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LocJAM 2014
Perspective
by
Alain Dellepiane
The Republia Times
• April 2012
• Flash game created in
48 hours for the
“Ludum Dare” jam
• Very popular (Pbs, Kotaku,
Roc...
Video tutorial
• May 2013
• 22 minutes tutorial on
my website
• Free from NDA, I can
show my whole process
• No other plan...
They like it… and ask for more
• 1000+ visitors
• 90+ FB shares, 50+
retweet
• “How can we translate
it too?”
• “How can y...
First things first: the game
• September 2013
• Found a freelance
programmer on Elance,
Cristian Corbu from
Colombia
• Thr...
First things first: the website
• January 2014
• “Eventify” theme on
themeforest.com
• Custom Wordpress
framework by
Tirze...
How much?
• About 700 USD
• That’s our budget for
two/three nengajō card
mailings
• The IGDA Foundation
might refund (all ...
17 jurors
• As simple and light-
hearted as possible
• Not the Oscars, but a
party
• Many jurors, many
prizes
• Tool maker...
Promotion
• Italian localization
podcast (Outcast,
Ringcast, Wiskast)
• Game magazines:
Playerone.tv, Mediamag,
Eurogamer....
Did it work? Site visitors
• 6000 users from
beginning of March to
end of April (100/day)
Most visitors per day:
• 925 on ...
Visitors
Spain,
25%
Italy, 17%
UK, 8%
Japan, 8%
France,
8%
Germany,
7%
USA
6%
Venezuela
, 3%
Argentina,
2%
Canada,
2%
Dire...
Did it work? Candidates
511 entries
• 186 EU Spanish (87 pro)
• 134 Italian (37 pro)
• 60 French (37 pro)
• 42 German (24 ...
Candidates
Amateur,
58%
Pro, 42%
EU
Spanish
36%
Italian
26%
French
12%
German
8%
LA Spanish
8%
Japanse
4%
Invalid
6%
Did it work? Workshops
More than 180 attendees
• London 1: 40+
• Madrid: 40+
• Tokyo: 20+
• London 2: 10+
• Alicante: 10+
...
They like it…
They like it…
And ask for more
But we can benefit too
Spelling mistakes Winners
23%
77%
More jurors One juror
53%
19%
Italian
Pro Amateur
Adaptation: “Democria”
100.00% 100.00%
86.00% 83.00%
75.00%
10.00%7.00% 7.00%
14.00%
75.00%
7.00% 10.00% 11.00%
15.00%
Ita...
Adaptation: “Mumpit Mush”
50.00%
61.00%
5.00%
52.00%
40.00%
35.00%33.00%
5.00%
60.00%
4.00%
3.00%
5.00%
17.00%
34.00% 35.0...
511 times thank you
Question Time
Slides, videos and links:
www.localization.it
• Alain Dellepiane:
alain@gloc.it
• Ryoichi Hasegawa:
CXE03617...
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LocJAM 2014 - a perspective

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A brief perspective on how the LocJAM contest came to be and what we can learn from it, held duting the GDC localization summit follow up seminar organized by IGDA Japan in May 2014

Conference video with Japanese interpreting here http://youtu.be/nzuJuQQN-E0
Screencast with no interpreting here http://youtu.be/2WYOYckrrSU

Published in: Technology, Business
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LocJAM 2014 - a perspective

  1. 1. LocJAM 2014 Perspective by Alain Dellepiane
  2. 2. The Republia Times • April 2012 • Flash game created in 48 hours for the “Ludum Dare” jam • Very popular (Pbs, Kotaku, Rockpapershotgun, VG247) • Short and rich (many styles and layers, text-based gameplay)
  3. 3. Video tutorial • May 2013 • 22 minutes tutorial on my website • Free from NDA, I can show my whole process • No other plan after that
  4. 4. They like it… and ask for more • 1000+ visitors • 90+ FB shares, 50+ retweet • “How can we translate it too?” • “How can you build experience in this field if you are not allowed to start?”
  5. 5. First things first: the game • September 2013 • Found a freelance programmer on Elance, Cristian Corbu from Colombia • Through a special loader, strings are injected into the game • Very solid
  6. 6. First things first: the website • January 2014 • “Eventify” theme on themeforest.com • Custom Wordpress framework by Tirzen.com • Very solid
  7. 7. How much? • About 700 USD • That’s our budget for two/three nengajō card mailings • The IGDA Foundation might refund (all or in part)
  8. 8. 17 jurors • As simple and light- hearted as possible • Not the Oscars, but a party • Many jurors, many prizes • Tool makers by raffle • Agencies for merit
  9. 9. Promotion • Italian localization podcast (Outcast, Ringcast, Wiskast) • Game magazines: Playerone.tv, Mediamag, Eurogamer.it • Blogs and forums • Posters at GDC and Fun 4 All
  10. 10. Did it work? Site visitors • 6000 users from beginning of March to end of April (100/day) Most visitors per day: • 925 on April 5 (start) • 594 on March 3 (launch) • 401 April 7 (1st Monday) • 385 April 13 (end)
  11. 11. Visitors Spain, 25% Italy, 17% UK, 8% Japan, 8% France, 8% Germany, 7% USA 6% Venezuela , 3% Argentina, 2% Canada, 2% Direct, 46% Social, 21% Referral, 20% Search, 11%
  12. 12. Did it work? Candidates 511 entries • 186 EU Spanish (87 pro) • 134 Italian (37 pro) • 60 French (37 pro) • 42 German (24 pro) • 42 LA Spanish (13 pro) • 20 Japanese (6 pro) • 28 duplicates/invalid
  13. 13. Candidates Amateur, 58% Pro, 42% EU Spanish 36% Italian 26% French 12% German 8% LA Spanish 8% Japanse 4% Invalid 6%
  14. 14. Did it work? Workshops More than 180 attendees • London 1: 40+ • Madrid: 40+ • Tokyo: 20+ • London 2: 10+ • Alicante: 10+ • Barcelona: 60+ • Milano : 10+ • 2,5h of published videos with 350+ views
  15. 15. They like it…
  16. 16. They like it…
  17. 17. And ask for more
  18. 18. But we can benefit too Spelling mistakes Winners 23% 77% More jurors One juror 53% 19% Italian Pro Amateur
  19. 19. Adaptation: “Democria” 100.00% 100.00% 86.00% 83.00% 75.00% 10.00%7.00% 7.00% 14.00% 75.00% 7.00% 10.00% 11.00% 15.00% Italian EU Spanish LA Spanish German French Japanese Democria Tweaked (Demócria, Demokria, デモクライア, デモクライア...) Replaced
  20. 20. Adaptation: “Mumpit Mush” 50.00% 61.00% 5.00% 52.00% 40.00% 35.00%33.00% 5.00% 60.00% 4.00% 3.00% 5.00% 17.00% 34.00% 35.00% 44.00% 57.00% 60.00% German Italian Japanese LA Spanish French EU Spanish Mumpit Mush Tweaked (Mumpitz-Maus, Mi amigo Mumpy, マムピットマッシュ) Replaced
  21. 21. 511 times thank you
  22. 22. Question Time Slides, videos and links: www.localization.it • Alain Dellepiane: alain@gloc.it • Ryoichi Hasegawa: CXE03617@nifty.com

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