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What Small Brands Can Learn From High Schoolers About Grassroots Social Marketing

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Video of the presentation at: https://vimeo.com/61151293

Originally presented at Podcamp Toronto 2013 by Jerry Zhang.

Apologize for some of the less awesome slides. Had to finish the deck in about 30 minutes.

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What Small Brands Can Learn From High Schoolers About Grassroots Social Marketing

  1. 1. @jerryzhang222WHAT SMALL BRANDS CANLEARN FROM HIGHSCHOOLERS ABOUT SOCIAL
  2. 2. @jerryzhang222 Social media limbo
  3. 3. @jerryzhang222ROADMAP. Getting likes and follows Energizing the base Execution Conversion Abandon ship
  4. 4. @jerryzhang222Why do I like orfollow?
  5. 5. @jerryzhang222 Width = Convenience + Cha-Ching + Community + Content
  6. 6. @jerryzhang222CONVENIENCE
  7. 7. @jerryzhang222 CHA-CHING
  8. 8. @jerryzhang222 COMMUNITY
  9. 9. @jerryzhang222 CONTENT
  10. 10. @jerryzhang222
  11. 11. @jerryzhang222
  12. 12. @jerryzhang222 MEASURE EVERYTHING!
  13. 13. WHO CARES?@jerryzhang222
  14. 14. @jerryzhang222CONVERSION Convenience Connection Craving
  15. 15. @jerryzhang222ABANDONSHIP.

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