Practical advice for making social media work for your business


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Presentation made to the SAbona networking group in Perth, Western Australia on the topic of using social media in your business.

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Practical advice for making social media work for your business

  1. 1. Practical Advice for Making Social Media Work for Your Business<br />Sarah Mitchell<br />
  2. 2. Introduction<br />Social Media is also called: <br />Social Marketing<br />Social Networking<br />Web 2.0<br />Hype and Confusion<br />Goal for Today:<br />Provide an approach that business people can take to incorporate Social Media into their professional lives. <br />
  3. 3. Market Drivers – Word of Mouth<br />July 2009 PQMedia study:<br />Word of Mouth (WoM) spending expected to grow 10.2% during worst economic recession in 70 years.<br />$1.54 billion spent on WoM marketing in 2008<br />May 2010 Custom Content Council Survey <br />U.S. spends record $47.2 billion in 2009 on branded content (including blog posts, and video to digital zines and e-newsletters) equating to 1/3 of all marketing budgets<br />Bridge Ratings Survey <br />“Strangers with Experience” trumps:<br />Teachers<br />Newspaper/Magazines<br />TV News Reports<br />Traditional Advertising<br />
  4. 4. What Social Media Won’t Do<br />It won’t close deals<br />It won’t generate a customer base if your products or service are lacking<br />Probably won’t replace your current marketing strategy. <br />
  5. 5. What Social Media Can Do<br />Promote your brand<br />Establish your Authority<br />Generate Leads<br />
  6. 6. Two Things to Remember<br />It’s “social” meaning your activities have to be centred on building relationships<br />You are representing your brand (or your company brand). At all times you must maintain a professional tone and attitude.<br />
  7. 7. The Tools for Business<br />
  8. 8. Usage of Tools for Business<br />
  9. 9.
  10. 10. Interesting Facts<br />People aged 30 to 39 years are most likely to use social media for business. (Stelzner)<br />More women, than men, engage in social media activities. (55% vs. 45%) <br />People love to look at pictures. 70% of all actions are related to photos or video. (HBS)<br />Women say more. Men reference links. (HBS)<br />
  11. 11. Establish Authority<br />LinkedIn is a professional networking site <br />Complete online curriculum vitae<br />Find and connect with business colleagues<br />List your company<br />Special interest groups<br />Polls<br />Q&A<br />70 million members in over 200 countries<br />
  12. 12. Lead Generation<br />Twitter is a global instant messaging tool<br />Micro-blogging<br />Send messages to drive traffic to your website<br />Networks consists of “followers” and is very fluid<br />600 million search queries every day<br />Twitter has 105,779,710 registered users<br />800,000 Twitterers in Australia – June 2009<br />
  13. 13. Promote Your Brand<br />Blogging is an online dialogue you have with your customers and prospects<br />Allows you to position your company against competitors<br />Excellent way to improve SEO<br />Customers can leave their own comments and opinions<br />
  14. 14. Promote Your Brand<br />Facebook allows you to create a business page and find companies you like<br />Most useful for B2C companies<br />Post photos, documents or run advertising<br />Privacy issues<br />70% of user are outside the USA<br />More than 200million users log on to Facebook every day<br />
  15. 15. Before you Start<br />Pick a descriptive user id – globalcopywrite<br />Use a picture<br />Use your real name<br />Be transparent<br />Be generous with information<br />
  16. 16. Building Networks<br />It’s Professional<br />Not Personal<br />
  17. 17. Leave your Prints!<br />The best way to improve you SEO rankings is to leave comments on articles or blogs. Join in the dialogue and do it often.<br />
  18. 18. Get Started!<br />Select a User ID<br />Upload you photo to Gravatar<br />Create a profile on LinkedIn and start sending invitations<br />Open an account on Twitter and send your first Tweet<br />Start making a list of blog topics<br />Post your business on Facebook and LinkedIn<br />
  19. 19. Sarah Mitchell<br />Copywriter/Consultant<br />office: (08)9336-2439<br />mobile: 0410 024 405<br />website:<br />Twitter:<br />LinkedIn:<br />Join the Global Copywriting Facebook Page<br />