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Free or Low-Cost Google Marketing Tools


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Take advantage of several free or low-cost web-based marketing tools

Published in: Marketing, Business, Technology
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Free or Low-Cost Google Marketing Tools

  1. 1. Google Marketing ToolsGoogle Marketing Tools byby Varju LucenoVarju Luceno “Try not to become a man of success, but rather try to become a man of value.” -Albert Einstein
  2. 2. • It takes just 10 minutes to set up a blog on • company blog can become a powerful marketing tool for any small business • It can be used as a website or a platform • Google keeps adding new features • embedding a YouTube video to your blog is a breeze 2 2 “Any sufficiently advanced technology is indistinguishable from magic.” -Arthur C. Clarke
  3. 3. • You don’t need to keep guessing how visitors arrive at your website, how much time they spend on it, and whether they ever come back. • Add Google Analytics to your website code to keep an eye on your web traffic. • Discover whether the majority of your web traffic comes from search engines or referring sites. • Find out which keywords are being used to get to your site. 3 3 “Statistics are like bikinis. What they reveal is suggestive, but what they conceal is vital. ” -Aaron Levenstein
  4. 4. • Would you like to keep an eye on your competitors or specific small business topics you would like to write about? • Set up Google Alerts, indicate which topic, person or company you would like to be alerted about and how often. • Alerts will come straight to your Inbox. 4 4 “The larger the island of knowledge, the longer the shoreline of wonder.” -Ralph W. Sockman
  5. 5. • Can’t get enough of social networking? • Google Groups enable users to start their own email discussion groups as well as message boards. • Browse archives and gain new knowledge or find a group that matches your interests. 5 5 “The Internet is becoming the town square for the global village of tomorrow.” -Bill Gates
  6. 6. • Keep your marketing projects on track with Google Calendar for your business. • You can publish your Google Calendar on your website or share it with your associates, family and customers. • Planning events? Keep track of RSVPs with the easy web-based interface. • Use Google Forms to create sign up forms and surveys. 6 6 “ Time is the wisest counsellor of all.” -Pericles
  7. 7. • To help your customers and prospects find you, create a profile for your small business on Google Maps. • Your business listing requires verification, therefore it will take a couple of weeks for your listing to appear. • You can embed a Google Map with your company location to your website or blog. • Set up your Google My Business Page 7 7 “If you don't know where you are going, you will probably end up somewhere else.” -Lawrence J. Peter
  8. 8. • Teach a class or provide information about your products and services immediately by utilizing Google Hangouts, a Google approach to instant communications. • You can chat with all of your Gmail contacts in real time. 8 8 “Always be shorter than anybody dared to hope.” -Lord Reading
  9. 9. • Start your own online marketing campaign by signing up for Google AdWords. • Campaigns can be turned on and off any time you desire. 9 9 “Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does.” - S. Henderson Britt
  10. 10. • Google AdSense will create/match ads to your site's content. • You will earn money when your site visitors click on them. • You must have a launched website with acceptable content and valid URL as well as a valid payee name and mailing address to apply. • A GMail (Google) account is required for all web-based products described in this presentation. 10 10 “Follow your passion, and success will follow you.” - Arthur Buddhold