Practical Advice for Making Social Media Work for Your Business<br />Sarah Mitchell, MACS<br />
Introduction<br />Social Media is also called: <br />Social Marketing<br />Social Networking<br />Web 2.0<br />Hype and Co...
Market Drivers – Word of Mouth<br />July 2009 PQMedia study:<br />Word of Mouth (WoM) spending expected to grow 10.2% duri...
What Social Media Won’t Do<br />It won’t close deals<br />It won’t generate a customer base if your products or service ar...
What Social Media Can Do<br />Promote your brand<br />Establish your Authority<br />Generate Leads<br />
Two Things to Remember<br />It’s “social” meaning your activities have to be centred on building relationships<br />You ar...
The Tools for Business<br />
Usage of Tools for Business<br />
Interesting Facts<br />People aged 30 to 39 years are most likely to use social media for business. (Stelzner)<br />More w...
Establish Authority<br />LinkedIn is a professional networking site <br />Complete online curriculum vitae<br />Find and c...
Lead Generation<br />Twitter is a global instant messaging tool<br />Micro-blogging<br />Send messages to drive traffic to...
Promote Your Brand<br />Blogging is an online dialogue you have with your customers and prospects<br />Allows you to posit...
Promote Your Brand<br />Facebook allows you to create a business page and find companies you like<br />Most useful for B2C...
Before you Start<br />Pick a descriptive user id – globalcopywrite<br />Use a picture<br />Use your real name<br />Be tran...
Building Networks<br />It’s Professional<br />Not Personal<br />
Leave your Prints!<br />The best way to improve you SEO rankings is to leave comments on articles or blogs. Join in the di...
Get Started!<br />Select a User ID<br />Create a profile on LinkedIn and start sending invitations<br />Open an account on...
Sarah Mitchell<br />Copywriter/Consultant<br />office: (08)9336-2439<br />mobile: 0410 024 405<br />website: www.globalcop...
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Practical advice for making social media work for your business acs

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Presentation prepared for the Australian Computer Society Women's Networking event. The talk is designed to provide practical information for people that want to use social media tools in their business life but may not know where to start.

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  • Hey Blogmaster939,

    This presentation was developed to support a white paper I wrote titled, Practical Advice for Making Social Media Work For Your Business. Anyone in my audiences is offered this paper, free of charge, by shooting me an email at sarah@globalcopywriting.com. The offer stands for SlideShare viewers, as well.

    I think you're on a slippery slope here with you're 'helpful' comment. It feels a whole lot like spam to me.

    Sincerely,
    Sarah Mitchell
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  • As an IT consultant I am fully aware that IT management is struggling with whether social media is productive or obstructive for companies and their employees. Software is being developed and policy and restrictions are being decided everyday by IT managers. The security of the networks of various organizations are at stake but the potential for innovation using social media is a large enough incentive for the discussion of how to properly utilize the medium continues. Palo Alto networks came up with a whitepaper, http://bit.ly/d2NZRp, which will explore the issues surrounding social media in the workplace. It is important to not only understand the immediate benefits of doing business how one lives, but the threat it presents to an organization’s greater ROI and productivity when it comes to the server’s safety and security. If your IT Department wants to block social media apps on the company network…http://bit.ly/d2NZRp and http://bit.ly/cR80Al
       Reply 
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Practical advice for making social media work for your business acs

  1. 1. Practical Advice for Making Social Media Work for Your Business<br />Sarah Mitchell, MACS<br />
  2. 2. Introduction<br />Social Media is also called: <br />Social Marketing<br />Social Networking<br />Web 2.0<br />Hype and Confusion<br />Goal for Today:<br />Provide an approach that business people can take to incorporate Social Media into their professional lives. <br />
  3. 3. Market Drivers – Word of Mouth<br />July 2009 PQMedia study:<br />Word of Mouth (WoM) spending expected to grow 10.2% during worst economic recession in 70 years.<br />$1.54 billion spent on WoM marketing in 2008<br />May 2010 Custom Content Council Survey <br />U.S. spends record $47.2 billion in 2009 on branded content (including blog posts, and video to digital zines and e-newsletters) equating to 1/3 of all marketing budgets<br />Bridge Ratings Survey <br />“Strangers with Experience” trumps:<br />Teachers<br />Newspaper/Magazines<br />TV News Reports<br />Traditional Advertising<br />
  4. 4. What Social Media Won’t Do<br />It won’t close deals<br />It won’t generate a customer base if your products or service are lacking<br />Probably won’t replace your current marketing strategy. <br />
  5. 5. What Social Media Can Do<br />Promote your brand<br />Establish your Authority<br />Generate Leads<br />
  6. 6. Two Things to Remember<br />It’s “social” meaning your activities have to be centred on building relationships<br />You are representing your brand (or your company brand). At all times you must maintain a professional tone and attitude.<br />
  7. 7. The Tools for Business<br />
  8. 8. Usage of Tools for Business<br />
  9. 9.
  10. 10. Interesting Facts<br />People aged 30 to 39 years are most likely to use social media for business. (Stelzner)<br />More women, than men, engage in social media activities. (55% vs. 45%) <br />People love to look at pictures. 70% of all actions are related to photos or video. (HBS)<br />Women say more. Men reference links. (HBS)<br />
  11. 11. Establish Authority<br />LinkedIn is a professional networking site <br />Complete online curriculum vitae<br />Find and connect with business colleagues<br />List your company<br />Special interest groups<br />Polls<br />Q&A<br />65 million members in over 200 countries<br />
  12. 12. Lead Generation<br />Twitter is a global instant messaging tool<br />Micro-blogging<br />Send messages to drive traffic to your website<br />Networks consists of “followers” and is very fluid<br />600 million search queries every day<br />Twitter has 105,779,710 registered users<br />800,000 Twitterers in Australia – June 2009<br />
  13. 13. Promote Your Brand<br />Blogging is an online dialogue you have with your customers and prospects<br />Allows you to position your company against competitors<br />Excellent way to improve SEO<br />Customers can leave their own comments and opinions<br />
  14. 14. Promote Your Brand<br />Facebook allows you to create a business page and find companies you like<br />Most useful for B2C companies<br />Post photos, documents or run advertising<br />Privacy issues<br />70% of user are outside the USA<br />More than 200 million users log on to Facebook every day<br />
  15. 15. Before you Start<br />Pick a descriptive user id – globalcopywrite<br />Use a picture<br />Use your real name<br />Be transparent<br />Be generous with information<br />
  16. 16. Building Networks<br />It’s Professional<br />Not Personal<br />
  17. 17. Leave your Prints!<br />The best way to improve you SEO rankings is to leave comments on articles or blogs. Join in the dialogue and do it often.<br />
  18. 18. Get Started!<br />Select a User ID<br />Create a profile on LinkedIn and start sending invitations<br />Open an account on Twitter and send your first Tweet<br />Start making a list of blog topics<br />Post your business on Facebook and LinkedIn<br />
  19. 19. Sarah Mitchell<br />Copywriter/Consultant<br />office: (08)9336-2439<br />mobile: 0410 024 405<br />website: www.globalcopywriting.com<br />Twitter: twitter.com/globalcopywrite<br />LinkedIn: www.linkedin.com/in/sarahcmitchell<br />Join the Global Copywriting Facebook Page<br />

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