Prof. Dejan Verčič, PhD, Pristop d.o.o. & University of Ljubljana

   Euro-Med area and PR: How they can enrich each other?
Public relations

• a profession aiming at cultivation of
  mutually beneficial relations between
  organisations (peoples...
The Barcelona process

• Political and Security Dialogue
• Economic and Financial Partnership
• Social, Cultural and Human...
MedCom Labs

• virtual and physical spaces enabling
  identification and cultivation of
  Mediterranean-focused initiative...
A working model: reflective public relations
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Prof. Dejan Vercic: Euro-Med area and PR: How they can enrich each other?

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A profession aiming at cultivation of
mutually beneficial relations between
organisations (peoples, countries,
ethnicities, nations, religions, tribes) and
their social environments, including the
public space itself.

Published in: Business
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Prof. Dejan Vercic: Euro-Med area and PR: How they can enrich each other?

  1. 1. Prof. Dejan Verčič, PhD, Pristop d.o.o. & University of Ljubljana Euro-Med area and PR: How they can enrich each other?
  2. 2. Public relations • a profession aiming at cultivation of mutually beneficial relations between organisations (peoples, countries, ethnicities, nations, religions, tribes) and their social environments, including the public space itself • a socio-technological knowledge
  3. 3. The Barcelona process • Political and Security Dialogue • Economic and Financial Partnership • Social, Cultural and Human Partnership Albania, Algeria, Bosnia & Herzegovina, Croatia, Egypt, EU, Israel, Jordan, Lebanon, Libya, Mauritania, Monaco, Montenegro, Morocco, Occupied Palestinian Territories, Syria, Tunisia, Turkey
  4. 4. MedCom Labs • virtual and physical spaces enabling identification and cultivation of Mediterranean-focused initiatives in the field of public relations – e.g. communication campaigns fighting racisim, supporting immigrant integration, environmental campaigns in the M. etc.
  5. 5. A working model: reflective public relations

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