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THE Aesthetic Practice Association 2010

Talk presented at THE Aesthetic Show in Las Vegas May 23, 2010: Engaging Patients in the 140 Character Social Media World

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THE Aesthetic Practice Association 2010

  1. 1. glen lubbert chief imaginaut / ceo mojo interactive @glubbert
  2. 2. @prac&cedock  
  3. 3. 1  //  standard  prac&ce  website   2  //  seo  friendly  =  meta  tags   3  //  before  &  a=er  photos   4  //  no  we-­‐we  content   5  //  analy&cs  tool   @prac&cedock  
  4. 4. 1  //    twiBer  =  micro-­‐blogging   2  //      facebook   3  //    linkedin   4  //  youtube   5  //    social  media  friendly  directories     6  //    yelp   7  //    blog   @prac&cedock  
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  29. 29. 1  //    twiBer  =  micro-­‐blogging   2  //      facebook   3  //    linkedin   4  //  youtube   5  //    social  media  friendly  directories     6  //    yelp   7  //    blog   @prac&cedock  
  30. 30. 1  //  &me  commitment   2  //  distribu&on   3  //  top  search  site   4  //  feeds  into  Google  &  Bing   5  //  geo  loca&on  tweets   @prac&cedock  
  31. 31. 1  //  marke&ng  +  public  rela&ons   2  //  tracking  industry  +  compe&&on   3  //  source  of  site  traffic  +  lead  gen   4  //  training  +  educa&on   5  //  brand  management   @prac&cedock  
  32. 32. @prac&cedock  
  33. 33. 1  //  hashtags   2  //  not  number  of  followers   3  //  stuffing  hashtags  harmful   4  //  looking  at  twiBer  users  overall   content  on  their  profile   @prac&cedock  
  34. 34. @prac&cedock  
  35. 35. 1  //  Google:  88  billion  per  month   2  //  Twi+er:  19  billion  per  month   3  //  Yahoo:  9.4  billion  per  month   4  //  Bing:  4.1  billion  per  month   @prac&cedock   Source:  comScore  via  searchengineland.com    
  36. 36. @prac&cedock  
  37. 37. @prac&cedock  
  38. 38. @prac&cedock  
  39. 39. 1  //  glen@prac&cedock.com   2  //  @glubbert   3  //  @prac&cedock   4  //  hBp://prac&cedock.com     5  //  whitepaper  =  booth  #115  

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