Global Alliance Membership Presentation 2010


Published on

Global Alliance for Public Relations and Communication Management 2010 Membership Presentation

Published in: Business
  • Be the first to comment

  • Be the first to like this

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Global Alliance Membership Presentation 2010

  1. 1. Global Alliance for Public Relations and Communication Management Global Alliance Profile and Membership Information 2010 (For Potential Members) Rationale: Encapsulate the Global Alliance’s dual mission of raising standards of the profession and advocating for the profession
  2. 2. Welcome to the Global Alliance •The Global Alliance is an umbrella organisation linking Public Relations and Communication Management professional associations worldwide •Amongst its mission the Global Alliance seeks to enhance the Public Relations profession and its professionals around the world working in the following areas through advocacy (Full Listing Unify & Link Professional Standards Member Development Service to the members and profession •The Global Alliance intends not only to embrace the value of diversity within the Public Relations profession but also focus on common principles within the profession.
  3. 3. History & Key Landmarks of the Global Alliance • History  The Global Alliance formally established on 25 October, 2000 after a Public Relations World Congress sponsored by the Public Relations Society of America and the International Public Relations Association.  Established through the coming together of leaders from various professional associations  More than 20 national and international associations were actively involved in the founding of this historic framework.
  4. 4. History & Key Landmarks of the Global Alliance • Key Landmarks  2003 – The first World Public Relations Festival was held in Rome, Italy, under the theme “Ethics in Public Relations”  2006 – Participation in the Rome World Congress on Communication for Development, promoted by the United Nations  2008 – Re-launch of the Global Alliance website making it one of the central resources for the on-line PR community  2008 – Global Alliance Center established at the Università della Svizzera italiana, Lugano, Switzerland  2010 - World Public Relations Forum (WPRF) 2010, Stockholm, Sweden
  5. 5. Aims & Objectives •To provide a forum to: Share ideas and best practice Seek common interests and standards Provide a better understanding of the unique aspects of each culture in which practitioners operate •To offer access to information regarding: Regional or international conferences and seminars Case studies Awards programs Benchmarking research Networking opportunities for professionals •To serve as a vehicle for examining: Ethical standards Universal accreditation options Initiatives to strengthen the profession around the world
  6. 6. Global Alliance Five-Year Strategic Plan •In an effort to fulfil it’s aims and objectives, the Global Alliance has adopted a new five-year strategic plan, 2009-2014. •The strategic priorities for the five-year period include: Creating value for member associations & practitioners; Enhancing member engagement & participation; Growing visibility & influence; Securing the financial model; PR “R & D” / Innovation
  7. 7. Global Alliance Executive Board •Board Executive Committee John Paluszek, Chair, (PRSA, U.S.A.) Dan Tisch, Chair Elect, (CPRS) Canada Amanda Jane Succi, Secretary (FERPI, Italy) William Murray, Treasurer (PRSA, U.S.A.) Nina Volles, Secretary General •Immediate Past Chair Colin Farrington (CIPR, United Kingdom)
  8. 8. Global Alliance Board Members •Board Members Catherine Arrow (PRINZ, New Zealand) Thorsten Luetzler (DPRG, Germany) Paul Mylrea (CIPR, United Kingdom) Ronel Rensburg (PRISA, South Africa) Shameem Abdul Jalil (Institute of Public Relations Malaysia) Gustavo Pedace (Public Relations Institute of Argentina)
  9. 9. Global Alliance Current Members 2010 Europe Europe (Continued) Asociaci de Directivos de Comunica, Spain Latvian Public Relations Association, Latvia Association of Lithuanian PR Specialists, Norwegian Communication Association, Lithuania Norway Austrian Public Relations Society, Austria PRIME-European Student Association, Belgian Public Relations Centre, Belgium France Bulgarian National PR Association, Bulgaria Public Relations Institute of Ireland, Ireland Chartered Institute of Public Relations, United Public Relations Society of Slovenia, Kingdom Slovenia Communication Publique, France Russian Public Relations Association, Russia Confederation Europeene Des Relations Schweizerische Public Relations Gesellschaft Publiques, Belgium (PR Suisse), Switzerland Croatian Public Relations Association, Croatia Swedish Public Relations Association, Sweden Estonian Public Relations Association, Estonia Turkish Public Relations Association, Turkey Federazione Relazioni Pubbliche Italiana, Italy UJJEF – Communication et Enterprise, German Public Relations Association, German France Hungarian Public Relations Association, Hungary Komora Public Relations, Czech Republic
  10. 10. Global Alliance Current Members 2010 North & South America Asia, Oceania, Middle East & Africa  Canadian Public Relations Society, Canada  Institute of Public Relations Malaysia, Malaysia  International Association of Business  Institute of Public Relations of Singapore, Singapore Communicators, United States of America  Korea Public Relations Association (KoreaPR), South  Public Relations Society of America, United Korea States of America  Public Relations Society of India, India  Federal Council of Public Relations  Public Relations Society of Indonesia, Indonesia Professionals, Brazil  Public Relations Society of the Philippines, Philippines  Inter-American Confederations of Public  Public Relations Institute of Australia, Australia Relations, Brazil  Public Relations Institute of New Zealand, New Zealand  Mexican Association of Public Relations Professionals, Mexico  African Public Relations Association, Nigeria  Public Relations Society of Puerto Rico,  Institute of Public Relations Ghana, Ghana Puerto Rico  Nigerian Institute of Public Relations, Nigeria  Public Relations Society of Kenya, Kenya  Public Relations Institute of Southern Africa, South Africa  Public Relations Association of Uganda, Uganda
  11. 11. Global Alliance Recent & Current Initiatives • Launched Sponsorship & Partnership 2009 initiative whose benefits amongst other things serves to create value for member associations and securing the financial model  The Global Alliance aims to make available to member associations templates of key projects such as the Sponsorship & Partnership for use within their own initiatives • Developing new media and communication channels e.g. Webinar series • Advance the Global Alliance service provision through Speakers Bureau  As a member you have the opportunity to be part of the Global Alliance’s Speaker’s Bureau • New & improved GA website integrating all of the GA’s Projects and initiatives as well as providing you with central Global information hub
  12. 12. Global Alliance New & Improved Website Up to date GA Member and PR Industry news via RSS feeds Flexibility in sharing articles through the integrated “Share Buttons” Quick access to ALL of GA’s on line social networking activities International Job Center for both employers and job seekers Easy to use Knowledge Center; a centralised information hub
  13. 13. Global Alliance Knowledge Centre •The Global Alliance aims to build a diverse body of knowledge to assist public relations and communication management professionals in their work. •The Knowledge Centre offers you amongst other things: - Guidelines and research papers Case studies of award winning PR campaigns Speeches Policy documents Interviews Templates Industry reports •Opportunity to contribute articles and material to the Knowledge Centre
  14. 14. Global Alliance Bimonthly E-newsletter • Amongst a host of insightful articles that include a commentary from the Global Alliance Chairman , the GA e-newsletter is packed with: - Research publications Upcoming events Current Global Alliance projects Social networking highlights Guest columnists Featured jobs • As a member of the Global Alliance not only will you read what other professionals in the PR industry have to say, but you can also have your article featured in the e-newsletter
  15. 15. Global Alliance Online Social Networking • Linkedin profile complete with own group for discussion • Amongst other benefits, the Global Alliance group offers: Intra profession networking and connection Real time discussion opportunities on various PR topics Live news feeds from the Pubic Relations industry Job board
  16. 16. Global Alliance Upcoming Events • June 2010, Stockholm, Sweden  World Public Relations Forum (WPRF)
  17. 17. World Public Relations Forum (WPRF) 2010 •"Communicative organisations - in pursuit of a new paradigm" Organizer: The Global Alliance in partnership with the Swedish Public Relations Association Location: Stockholm, Sweden Date: June 14, 2010 to June 15, 2010 Website: • The Swedish Public Relations Association warmly welcomes you to Stockholm for the 6th World Public Relations Forum. The theme for the conference is "Communicative Organisations - in pursuit of a new paradigm". We take off in our recently finished unique research project "Business Effective Communication". The results are summarized by professor Sven Hamrefors in a published video at
  18. 18. Global Alliance Membership: An Insight & Fee Structure  The new Global Alliance membership package has many important benefits, amongst them:  Your members are part of a global community of 160,000 public relations professionals – a unique marketing opportunity to current and prospective members  Discounted access to conferences put on by the GA member associations in other countries for your members  Enables you to participate in international collaboration to raise standards, share knowledge, advocate for the profession and grow as well as strengthen public relations associations like yours  It demonstrates your commitment to a shared vision to advance the public relations profession and the global society we serve
  19. 19. Global Alliance Membership: An Insight & Fee Structure  Following a unanimous resolution passed at the GA annual general meeting in June 2009, Vancouver, the Global Alliance is moving to a fee structure that aligns GA dues with the number of individual public relations practitioners who belong to the member association  We are confident this will broaden the GA’s membership base by reducing fees for small associations, while creating a stable and sustainable financial model  Other sources of revenue are currently being pursued such as a comprehensive sponsorship/partnership program
  20. 20. Global Alliance Fee Structure 2009-2010 National Association Affiliated Association Members Members 1 – 300 EUR 150 EUR 120 Individual Members 300 – 1000 EUR 300 EUR 240 Individual Members 1000 – 2000 Individual Members EUR 500 EUR 400 More Than 2000 Individual Members EUR 1000 EUR 800 PR Research Organisations, N/a EUR 400 Councils & Others
  21. 21. GLOBAL ALLIANCE FOR PUBLIC RELATIONS AND COMMUNICATION MANAGEMENT Thank You for Your Consideration in Joining the Global Alliance. We Look Forward to your Organization Joining Us in Sharing Our Vision to Advance the Public Relations Profession Please kindly use the attached form to identify the current size of your association, and your membership category, and return to the address below Global Alliance Center | Global Alliance for Public Relations and Communications Management Università della Svizzera italiana | via Giuseppe Buffi 13 | 6900 Lugano | Switzerland phone +41 58 666 46 02 | fax +41 58 666 47 39 | e-mail | website