The web of where: How location is being woven into the web
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The presentation from my keynote at the SpotOn locative media conference, organised by Finnish public broadcaster YLE at Aalto University in Helsinki. I talked about why delivering relevant content is a key to success in today's crowded media environment and how location can be one way to deliver relevant content to audiences.
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The web of where: How location is being woven into the web
- 1. The web of where How location is being woven into the web
- 2. Are you suffering from IOS? Source: Xerox and YouTube
- 3. Are you suffering from IOS? Source: Xerox and YouTube
- 4. Eric Schmidt of Google “Between the birth of the world and 2003, there were five exabytes of information created. We [now] create five exabytes every two days. See why it’s so painful to operate in information markets?” from interview at Atmosphere 2010 conference Photo by Charles Haynes, Some Rights Reserved
- 5. How much is exabyte? An exabyte is 1 million terabytes The entire printed collection of the US Library of Congress is 10 terabytes An exabyte is 100,000 Libraries of Congress Photo by msmariamad, Some Rights Reserved
- 6. Media: From scarcity to abundance Eric Schmidt at the Guardian Activate 2010 conference
- 7. Twitter: Billions of tweets Source: Twitter by the Numbers, Raffi Krikorian
- 8. Twitter: Billions of tweets 150m registered users Source: Twitter by the Numbers, Raffi Krikorian
- 9. Twitter: Billions of tweets 150m registered users 90 million Tweets per day Source: Twitter by the Numbers, Raffi Krikorian
- 10. Twitter: Billions of tweets 150m registered users 90 million Tweets per day On average, about 800 tweets a second now Source: Twitter by the Numbers, Raffi Krikorian
- 11. Twitter: Billions of tweets 150m registered users 90 million Tweets per day On average, about 800 tweets a second now Record 3283 tweets per second set during Japan v Denmark World Cup Match Source: Twitter by the Numbers, Raffi Krikorian
- 12. Twitter World Cup Source: Twitter by the Numbers, Raffi Krikorian
- 13. Facebook: The phenomenon Source: Website-Monitoring.com from March 2010
- 14. Facebook: The phenomenon 3.5 million events created each month Source: Website-Monitoring.com from March 2010
- 15. Facebook: The phenomenon 3.5 million events created each month 60 million status updates a day Source: Website-Monitoring.com from March 2010
- 16. Facebook: The phenomenon 3.5 million events created each month 60 million status updates a day 3 billion photos uploaded each month Source: Website-Monitoring.com from March 2010
- 17. Facebook: The phenomenon 3.5 million events created each month 60 million status updates a day 3 billion photos uploaded each month 5 billion pieces of content shared each week Source: Website-Monitoring.com from March 2010
- 18. (Information Overload)n Source: The Hamster Wheel, Columbia Journalism Review
- 19. (Information Overload)n A decade ago, The Wall Street Journal wrote 22,000 articles. This year, it has created 21,000 articles in the first six months. Source: The Hamster Wheel, Columbia Journalism Review
- 20. (Information Overload)n A decade ago, The Wall Street Journal wrote 22,000 articles. This year, it has created 21,000 articles in the first six months. In the US, while news staffs have decreased by 25%, 75% of editors say their papers produce the same or more content. Source: The Hamster Wheel, Columbia Journalism Review
- 21. (Information Overload)n A decade ago, The Wall Street Journal wrote 22,000 articles. This year, it has created 21,000 articles in the first six months. In the US, while news staffs have decreased by 25%, 75% of editors say their papers produce the same or more content. Demand Media, 7000 freelancers, 4500 pieces of content a day Source: The Hamster Wheel, Columbia Journalism Review
- 22. More content ≠ more revenue Huffington Post had 24.3m users, and it expected to earn $30m this year. Source: Newsweek In comparison, it’s estimated New York Times’ digital revenue alone is $150m Source: BusinessInsider During recession, online ad rates plummeted due to oversupply of content Source: PaidContent
- 23. Source: Newstand by Laura Bittner
- 24. Source: Exhaustion by Jessica M. Cross
- 25. Readers shutting off The subjects were overloaded with facts and updates and were having trouble moving more deeply into the background and resolution of news stories. Associated Press study
- 26. From mass to relevance The evolution from numbers to relevance by Mahendra Palsule
- 28. Crowd-filtering
- 29. Crowds of friends as a filter
- 30. The social web as filter
- 31. Real-time and real-space Source: Google
- 32. Where am I?
- 33. What’s near me?
- 34. I am here.
- 35. I am here.
- 36. I am here.
- 37. I am here.
- 38. I am here.
- 39. Waze: Crowdsourced traffic reportig
- 40. Real Estate
- 41. Tourism
- 42. Augmented reality Source: YouTube
- 43. Augmented reality Source: YouTube
- 44. Marketing in real-space Source: Mobile Marketer and The Hyperfactory
- 45. Marketing in real-space Source: Mobile Marketer and The Hyperfactory
- 46. Augmented reality games Source: YouTube from research of Dr Adrian David Cheok
- 47. Foursquare and the New Loyalty Source: Mobile Entertainment News
- 49. Shopkick: In-store location
- 50. Political, not just commercial, loyalty
- 51. Education
- 52. Distributed Sensing: Quake Catcher Network
- 53. via: Geek and Poke
- 55. Poor privacy models Foursquare treats all contacts alike
- 56. Poor privacy models Foursquare treats all contacts alike Latitude has a better model - allows you to set precision of location you want to reveal based on contact
- 57. Poor privacy models Foursquare treats all contacts alike Latitude has a better model - allows you to set precision of location you want to reveal based on contact Lack of transparency about what is being done with personal data
- 58. Checking-in is still emergent behaviour source: Forrester and ReadWriteWeb
- 59. Checking-in is still emergent behaviour Research July 2010, 84% of US users unaware of location-based apps source: Forrester and ReadWriteWeb
- 60. Checking-in is still emergent behaviour Research July 2010, 84% of US users unaware of location-based apps Only 4% of US online adults use these apps source: Forrester and ReadWriteWeb
- 61. Checking-in is still emergent behaviour Research July 2010, 84% of US users unaware of location-based apps Only 4% of US online adults use these apps Only 1% use them on weekly basis source: Forrester and ReadWriteWeb
- 62. Checking-in is still emergent behaviour Research July 2010, 84% of US users unaware of location-based apps Only 4% of US online adults use these apps Only 1% use them on weekly basis 80% male and 70% are aged 19-35 source: Forrester and ReadWriteWeb
- 63. Source: glove and iPhone 2 by Gesa Henselmans
- 64. Location as a platform
- 65. W3C Geolocation API API is agnostic to technology determining the location, so GPS, IP geolocation or Wifi, Bluetooth and RFID MAC location Major browser support, Safari, Chrome, Firefox, Opera and IE9
- 66. Journalism Source: Google Earth and Maps blog
- 67. Audiboo and the G20 protests Source: Guardian G20 protest coverage and Audioboo
- 68. Audiboo and the G20 protests Source: Guardian G20 protest coverage and Audioboo
- 69. Tracking a postal strike Source: Guardian: Satellite tracking the postal strike
- 70. Social media beyond the screen
- 71. Social media beyond the screen 4000 miles
- 72. Social media beyond the screen 4000 miles 2060 photos
- 73. Social media beyond the screen 4000 miles 2060 photos 1600 Twitter upates
- 74. Social media beyond the screen 4000 miles 2060 photos 1600 Twitter upates 50 blog posts
- 75. Social media beyond the screen 4000 miles 2060 photos 1600 Twitter upates 50 blog posts 4 blogger meetups
- 76. Social media beyond the screen 4000 miles 2060 photos 1600 Twitter upates 50 blog posts 4 blogger meetups 2 podcasts
- 78. Reality check
- 79. Reality check I was the only journalist who geo-tagged content.
- 80. Reality check I was the only journalist who geo-tagged content. How to fit into workflow?
- 81. Reality check I was the only journalist who geo-tagged content. How to fit into workflow? Commercial content management systems often don’t allow for geo-location
- 82. News happening near you now
- 84. Everyblock
- 85. FixMyStreet
- 86. Where I live, work and play
- 90. Mobile phone crowdsourcing Source: OilReporter.org and Crisis Commons
- 93. Ushahidi: Check-ins to make a difference
- 94. What’s stopping you? How many psychiatrists does it take to change a light bulb? Photo: an idea (the light bulb) by Alosh Bennet
- 95. One...but the light bulb has to want to change Photo massive change by 416style
- 96. Kevin Anderson Twitter: kevglobal kevin@charman-anderson.com http://charman-anderson.com