SEO Copywriting Secrets Revealed

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Internet Marketing Expert Gloria Rand explains why and how businesses need to apply SEO copywriting techniques to generate leads and sales.

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SEO Copywriting Secrets Revealed

  1. 1. Search results Page 1 Page 2 & beyond
  2. 2. SEO Copywriting Secrets Revealed
  3. 3. A little bit about me…
  4. 4. What is SEO? Drives quality traffic to your website
  5. 5. What is SEO Copywriting? Gets Visitors to Take Action
  6. 6. Why do I need SEO? SEO + web visitors = $ for your business
  7. 7. SEO Best Practices Keyword Research
  8. 8. SEO Case Study
  9. 9. SEO Research Tools • Google Adwords • Wordtracker.com • SEMrush.com
  10. 10. SEO Best Practices
  11. 11. SEO Best Practices  Key phrases in headlines and subheadlines  Key phrases in hyperlinks  Key phrases throughout the content  Key phrase-rich Title  Focus on 2-3 keyphrases per page
  12. 12. What does Google Want?
  13. 13. What does Google Want? Write Copy for Visitors, NOT Search Engines
  14. 14. What does Google Want? “… put yourself in your customer’s shoes and make sure you provide them with the information they need.”
  15. 15. What does Google Want? • Sales • New Products • Infographics
  16. 16. What does Google Want? Blog Articles
  17. 17. Why Blog? Promote Products Branding Reach New Customers Communicate Become Recognized Expert
  18. 18. SEO Solution Better Listings on
  19. 19. Why Blog? 57% of companies that blog have acquired a customer from their blog* Source: Hubspot
  20. 20. Use keywords in title & body
  21. 21. How Do You Get Readers? 8 out of 10 read blog titles
  22. 22. How Do You Get Readers? 8 out of 10 read blog titles only 2 of 10 read rest of article
  23. 23. How Do You Get Readers? Numbers get 3-8x more traffic
  24. 24. How Do You Get Readers? How to: “How to write a blog article” Question: “Which one ….?”
  25. 25. How do you find ideas? •Read other blogs •Google Alerts •Quora •Twitter Search
  26. 26. Hot Tip!
  27. 27. Hot Tip! Golden Rule: They Ask, You Answer!
  28. 28. What’s the Payoff? 154 Leads from 3/09 – 6/12 for a dozen different keywords That one article has generated $1,700,000.00
  29. 29. Content formula Answer questions based on these three criteria: •Costs •Problems •Comparisons
  30. 30. Keep copy short •250-500 words
  31. 31. Keep copy short •250-500 words •One idea per post
  32. 32. Keep copy short •250-500 words •One idea per post •Article series
  33. 33. Use other social media sites
  34. 34. Repurpose content Podcasts Videos Slideshow
  35. 35. Other tips… Know your call to action • Visit website • Email for a quote • Sign up for newsletter • Social Share
  36. 36.
  37. 37. FREE Breakthrough Session “Boost Your Profits with Internet Marketing”
  38. 38. How to apply Go to: http://GloriaRand.com/breakthrough Answer all the questions completely!
  39. 39. Formore SEO & SocialMedia Training, visit GloriaRand.com Facebook.com/GloriaRandCopywriter Twitter: @GloriaRand YouTube.com/GloriaRandVideos

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