Promotional Strategies Of Ghajini Movie


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The presentation tells the success story of Ghajini Movie in term of Marketing and promotional strategies.

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Promotional Strategies Of Ghajini Movie

  1. 1. Promotional Strategies<br />Presented By:<br />Girdhari Lal Prajapati<br />
  2. 2. Figures and Facts<br />100% opening day collections with over 1500 prints<br />Total budget 65 crore. <br />Over 90 crore business by the end of first Sunday <br />Best Ever Opening <br />Top film of 2008 already<br />
  3. 3. 1-First Look:<br /><ul><li>Aamir Blogs
  4. 4. Websites:</li></ul><br /><br /><ul><li>Aamir still having same haircut
  5. 5. Tied up multiplexes ( PVR, BIG, Cinemax)</li></ul>Online Tactics<br />Offline tactics<br />
  6. 6. 2-Employees go Bald<br />
  7. 7. Overdrive Interview which came in by the day on every news and entertainment channel<br />“Someone killed Aamir’s girlfriend and he lost his memory. Then he tries to find out the killer. Suspense… Aamir himself is the killer. Now enjoy Ghajini!”<br /><ul><li>3-D PC game and a number of mobile games and applications
  8. 8. Contest running by Indiarocks</li></ul>Television appearances<br />Viral SMS campaign<br />Digital Promotion<br />
  9. 9. The 8 pack promotion:<br />
  10. 10. Co Branding<br />started running Ghajini “specials” complete with behind-the-scenes stories of the upcoming film<br />launched special Ghajini edition mobile phones of L700 and M200 models. These handsets have preloaded with Ghajini ringtones, pictures and songs<br />started with a outbound dialer service with Khan&apos;s pre-recorded voice.<br /><ul><li>launched Ghajini's apparels in their stores all across India
  11. 11. Van Heusen also organized a fashion show wherein models along with Aamir sported the Ghajini look</li></ul>Tata Sky<br />Samsung<br />Tata Indicom<br />Van Heusen<br />
  12. 12. <ul><li>Barber on the street
  13. 13. Final Week controversy</li></li></ul><li>Thank you…!!<br />Girdhari Lal Prajapati<br />PGDM 2008-10<br />Mob.No. +91 9990850512<br />Email:<br />