers but the authority of design itself… Kind of – well, sort of.

We aren’t working in a designers paradise, we don’t often get to “think different” and sometimes just getting the word ‘design’ into a conversation feels like a victory.

It took a comment by an outsider – encouraging us to look back and see the design culture we had cultivated – that helped us focus on the progress made and look past the myths of ‘design culture’.

We will step you through our journey highlighting the anti-patterns we identified, the opportunities created, the mistakes we made along the way and the challenges that remain. We will present an emergent model that supports continuous cultivation of our design culture.

**Video used at the start is found here: You might want to watch the first minute :)**

http://www.youtube.com/watch?v=F6GkTizYFHA

Slides without Audio are pretty hard to understand so please contact us if you want more depth :).

Published in: Design, Business, Education
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Jeans in the boardroom? The rise of a design culture at nib Health Funds

  1. 1. Jeans in the boardoom The rise of a design culture at nib Health Funds
  2. 2. nib is a health insurer, started within a culture of steel and coal. How has it come to embrace a design culture?
  3. 3. So - what is a Design Culture?
  4. 4. But do these things really build a design culture?
  5. 5. • User needs addressed • Focus on problem solving • Designers in leadership Design is important to success of the business
  6. 6. Where we were ...
  7. 7. A long list of features
  8. 8. Design was the Surface
  9. 9. No feedback
  10. 10. No improvements
  11. 11. No change six years later
  12. 12. Despite changing user needs, technology and business goals - nothing changed ...
  13. 13. So where were the designers in all this?
  14. 14. We were in our Ivory Tower
  15. 15. Safe from harm, far from valuable.
  16. 16. Where we are ...
  17. 17. we talk about value rather than features
  18. 18. Design is baked in resulting in real compromise
  19. 19. Frequent feedback
  20. 20. Continuous improvement we iterated from static to responsive
  21. 21. Not an exclusive club so others share empathy with the user
  22. 22. • we talk about “value” • design is baked in • frequent feedback • continuous improvement • design is not an exclusive club What about today ...
  23. 23. What about the model?
  24. 24. Valuable + Visible
  25. 25. Valuable + Visible
  26. 26. Valuable + Visible
  27. 27. Let’s dig deeper into valuable
  28. 28. Leadership to set vision and be an advocate
  29. 29. Iterative so we know we are creating the value
  30. 30. Divergent and convergent to uncover new value
  31. 31. but, this is just what we do
  32. 32. To change a culture, we also need to be ...
  33. 33. Transparent and collaborative
  34. 34. Vision and advocacy Leadership
  35. 35. Allowing value to be created Iterative Leadership Divergent and Convergent
  36. 36. to grow through transparency Iterative Leadership Divergent and Convergent
  37. 37. Our Learning • Too much talk • Design by committee • We weren’t sharing goals • Jargon
  38. 38. Where to next? • Better iteration • Work closer with devs • Dev’s in user testing • Jeans in the boardroom?
  39. 39. Jeans in the boardoom
  40. 40. Jeans in the boardoom Not about the new replacing the old, but the two co-existing.
  41. 41. Thankyou glyn.thomas@nib.com.au t.hogan@nib.com.au @glynthomas @timswit All illustrations are by Pearson Scott Foresman and are available within the public domain through wikimedia. All icons from the nounproject.com - ping pong bat s by Claudio Gomboli and the log by Diego Aguirre.

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