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How to Find and Tell Stories to Maximise Your Business Opportunities

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Why bother with storytelling? If you want to maximise your opportunities for earned media, approaching your content with a media mindset is a good place to start. Brands using storytelling techniques and operating as a brand newsroom have the ability to influence a wider audience and have their content published in a variety of traditional media channels.

James Lush and Sarah Mitchell draw on their journalism and media experience to deliver advice on what brands can do to tell better stories. In addition, content marketers attending this talk come away with ways to identify whether their news is newsworthy and the elements every story needs to gain the attention of journalists, editors and publishers. If you’re creating content and trying to build an audience, this presentation offers practical advice and great examples any company can use to improve their content marketing.

Originally presented at Content Marketing World Sydney 2015 on 18 March 2015.

Published in: Marketing
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How to Find and Tell Stories to Maximise Your Business Opportunities

  1. JAMES LUSH - SARAH MITCHELL Lush Digital Media - @| ushjames - @globalcopywrlte . ~’~’—'”’A digital media
  2. Alli‘? - - . _ A THE GRAIQD I5 NELJ AND Iriffiouéb, rlow mm 502 Mofié arms THAN T'rl£ L€ADIide BRA‘-Ila. corafiu’-2668 LII/ £0 HAPPILY El/ £K AFl€K. THE END. bY TOM FISLLII’- Alli TGONI 31’ (OM
  3. "PEOPLE DON'T BUY WHAT YOU DO, THEY BUY HOW YOU MAKE THEM FEEL. ” - BERNADETTE JIWA THE STORY OF TELLING
  4. BRAND NEWSROOM Why bother with storytelling? T
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  6. ’ What does a GOOD STORY look like in a brand setting?
  7. https: /Iwww. youtube. com/ watch? v=zhtCTI5WNis
  8. “The Mystic Code Mystery” (or, “You go! I Gift Voucher Yayl”) Once upon a time there was a but little boss Not just any hot lIll(' boss. but one on a mission. this hot little boss was seartriing lor a lost (ode that would unlock all of their shiny, nylon dreams and reveal to them a treasure bnyond imagining The not Ilitle boss sperii manins. year: even, 54-nichlrigtni this code bui lo no an-iniil It soon became (le.1- io me hot little boss that they just couldn't do it alone. lhe but little boss holed no II’! a Barbados motel. where wear Search In: the ( ode had led lliern, and cried iriio their coll: -e in: days. am the ho! lmle boss had forgotten one thing. .. they were no! alone: No: The hot Iiiile n-osswas LOVEDIAM1 one at the rad peeps who loved this not litrie boss had a very special gilt for them one balmy murmng in Barbados. the her Iiiilr boss awoke in find a riolr il[)Dl"d unrli-r irieii maininy_ roller. ‘im- note read. Dear I uurrn Prui, -qri ljusi gar nllrhe phone mm Black Mill and have in buya 00/! or men iighrx HAVE ID. ’l3ur rm riaireallya I. -grits girl so you go: to have them instead '9) Hound that codryou were Ioalrinq for /77 a 2000 yml old can‘ 00/flllrlg I riapprnodlo wlm
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  16. ASK YOURSELF SO WHAT?
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  22. WEST AUSTRALIAN BALLET Heat of a Dancer - Discipline e
  23. http: //youtu. be/ QfDFVJ7eSuk
  24. "AFTER HIGH SCHOOL, IWAS TOLD I WOULD NEVER BE A PROFESSIONAL DANCER. " - MATTHEW LEHMANN, PRINCIPAL DANCER WITH WEST AUSTRALIAN BALLET.
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  26. BRAND NEWSROOM Why brands have to be responsible for their own stories
  27. "THE MEDIA IS NOT LOOKING TO SELL YOUR «E15332 PRODUCT on SERVICE. THEY ARE LOOKING FOR THE STORY. " - NIC HAYES, MEDIA STABLE
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  30. STORYTELLING WITH A MEDIA MINDSET How to get earned media. e
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  32. -‘
  33. ’ GET TO KNOW the journalists covering your patch
  34. HIRE A MANAGING EDITOR
  35. _ . —o' . ‘‘E),
  36. BRAND NEWSROOM Why it makes sense to hire your own editors
  37. _ _ an V i MARKETING WORKS FOR THE BRAND
  38. :$*§ : "' 93 '55»
  39. COPY/ SUB EDITORS ARE YOUR QURLETY CONTROL V . __Z_: _ _ _n___, _e_ v
  40. BRAND STORYTELLING Maximising your Opportunities }
  41. ’ DOES YOUR NEWS pass the TRUTH test?
  42. - K. .. ,4- . §»: V _5;—-
  43. HIRE EDITORS
  44. '’IF YOU DON'T HAVE A STORY YOU ARE JUST ANOTHER COMMODITY. " - BERNADETTE JIWA
  45. IT'S YOUR STORY TO TELL; TELL IT WELL. " - ROBERT ROSE, THIS OLD MARKETING PODCAST
  46. $3 BRAND NEWSROOM ~

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