Why bother with storytelling? If you want to maximise your opportunities for earned media, approaching your content with a media mindset is a good place to start. Brands using storytelling techniques and operating as a brand newsroom have the ability to influence a wider audience and have their content published in a variety of traditional media channels.
James Lush and Sarah Mitchell draw on their journalism and media experience to deliver advice on what brands can do to tell better stories. In addition, content marketers attending this talk come away with ways to identify whether their news is newsworthy and the elements every story needs to gain the attention of journalists, editors and publishers. If you’re creating content and trying to build an audience, this presentation offers practical advice and great examples any company can use to improve their content marketing.
Originally presented at Content Marketing World Sydney 2015 on 18 March 2015.