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LocJAM London 2014 game localization workshop with Curri Barceló and Jennifer Vela-Valido
All your base are belong to us!
Jennifer Vela Valido
jvela@jennifervela.com
@ligeis
Curri Barceló
curri@localiseme.net
@currixan
LEVEL 1: Once upon a time…
LEVEL 2: Localise me!
LEVEL 3: All your base are belong to us
LEVEL 4: I bet you can do better
BONUS TRACK
LEVEL 1: Once upon a timeLEVEL 1: Once upon a time……
Video game
industry:
a brief story
MAIN CHARACTERS
6060’’ss
AtariAtari
19721972
19721972
MagnavoxMagnavox 1st console1st console
Magnavox OdysseyMagnavox Odyssey
19771977
AtariAtari Atari 2600Atari 2600
19781978
TaitoTaito LicensedLicensed Space InvadersSpace Invaders
for Atari 6000for Atari 6000
19781978
8080’’ss
Commodore 64Commodore 64
ZX SpectrumZX Spectrum
19831983 Nintendo Entertainment SystemNintendo Entertainment System
(Famicom/Nes)(Famicom/Nes)
3rd3rd--party licensingparty licensing
Nintendo Game & WatchNintendo Game & Watch
19851985
Commodore AmigaCommodore Amiga
Sega Master SystemSega Master System
19851985
Atari LynxAtari Lynx
Sega Mega DriveSega Mega Drive
Nintendo Game BoyNintendo Game Boy
End of the 80End of the 80’’ss
Super NESSuper NES
Game GearGame Gear
SNK NeoSNK Neo--GeoGeo
Sega MegaSega Mega--CDCD
9090’’ss
Atari JaguarAtari Jaguar9090’’ss
Sony PlayStationSony PlayStation
Nintendo 64Nintendo 64Sega SaturnSega Saturn
0000’’ss
Nokia NNokia N--GageGage
PCPC MMORPGMMORPG
20002000--20032003
Sony PlayStation 2Sony PlayStation 2
Microsoft XboxMicrosoft Xbox
NintendoNintendo
Game CubeGame Cube
20042004--20062006 Nintendo DSNintendo DS
Sony PlayStation PortableSony PlayStation Portable
Microsoft Xbox 360Microsoft Xbox 360
Sony PlayStation 3Sony PlayStation 3
20062006--20102010
Nintendo Wii + Canal Tienda WiiNintendo Wii + Canal Tienda Wii
Sony PlayStation Move +Sony PlayStation Move +
mando de navegacimando de navegacióónn
Microsoft KinectMicrosoft Kinect
20122012
Sony PlayStation VitaSony PlayStation Vita
Nintendo Wii UNintendo Wii U
TODAYTODAY New ways of playingNew ways of playingSmartphonesSmartphones
+ Tablets+ Tablets
FacebookFacebook Social GamesSocial Games
New ways of playingNew ways of playing
WebsitesWebsites
TODAYTODAY
20132013
Sony PlayStation 4Sony PlayStation 4
Xbox ONEXbox ONE
OUYAOUYA
LocJAM London 2014 game localization workshop with Curri Barceló and Jennifer Vela-Valido
LEVEL 2: Localise me!LEVEL 2: Localise me!
“Creates more benefits than the
movie industry in the UK and US
markets alone, an industry that
brings people out from cinemas
and television and gets them to sit
with their controllers to play
during hours instead”
(Chatfield, Tom. 2009)
Videogame industryVIDEOGAME INDUSTRY
• 61 billion dollars (Forbes);
• 91 billion dollars by 2015 (Chandler,
Heather 2012);
• 30-50% comes from the international
market (Chandler, Heather 2012).
Videogame industryVIDEOGAME INDUSTRY
South-Eastern Asia
Eastern Europe
Latin America
Middle East
Potential New MarketsPotential New MarketsPOTENTIAL NEW MARKETS
“Localisation is the adaptation of a
product, application, or document
content to meet the language,
culture, and other requirements of a
specific target market”
(Flanders, Melanie 2006).
Message = Same effect as the original
WHAT IS LOCALISATION?
What do we need to take into account?
1. Internationalisation;
WHAT DO WE NEED TO TAKE INTO ACCOUNT?
Internationalisation
“Internationalisation is to create a project that can
be easily localised with a minimum amount of
work on the developer’s part” (Chandler, 2005(Chandler, 2005))
WHAT DO WE NEED TO TAKE INTO ACCOUNT?
InternationalisationWHAT DO WE NEED TO TAKE INTO ACCOUNT?
What do we need to take into account?
1. Internationalisation;
2. Knowledge of the source language and culture;
WHAT DO WE NEED TO TAKE INTO ACCOUNT?
What do we need to take into account?
1. Internationalisation;
2. Knowledge of the source language and culture;
3. Specific requirements of the market or culture;
WHAT DO WE NEED TO TAKE INTO ACCOUNT?
SPECIFIC REQUIREMENTS OF MARKET/CULTURE
What do we need to take into account?
1. Internationalisation;
2. Knowledge of the source language and culture;
3. Specific requirements of the market or culture;
4. Lack of context or poor knowledge of the in-game;
WHAT DO WE NEED TO TAKE INTO ACCOUNT?
Blind-folded translation - Dietz, F. (2006)
BAT
LACK OF CONTEXT OR
POOR KNOWLEDGE OF THE GAME
What do we need to take into account?
1. Internationalisation;
2. Knowledge of the source language and culture;
3. Specific requirements of the market or culture;
4. Lack of context or poor knowledge of the in-game;
5. Knowing the final user and what they want.
WHAT DO WE NEED TO TAKE INTO ACCOUNT?
Knowing the final user and
what they want
“A blackl lake // A whitel lake // In the
morningl”
Little King’s
Story
KNOWING THE FINAL USER OR
WHAT THEY WANT
Knowing the final user and
what they want
1994
Chiquito de la
Calzada
KNOWING THE FINAL USER OR
WHAT THEY WANT
LocJAM London 2014 game localization workshop with Curri Barceló and Jennifer Vela-Valido
LEVEL 3: All your base areLEVEL 3: All your base are
belong to usbelong to us……
LocJAM London 2014 game localization workshop with Curri Barceló and Jennifer Vela-Valido
Bubble Bobble + Pro Wrestling
Ghostbusters
Dragon Quest + Legend of Zelda
Metal Gear
Metal Gear
Double Dragon II
LocJAM London 2014 game localization workshop with Curri Barceló and Jennifer Vela-Valido
LEVEL 4: I bet you can do betterLEVEL 4: I bet you can do better
Challenges: Word play
Challenges: Target cultue
Challenges: Lack of context
Challenges: Lack of context
ORIGINAL:
%1$s: %2$s level %3$s to %4$s %5$s
TRANSLATION:
Challenges: Lack of context
ORIGINAL:
%1$s: %2$s level %3$s to %4$s %5$s
TRANSLATION:
WTF??
Challenges: Lack of context
ORIGINAL:
%1$s: %2$s level %3$s to %4$s %5$s
CONTEXT:
%1$s = Name of the object
%2$s and %5$s = HTML tags: «span».
%3$s %4$s = Max and min level to get
that object
TRANSLATION:
WTF??
Challenges: Variables
ORIGINAL 1: You have found a
%item%.
ORIGINAL 2: You have got %d star(s).
ORIGINAL 3: %s%s is located in theis located in the %s.%s.
ORIGINAL 4:ORIGINAL 4: %, you look so hot in that!%, you look so hot in that!
TRANSLATION 1:
TRANSLATION 2:
TRANSLATION 3:
TRANSLATION 4:
WTF??
Challenges: Character limitation
ORIGINAL 1: Take cover! (12 char)
ORIGINAL 2: OK (4 char)
ORIGINAL 3: Save all changes? (17 char)
TRANSLATION 1:
TRANSLATION 2:
TRANSLATION 3:
Challenges: Character limitation
Limit: 6 char.
LocJAM London 2014 game localization workshop with Curri Barceló and Jennifer Vela-Valido
BONUS TRACK: LOCJAMBONUS TRACK: LOCJAM
LocJAM London 2014 game localization workshop with Curri Barceló and Jennifer Vela-Valido
All your base are belong to us!
Jennifer Vela Valido
jvela@jennifervela.com
@ligeis
Curri Barceló
curri@localiseme.net
@currixan
LocJAM London 2014 game localization workshop with Curri Barceló and Jennifer Vela-Valido

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LocJAM London 2014 game localization workshop with Curri Barceló and Jennifer Vela-Valido