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SEO Basics for Your Business

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http://www.gloriarand.com SEO Copywriter Gloria Rand presents a list of search engine optimization techniques to help your business website rank well on Google.

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SEO Basics for Your Business

  1. 1. <ul><li>SEO Basics for </li></ul><ul><li>Your Business </li></ul>
  2. 2. SEO Basics for Your Business <ul><li>What is SEO and why is it necessary? </li></ul><ul><li>SEO Techniques </li></ul><ul><li>11 Common SEO Mistakes </li></ul><ul><li>SEO & Social Media </li></ul>
  3. 3. What is SEO & why do I need it? <ul><li>Drives quality traffic to your website </li></ul>
  4. 4. What is SEO & why do I need it? <ul><li>Drives quality traffic to your website </li></ul><ul><li>SEO + web visitors = $ for your business </li></ul>
  5. 5. SEO Techniques <ul><li>White Hat vs. Black Hat </li></ul>SEO ?
  6. 6. SEO Techniques <ul><li>White Hat </li></ul><ul><ul><li>Keyword Research </li></ul></ul>
  7. 7. SEO Techniques <ul><li>White Hat </li></ul><ul><ul><li>Keyword Research: Free or Paid </li></ul></ul><ul><ul><ul><li>Google Adwords </li></ul></ul></ul><ul><ul><ul><li>Wordtracker.com </li></ul></ul></ul><ul><ul><ul><li>Semrush.com </li></ul></ul></ul>
  8. 8. SEO Techniques <ul><li>White Hat </li></ul><ul><ul><li>Meta Tags </li></ul></ul><ul><ul><li><title>Conference Planning, Event Logistics, Trade Show Design - Orlando | Good2Go </title> </li></ul></ul><ul><ul><li><meta name=&quot;description&quot; content=&quot;Good 2 Go Event Management plans and executes conferences, trade shows, product launches; services include budget development, online registration, event logistics.&quot; /> </li></ul></ul>
  9. 10. SEO Techniques <ul><li>White Hat </li></ul><ul><ul><li>Heading tags (H1, H2, etc.) </li></ul></ul>
  10. 11. SEO Techniques <ul><li>White Hat </li></ul><ul><ul><li>Heading tags (H1, H2, etc.) </li></ul></ul><ul><ul><li>Ex. </li></ul></ul><ul><ul><li><h1>Main Heading</h1> Main Heading </li></ul></ul><ul><ul><li><p>First paragraph content</p> First paragraph content </li></ul></ul><ul><ul><li><h2>Sub Heading</h2> Sub Heading </li></ul></ul><ul><ul><li><p>Second paragraph content</p> Second paragraph content </li></ul></ul>
  11. 12. SEO Techniques <ul><li>White Hat </li></ul><ul><ul><li>Write Copy for Visitors NOT Search Engines </li></ul></ul>
  12. 13. SEO Techniques
  13. 14. SEO Techniques <ul><li>White Hat </li></ul><ul><ul><li>Inline links: Connect internal web pages </li></ul></ul>
  14. 15. SEO Techniques <ul><li>White Hat </li></ul><ul><ul><li>Backlinks: Links to your website on another website </li></ul></ul>
  15. 16. SEO Techniques <ul><li>White Hat </li></ul><ul><ul><li>Backlinks: Links to your website on another website </li></ul></ul><ul><ul><ul><li>More backlinks you have from credible sources, the higher your page rank </li></ul></ul></ul>
  16. 17. SEO Techniques <ul><li>White Hat </li></ul><ul><ul><li>Backlinks: Where do they come from? </li></ul></ul><ul><ul><ul><li>Social Networks – Facebook, Twitter, etc. </li></ul></ul></ul>
  17. 18. SEO Techniques <ul><li>White Hat </li></ul><ul><ul><li>Backlinks: Where do they come from? </li></ul></ul><ul><ul><ul><li>Social Networks – Facebook, Twitter, etc. </li></ul></ul></ul><ul><ul><ul><li>Press Releases </li></ul></ul></ul>
  18. 19. SEO Techniques <ul><li>White Hat </li></ul><ul><ul><li>Backlinks: Where do they come from? </li></ul></ul><ul><ul><ul><li>Social Networks – Facebook, Twitter, etc. </li></ul></ul></ul><ul><ul><ul><li>Press Releases </li></ul></ul></ul><ul><ul><ul><li>Organization directories </li></ul></ul></ul>
  19. 20. SEO Techniques <ul><li>White Hat </li></ul><ul><ul><li>Backlinks: Where do they come from? </li></ul></ul><ul><ul><ul><li>Social Networks – Facebook, Twitter, etc. </li></ul></ul></ul><ul><ul><ul><li>Press Releases </li></ul></ul></ul><ul><ul><ul><li>Organization directories </li></ul></ul></ul><ul><ul><ul><li>Review sites – Yelp </li></ul></ul></ul>
  20. 21. SEO Techniques <ul><li>White Hat </li></ul><ul><ul><li>Backlinks: Where do they come from? </li></ul></ul><ul><ul><ul><li>Social Networks – Facebook, Twitter, etc. </li></ul></ul></ul><ul><ul><ul><li>Press Releases </li></ul></ul></ul><ul><ul><ul><li>Organization directories </li></ul></ul></ul><ul><ul><ul><li>Review sites – Yelp </li></ul></ul></ul><ul><ul><ul><li>Blogs </li></ul></ul></ul>
  21. 22. SEO Techniques <ul><li>White Hat </li></ul><ul><ul><li>Local Directories </li></ul></ul>
  22. 23. SEO Techniques <ul><li>White Hat </li></ul><ul><ul><li>Local Directories </li></ul></ul><ul><ul><ul><li>Google Places </li></ul></ul></ul><ul><ul><ul><li>MerchantCircle </li></ul></ul></ul><ul><ul><ul><li>CitySearch </li></ul></ul></ul><ul><ul><ul><li>Yellow Pages </li></ul></ul></ul>
  23. 25. SEO Techniques <ul><li>Black Hat </li></ul><ul><ul><li>Keyword stuffing </li></ul></ul>
  24. 26. SEO Techniques <ul><li>Black Hat </li></ul><ul><ul><li>Keyword stuffing </li></ul></ul>
  25. 27. SEO Techniques <ul><li>Black Hat </li></ul><ul><ul><li>Link Schemes </li></ul></ul>
  26. 28. SEO Techniques <ul><li>Black Hat </li></ul><ul><ul><li>Link Schemes </li></ul></ul><ul><ul><ul><li>Links intended to manipulate PageRank </li></ul></ul></ul>
  27. 29. SEO Techniques <ul><li>Black Hat </li></ul><ul><ul><li>Link Schemes </li></ul></ul><ul><ul><ul><li>Links intended to manipulate PageRank </li></ul></ul></ul><ul><ul><ul><li>Links to web spammers or bad neighborhoods on the web </li></ul></ul></ul>
  28. 30. SEO Techniques <ul><li>Black Hat </li></ul><ul><ul><li>Link Schemes </li></ul></ul><ul><ul><ul><li>Links intended to manipulate PageRank </li></ul></ul></ul><ul><ul><ul><li>Links to web spammers or bad neighborhoods on the web </li></ul></ul></ul><ul><ul><ul><li>Excessive reciprocal links or excessive link exchanging (&quot;Link to me and I'll link to you.&quot;) </li></ul></ul></ul>
  29. 31. SEO Techniques <ul><li>Black Hat </li></ul><ul><ul><li>Link Schemes </li></ul></ul><ul><ul><ul><li>Links intended to manipulate PageRank </li></ul></ul></ul><ul><ul><ul><li>Links to web spammers or bad neighborhoods on the web </li></ul></ul></ul><ul><ul><ul><li>Excessive reciprocal links or excessive link exchanging (&quot;Link to me and I'll link to you.&quot;) </li></ul></ul></ul><ul><ul><ul><li>Buying or selling links – unless for Advertising </li></ul></ul></ul>
  30. 32. 11 Common SEO Mistakes <ul><li>Optimizing for common, popular words </li></ul>
  31. 33. 11 Common SEO Mistakes <ul><li>Optimizing for common, popular words </li></ul><ul><li>Camera: 1.8 billion results </li></ul>
  32. 34. 11 Common SEO Mistakes <ul><li>Optimizing for common, popular words </li></ul><ul><li>Camera: 1.8 billion results </li></ul><ul><li>Digital camera: 272 million results </li></ul>
  33. 35. 11 Common SEO Mistakes <ul><li>Optimizing for common, popular words </li></ul><ul><li>Camera: 1.8 billion results </li></ul><ul><li>Digital camera: 272 million results </li></ul><ul><li>Sony digital camera model mvc-fd95: </li></ul><ul><li>127,000 results </li></ul>
  34. 36. 11 Common SEO Mistakes <ul><li>Every title tag has the same keyword phrase: Your company name </li></ul>
  35. 38. 11 Common SEO Mistakes <ul><li>URL of your website has no keywords </li></ul><ul><li>http://www.callsrpt.com/ </li></ul>
  36. 39. 11 Common SEO Mistakes <ul><li>URL of your website has no keywords </li></ul><ul><li>http://www.callsrpt.com/ </li></ul><ul><li><title>Washington D.C. Metro Area Painting | House Painters Virginia | Virginia Pressure Washing - South Riding Painting Company</title> </li></ul>
  37. 40. 11 Common SEO Mistakes <ul><li>Failing to label image files with keywords or use Alt Tags </li></ul>
  38. 41. 11 Common SEO Mistakes <ul><li>Failing to label image files with keywords or use Alt Tags </li></ul><ul><li>Use keywords in image file name: </li></ul><ul><li>Instead of “Picture_1.jpg” use “detergent.jpg” </li></ul>
  39. 42. 11 Common SEO Mistakes <ul><li>Failing to label image files with keywords or use Alt Tags </li></ul><ul><li>Use keywords in image file name: </li></ul><ul><li>Instead of “Picture_1.jpg” use “detergent.jpg” </li></ul><ul><li><img src=&quot;http://www.seventhgeneration.com/ laundry-liquid_50oz_citrus .jpg” alt=” Laundry Detergent Liquid ” width=”140″ height=”154″ /> </li></ul>
  40. 43. 11 Common SEO Mistakes <ul><li>Your design/SEO firm “DID” SEO & </li></ul><ul><li>you rank #1 on Google </li></ul>
  41. 44. 11 Common SEO Mistakes <ul><li>Your SEO firm promised you’d be in 1000s of search engines </li></ul>
  42. 45. 11 Common SEO Mistakes <ul><li>You did SEO after your website was built </li></ul>
  43. 46. 11 Common SEO Mistakes <ul><li>Your website was built entirely in flash </li></ul>
  44. 47. 11 Common SEO Mistakes <ul><li>Poor use of anchor text </li></ul><ul><li>Better: Get your FREE credit report now . </li></ul><ul><li>Hyperlinks to: www.annualcreditreport.com </li></ul>
  45. 48. 11 Common SEO Mistakes <ul><li>No internal links </li></ul>
  46. 49. 11 Common SEO Mistakes <ul><li>Light content pages </li></ul>
  47. 50. SEO & Social Media
  48. 51. Analytics <ul><li>Monitor website performance </li></ul>
  49. 52. Analytics <ul><li>Keywords </li></ul>
  50. 53. Summary <ul><li>SEO helps you attract high quality & quantity web traffic </li></ul><ul><li>Best Practices </li></ul><ul><li>Avoid Common Mistakes </li></ul><ul><li>Optimize Social Media Presence </li></ul><ul><li>Review Analytics </li></ul>
  51. 54. <ul><li>For more information: </li></ul><ul><li>www.gloriarand.com </li></ul><ul><li>786-942-8321 </li></ul><ul><li>[email_address] </li></ul>

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