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The SEO project should always be measured on relevant KPIs, allocated to the most relevant person.
If your website is split amongst dozens of different highly competitive sections, then you may want to report on each section individually.
The important SEO KPIs are always:
Search Engine Visibility on non-brand keywords
Organic traffic on non-brand keywords
External inbound links
Additional KPIs may also be:
Page views, for websites monetised with ads
E-commerce conversion rate, for e-commerce sites
Goal conversion rates, for institutional websites
Other consumption metrics such as time on site or pages per visitor
Globsync Technology always believe in Numbers and Reports. In Globsync we calculate, research and evaluate every possibilities.