Globalarena Client Presentation


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Globalarena Client Presentation

  1. 1. 1 Your Arena to match Foreign Investment supply and demand
  2. 2. Why GlobalArena The value of GlobalArena for its clients is based on three factors: 1. Serving market needs: • Countries need FDI and companies need global markets • Investment decisions are primarily based on online information • Investment promotion has moved online 2. Solving key problems: • Supply and demand do not connect effectively in the FDI market • Online investment promotion and the investment process cannot be optimized in isolation • Investment promotion alone is no longer sufficient, more intelligent matching solutions are the future 3. Adding economic value: • Most cost effective FDI matching solution (both supply and demand) • Reduce FDI transaction cost (both supply and demand) • Reduce FDI risk (both supply and demand)
  3. 3. 3 Our background • 2003 The University of Ghent develops a scientific algorithm for location selection ventured by Goost from Belgium and sponsored by Hewlett- Packard. • 2003 – 2008 Solution deployed in HP and other Fortune500 companies • 2007 – 2008 Solution drivers leave HP to start GlobalArena together with Goost. • July 2008 Global Arena founded in Zurich Switzerland with the objective to add online and business model innovation to the proven scientifc algorithm. • July 2009 The new FDI platform is online.
  4. 4. 4 What we do • We help companies worldwide to find attractive business locations using innovative online solutions. • We provide innovative online promotion solutions to help business locations connect with foreign investors. • we guide business locations to develop the most effective economic policy with our unique FDI insight. • We create online communities and networks of investors, companies and intermediaries.
  5. 5. Clients: trends and indicators • The challenge of the investment process and investment promotion decision making is, getting the complete context of the possible options. • Transparent, objective and qualitative information is hard to obtain and difficult to structure for systematic analysis. • Internet based innovations are developing extremely fast and organic : the awareness and need to understand, structure and implement these innovations in the business enviorment is even growing faster. • Location and Investment Promotion decisions require a rational basis but are ultimately emotional decisions. Therefore the complete context must blend and balance economic and quality information. • Most companies and investment organisations make multi dimension location or investment decisions with limited experience and knowledge. • Results, methodology and pricing of Consultancy FDI decision models is often not transparent. • Key trend in investment promotion is towards proactive and innovative Investor acquisition beyond the people based organization formula. • Increasingly governments make economic policy focused at sectors and clusters, funding sector specific and or cluster related economic development.
  6. 6. Market : Online marketing trends and indicators „Internet/website soared to capture the highest rating among all economic development marketing tools in 2008“ Source:
  7. 7. 7 Investment Promotion 2.0 From the study: “Over 70% of Countries • Success depends on Are Missing Out on how well countries are Foreign Investment able to market them- Projects and Jobs finds World Bank Group” selves by providing relevant, accurate and timely information to potential investors. • The world is now competing online to attract „Over 50% of Companies investment. base their investment decisions on online • The provision of services to potential investors information finds -and particularly the provision of information- is Nielsen“ basic to all promotion. • The best sites offer increased interactivity and functionality.
  8. 8. 8 Why do Internet based FDI marketing solutions matter to Market and Clients? 1. Internet based solutions are becoming the defacto matching tool for market and clients 2. Engaging online solutions differentiate and drive innovation 3. Online solutions can lead investment campaigns to higher return 4. Internet based services enable global solutions without an upfront investment in a global organization 5. It is the most powerful, low cost way to commercialize ideas globally 6. It allows you to become better informed, focused and more productive than your competitors 7. Internet Based Solutions are helping to implement the most effective and creative digital networking and community building
  9. 9. 9 Solutions and services portfolio
  10. 10. Global Arena's vision is to organize the foreign investment market to make it competitive, transparent and useful for clients and market based on : Online marketplace and network: unique platform that serves 2 groups of clients; (multi)national companies and investment promotion intermediaries. Innovative Web solutions : we connect investors with cluster organizations, economic development organizations and region and national investment promotion intermediaries. Unique Web information : national, regional and local governments can develop policies to improve the investment climate and competitiveness of their business environment. Global Arena guides its clients with unique insight and innovative solutions to create most economic value from Foreign Direct Investment.
  11. 11. 11 Solution portfolio
  12. 12. 12 Location Finder solutions
  13. 13. 13 Location Promoter solutions
  14. 14. 14 : Our Unique Platform Footprint management services private sector Global Arena Global Arena Insight Training FDI Policy FDI 2.0 Digital and Strategy innovation for consultancy FDI practicioners public sector Promotion & acquisition services
  15. 15. 15 : Network & community I research I search for We know, like and locations for investment trust Global Arena my client locations Internet Location context & investment matching I am I am promoting looking to my export, location offshore, outsource I am I am looking for a promoting new company our Cluster location
  16. 16. : our differentiation Online innovation Marketplace innovation Services innovation Organizational innovation
  17. 17. 17 online promote solutions proactive Engage Matching marketing acquisition Promote Competitive context policy and strategy
  18. 18. Promote Your location is presented and visualized on the Global Arena Map Your location can be searched using Global Arena Search Your value: 1. Investors can find your location or business using our free online tools and or tailor made mySearch. 2. Your location information is featured on a global Top-100.000 Google PageRank Website 3. Links to your Website and key locations to increase traffic to your website
  19. 19. Engage Your location is presented and visualized on a dedicated page at Global Arena and on the Map. Your location can be searched using Global Arena Search and mySearch. Your location data is stored together with a tailor made competitive profile created by Global Arena and your team Your value: Global Arena Map plus 1. Tailor made context for your location upon which investors can search and find your locatino 2. Tailor made webpage to brand your location and increase web traffic
  20. 20. 20 Competitive Context Government export and investment agencies that need a flexible and cost effective service to provide authoritative ranking services branded with their own agency brand. Youre value: Customized acquisition of investors that add specific value to your Country, Region, City or Cluster
  21. 21. 21 Your Arena to match Foreign Investment supply and demand