GlobEmails represents an online advertising services provider offering Email Marketing Services and other digital services to businesses, professionals, organizations and institutions that need to promote their business. GlobEmails also offers its customers the opportunity to join the Community, with all the advantages reserved to them, in order to simplify, improve and stimulate trade and new business opportunities.
VISION
GlobEmails Vision is the creation of a digital ecosystem in the field of online advertising, calledGlobEmails Community, for the benefit of:
- all businesses, so that they can contribute, develop and access, in a simple and direct way, to digital advertising services to promote their business;
- GlobEmails Partners, proposing their professional digital services to members of the Community.
MISSION
Thanks to the community, and the services provided through it, GlobEmails support enterprises:
- Simplifying and facilitating the communication between companies
- Improving and increasing their business
- Stimulating and developing new business opportunities
The Community allows members to take full advantage of GlobEmails services for successful Email Marketing Campaigns:
- GlobEmails B2B contact lists: quality, profiled on geographical basis with three category levels, immediately available.
- DEM (Direct Email Marketing): web application accessible anytime and everywhere, easy to use, full of features and constantly updated with the most advanced technologic and privacy standards.
Companies that operate in the world of online advertising and who have joined the Community, can become GlobEmails Partners in order to offer their services to GlobEmails customers.
5. MISSION
Simplify and favour the communication
among all the companies
in order to
increase commercial activities,
stimulate new entrepreneurial opportunities,
by offering
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6. INDEX
Vision
Direct & Email Marketing
GLOBEMAILS Services
The Community
B2B Contact Lists
DEM Web Application
Partnership
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7. DIRECT MARKETING
“Putting a price on direct marketing 2012”, by DMA
The study highlights the major contribution that direct marketing made to the UK economy in 2011.
£14.2 billion - 2011 expenditure on direct marketing
£15.2 billion - 2012 expenditure on direct marketing (7% - growth expected in 2012 )
Digital Channel - the majority of 2012 increased expenditure is allocated to digital channels.
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8. DIRECT MARKETING
“Putting a price on direct marketing 2012”, by DMA
The study highlights the major contribution that direct marketing made to the UK economy in 2011.
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9. DIRECT MARKETING
“Putting a price on direct marketing 2012”, by DMA
The study highlights the major contribution that direct marketing made to the UK economy in 2011.
23% (£700 billion )
UK sales generated by direct marketing in 2011 (out of a total of £3 trillion in 2011).
Sector-by-sector sales
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10. EMAIL MARKETING
“Email Marketing Census 2012”, by Econsultancy
70% - responding companies which rate email as 'excellent' or 'good' for return on investment.
“National email benchmarking report 2011”, by DMA
“National email benchmarking report 2011 once again provides tremendous insight into the
current trends of the UK’s email marketing landscape. This report highlights the massive
contribution the email channel is making to the bottom line in these difficult economic
conditions.
The decrease in marketing budgets overall has been to the advantage of email, arguably the
most accountable of all the channels and definitely the most efficient driver of revenue.
Email is once again proving its value as the marketing work horse. The efficiencies can clearly be
seen because email volumes have continued to grow with figures at the end of 2011 almost
twice what they were in the same period in 2010.
Since conversion rates from email are 60% higher than search, it is no surprise to observe that
brands are increasingly relying on email to drive traffic to their websites.”
Dela Quist, Chair of the DMA Email Marketing Council’s Email Benchmarking Hub
and Chief Executive at Alchemy Worx
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11. EMAIL MARKETING
“National Client Email Report 2012”, by DMA
The strategic value of email marketing increased in 2011, with over 90% of respondents rating
it as strategically important or very important to their business.
Email marketing accounted for 10% or less of the marketing budget in almost half of
businesses surveyed, but still claimed a slightly greater proportion of budgets than in 2010. 63%
expect to increase expenditure on email marketing in the future.
Email marketing is rated as by far the best marketing tactic for both ROI and for developing
enduring and profitable customer relationships.
This positive outlook pervades every aspect of the study and report. For example, marketers
expressed far fewer email marketing concerns than in previous years.
The share of revenue generated by email marketing exceeds its share of budget, even
ignoring the considerable indirect and long-term responses to campaigns.
Indeed, compared to previous years, email marketers are far more positive about social
media/networks as a complementary channel to email, particular its role in building
relationships.
Internal resources are the biggest barrier to success: most businesses have less than one staff
hour a day allocated to email marketing. Skills are not necessarily a major constraint, with 70%
of marketers at least familiar with the essentials of the marketing discipline.
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12. EMAIL MARKETING
Digital Marketing Trends 2012, by Nielsen
Internet: 95% of Italians are connected every day, 64% for more than
three and a half hours a day.
Email: every time people connect to Internet they read their emails.
Personalized content: 65% of those who perceive the email as spam
delete the message without even reading it.
The sender is important: nearly half of the users on the web do not
open emails that come from an unconvincing sender.
88% of emails sent to company mailbox is read: people like messages
concerning the professional field, as to emphasize (again) that readers
appreciate all the content they perceive as relevant.
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13. EMAIL MARKETING
Digital Marketing Trends 2012, by Nielsen
Email and social networks
Email is anything but old fashioned - Despite the boom of social
networks, the social network messaging can not replace the email as it
keeps characteristics including, first and foremost, privacy and security.
79% of respondents prefer to receive commercial offers via email
42% of users prefer to be contacted for the first time by a company
via email.
In the future it will be interesting to observe the development of
synergies between email and social networks. Even today, about a
third of users happen to subscribe to the newsletter via Facebook
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14. INDEX
Vision
Direct & Email Marketing
GLOBEMAILS Services
The Community
B2B Contact Lists
DEM Web Application
Partnership
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15. GLOBEMAILS
… for successful
Email Marketing Campaigns!
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16. GLOBEMAILS SERVICES
Free subscription
Code of Conduct
Benefits for members
B2B CONTACT LISTS Simplify and stimulate digital
communication
Quality
Detailed categories DIRECT EMAIL MARKETING
Localized
“Self-service”
Immediate download
Simple and powerful
Advanced features
Anytime and anywhere
High reputation
Excellent deliverability
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17. INDEX
Vision
Direct & Email Marketing
GLOBEMAILS Services
The Community
B2B Contact Lists
DEM Web Application
Partnership
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18. GLOBEMAILS COMMUNITY
Companies enrolled in the Community can take advantage of benefits in terms
of exclusivity of services and favourable economic conditions compared to
subjects outside the Community.
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19. GLOBEMAILS COMMUNITY
The spirit of the Community is to simplify and favour the
communication between companies in order to boost
businesses and encourage new entrepreneurial opportunities.
The contribution to the development of the Community
depends on:
company information made available for publishing B2B
contact lists,
willingness to receive commercial communications from
other members.
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20. GLOBEMAILS MEMBERSHIP
The more the company contributes to the development of the Community,
the more prestigious the membership class accessed,
the more the benefits for all Community members
GOLD
SILVER
BRONZE
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21. INDEX
Vision
Direct & Email Marketing
GLOBEMAILS Services
The Community
B2B Contact Lists
DEM Web Application
Partnership
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22. B2B CONTACT LISTS
The information contained in GlobEmails B2B contact lists is
related to small/medium and large businesses, professionals,
associations, organizations and institutions which are grouped into
detailed categories.
GlobEmails philosophy is to help clients find their correct market
segment avoiding sending messages to businesses not
interested. For this purpose we deem extremely important to allow
our customers to build specific lists that can be effectively used to
send relevant messages to interested recipients.
GlobEmails lists can be used both as a starting point and to
increase any existing list, carefully choosing a relevant target.
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23. MARKETS AVAILABLE
Latvia ~ 40K Emails
Austria ~ 110K Emails
Switzerland ~ 180K Emails
Italy ~ 400K Emails
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Other markets available soon
24. B2B CONTACT LISTS SPECIFICATIONS
Basic content
category, company name, mail address, email, phone, web
site, fax
Categories
Three (3) category levels for specific B2B contact lists which
allow a correct identification of the targeted market.
Immediate download
Customers can easily and immediately download the desired
list selecting the geographical location and the target
category.
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25. PRICING
The price per contact
decreases as the number of contacts increases
is significantly lower for members of the Community
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26. BENEFITS FOR THE COMMUNITY
B2B contact list price
€ 1.200
€ 1.000
€ 800
€ 600
€ 400
€ 200
€0
0 500 1.000 1.500 2.000 2.500 3.000 3.500 4.000
Number of contacts
Reduced price up to 70% for
Community members
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27. OTHER COMMUNITY BENEFITS
Members can use B2B contact lists indefinitely (as long as
they remain member of the Community), while non members
can only purchase annual use licenses.
Obtain information about contacts who gave their consent to
receive commercial communications from the Community,
thus reducing the time for email marketing campaign.
Possibility to acquire more detailed information on
companies such as sales, capital, number of employee,
contact information of people responsible and role
associated, information on markets and products, …
and much more.
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28. INDEX
Vision
Direct & Email Marketing
GLOBEMAILS Services
The Community
B2B Contact Lists
DEM Web Application
Partnership
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29. GLOBEMAILS DEM WEB APPLICATION
The Direct Email Marketing for ALL businesses
Customer will have access to a full set of features to manage their lists,
create newsletters, send emails to their contacts, receive detailed reports on
the campaigns carried out, analyze campaign results and evaluate the ROI
(Return On Investment) in email marketing activities.
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30. Web DEM Application Benefits
High deliverability rate: delivering emails to recipients has become an extremely
difficult task and only specialized companies, such as Globe Resolutions, that enjoy a
good reputation and have established tight contacts with major service providers can
guarantee high delivery performance.
Get rid of the technical constraints which will be completely managed by Globe
Resolutions
Clients can focus exclusively on marketing activities.
No impact on Client infrastructure and no need to install any special SW on
Customer PC.
Relatively low prices: clients do not need to purchase any application (the use of
which, as explained above, does not guarantee good results of the campaigns), any SW
upgrade to subsequent future versions, any hardware and/or bandwidth necessary to
send emails.
Avoid the recruitment, training and payment of staff to administer complex
systems, security and relationships with ISPs.
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31. Web DEM Application Benefits
Other advantages:
the ability to access the application at any place,
the automatic management of bounces,
the availability of detailed statistics/reports of campaigns,
the adherence to new technological standards,
the availability of a platform constantly updated to ensure high
deliverability rates,
the adherence to regulations subject to change.
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32. FUNCTIONALITIES
No HTML knowledge
User fiendly web Interface
Simple lists management
Powerful engine for content creation
Detailed statistics and complete reporting
High reputation and excellent deliverability
Automatic management of bounces
Google Analytics Integration
Personalization
Auto Responders
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33. OFFERING
Maximum number of emails that can
be sent every month.
Credits to be used within a year.
Monthly Plan: a new plan can be acquired at
the end of the month if needed. 1 credit = 1 email to be sent to 1 recipient
Annual plan: paid in advance for the whole
year but at a reduced price (-20%).
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34. PRICING
The cost per email decreases as the capacity acquired increases.
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35. PRICE ADVANTAGE FOR THE COMMUNITY
€ 250 Monthly Plans
€ 200
€/month
€ 150
€ 100
€ 50
Price reduced up to 70%
€0
0 2.000 4.000 6.000 8.000 10.000 12.000 14.000 16.000 18.000 20.000
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Emails/month
Price reduced up to 70%
36. BENEFITS FOR THE COMMUNITY
Free account
Community members can have a free access
and use all the functionalities.
In case more capacity is needed they can purchase a specific plan at any time.
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37. INDEX
Vision
Direct & Email Marketing
GLOBEMAILS Services
The Community
B2B Contact Lists
DEM Web Application
Partnership
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38. PARTNERSHIP
Globe Resolutions offers partnership agreements in order to
encourage further development of the Community, bringing
benefits to its members and all participants to this project.
Web agencies and other players working in the digital
communication industry whose customers need to use the
services offered by Globe Resolutions, are excellent candidates
for the development of beneficial partnerships.
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