Global Alliance essential reads for public relations 2010

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Global Alliance essential reads for public relations 2010

  1. 1.   ESSENTIAL READS FOR PUBLIC RELATIONS PROFESSIONALS #1 Global Alliance for Public Relations and Communication Management Global Alliance Platinum Sponsors Global Alliance for Public Relations and Communication Management ● c/o USI Universtià della Svizzera italiana via Giuseppe Buffi 13 CH-6900 Lugano ● Switzerland phone +41 58 666 46 05 ● fax +41 58 666 47 39 e-mail info@globalalliancepr.org ● website www.globalallincepr.org 
  2. 2. Global Alliance Recommended Reading List for Public Relations Professionals Page 2 of 6 Book Cover Title Author Publisher ISBN All About Public Relations Roger Haywood McGraw Hill 0-0708-4760-6 Analyzing Media Messages Daniel Riffe, Lawrence Erlbaum 0-8058-2019-1 Stephen Lacy, Associates Inc. Frederick G. Fico (1998) Building Customer Misc. West Publishing Co. 0-3149-7970-0 Relationships Through Public Relations: Industry Leaders on Creating a Reputation, Maintaining Your Brand and Establishing Communication as Francois Cooren, Lawrence Erlbaum 0-805-8581-3X Organizing James R. Taylor, (2005) Elizabeth J. Van Every & Senem Guney Corporate Branding Majken Schultz & CBS Press (2006) 0-8763-0014-03 Yun Mi Antorini Corporate Communication: Peggy Simcic Gyldendal 8-2053-0595-1 [No Image] Strategic Approach to Bronn & R. Wiig Akademisk Building Reputation Berg Corporate Public Affairs Otto Lerbinger Lawrence Erlbaum 0-8058-5643-9 (2006) Corporate Reputation Leslie Gaines- John Wiley & Sons 0-4701-7150-2 Ross (2008) Creating Corporate Soul: The Roland Marchand University of 0-5202-2688-7 Rise of Public Relations & California Press Corporate imagery in (1998) American Big Business  
  3. 3. Global Alliance Recommended Reading List for Public Relations Professionals Page 3 of 6 Book Cover Title Author Publisher ISBN The Debate over Corporate Steve May, Oxford University 0-1951-5953-1 Social Responsibility George Cheney & Press (October Juliet Roper 1999) (Eds.) Effective Media Relations: David Wragg, Kogan Page Ltd (3rd 0-7494-4380-4 How to Get Results Alison Theaker & Edition) (June 2005) Michael Bland Effective Public Relations Scott M. Cutlip, FT Prentice Hall 0-1312-3014-X Allen H. Center, (September, 2005) and Glen M. Broom Effective Writing Skills for John Foster Kogan Page Ltd 0-7494-4381-2 Public Relations (PR in (April, 2005) Practice) Full Frontal PR: Building Richard Laermer Bloomberg Press 1-5766-0181-1 Buzz About Your Business, Your Product, or You The Future if Excellency in Elisabeth L Toth Lawrence Erlbaum 0-8058-5596-3 Public Relations & (Ed.) Associates Inc. [No Image] Communication (August 206) Management: Challenges for the Next Generation It’s Not Just PR: Public W. Timothy Wiley/Blackwell 1-4051-4406-8 Relations in Society Coombs & Sherry (March, 2008) J. Holiday Mastering Public Relations Aeron Davis Palgrave Macmillian 0-2305-4930-6 (2007) The New PR Toolkit: Deidre FT Prentice Hall 0-1300-9025-5 Strategies for Successful Breakenridge & (February, 2003) Media Relations Thomas J. DeLoughry
  4. 4. Global Alliance Recommended Reading List for Public Relations Professionals Page 4 of 6 Book Cover Title Author Publisher ISBN The New Rules of PR and David Meerman John Wiley & Sons 0-4701-1345-6 Marketing Scott (Jan, 2010) Planning and Managing PR Anne Gregory Kogan Page Ltd 0-7494-2991-7 Campaigns (November 2000) PR! A Social History of Spin Stuart Ewen Basic Books ()1996 0-4650-6179-6 Public Relations: Strategies & Denis L. Willcox, Allyn & Bacon 0-2054-0453-7 Tactics Phillip H. Ault, (September 2004) Warren K. Agee & Glen T. Cameron Public Relations and Betteke can Ruler Walter de Gruyter 3-1101-7612-2 Communication Management and Dejan Vercic (2004) in Europe Public Relations Democracy: Aeron Davis Manchester 0-7190-6069-9 Public Relations, Politics & University Press the Mass Media in Britain (January 2002) The Public Relations Alison Theaker Routledge 0-4154-2802-5 Handbook (JANUARY, 2008)
  5. 5. Global Alliance Recommended Reading List for Public Relations Professionals Page 5 of 6 Book Cover Title Author Publisher ISBN Public Relations Research: Ansgar ZerfaB, VS Verlag für 9-7835-3115- European & International Betteke Van Ruler Sozialwissenshaften 6026 Perspectives and Innovations & Sriramesh Krishnamurthy (Eds.) Public Relations Strategy Sandra Oliver Kogan PAGE Ltd 0-7494-4865-2 (January 2007) Public Relations Theory II Carl H. Botan & Lawrence Erlbaum 0-8058-3385-4 Vincent Hazleton Associates (2006) (Eds.) Public Relations: A Practical Philip Henslowe Kogan Page Ltd 0-7494-2937-2 Guide to the Basics (December 1998) Public Relations: Paul Baines, John Butterworth- 0-7506-5724-3 Contemporary Issues & Egan & Frank Heinemann Techniques Jefkins (November 2003) Public Relations: Critical Jacquie L’Etang & Lawrence Erlbaum 0-8058-4618-2 Debates & Contemporary Magda Pieczka (2006) Practice (Eds.) Public Relations: Principals & Philip J. Kitchen Thompson Learning 1-8615-2091-3 Practice (April 1997)
  6. 6. Global Alliance Recommended Reading List for Public Relations Professionals Page 6 of 6 Book Cover Title Author Publisher ISBN Qualitative Research Christine Daymon Routledge (2002) 0-4152-2273-7 Methods in Public Relations & Immy Holloway & Marketing Communications Reconfiguring Public David McKie & Routledge (2007) 0-4153-9408-2 Relations: Ecology, Equity, & Debashish Enterprise Munshi Rethinking Public Relations: Kevin Moloney Routledge (March, 0-4153-7062-0 PR Propaganda & 2006) Democracy Running a Public Relations Mike Beard & Kogan Page Ltd 0-7494-3424-4 Department Peter Hehir (February, 2001) Strategic Communications for Janel M. Radtke John Wiley & Sons 0-4711-7464-5 Nonprofit Organizations: (May, 1998) Seven Steps to Creating a Successful Plan Strategic Communication Laurie J. Wilson & Kendall Hunt 0-7575-1208-9 Planning for Effective Public Joseph D. Odgen (August, 2004) Relations & Marketing Strategic Planning for Public Ronald Smith Routledge (April, 0-4159-9422-4 Relations 2009)

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