Consumer spending habits are changing. Word of mouth recommendations
are rapidly becoming the most influential factor in the way people choose to
spend their money. Individuals are conducting research on the internet and
relying on social media tools to help them make their purchasing decisions.
Traditional advertising and marketing campaigns are no longer as effective as
they once were.
Content marketing, communicating with your prospects without selling, is one
way to attract the informed consumer. The great news for small business is
deploying a content marketing strategy can be a low-cost option achieving
greater results. Even better, the framework for content marketing is probably
already in place in your organisation.
This talk will explain the shift in consumer spending, describe the different
components of content marketing and give detailed recommendations on
how you can get started.