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Fashionpack

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Published on

Fall 2009

Published in: Business
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Fashionpack

  1. 1. REUSABLE
ECO‐FRIENDLY
PACKAGING

  2. 2. OUR
INSPIRATION 
DOES
THIS
LOOK
FAMILIAR?

  3. 3. PROBLEMS
IN
THE
FASHION
CLOSET
•  Little
storage
space
to
keep
extra
packaging
 (even
reusable
bags)
•  Generally
very
disorganized
•  Share
supplies
with
the
entire
office
•  Bags
get
damaged
in
transit
•  Much
waste
is
tossed
every
day
•  Most
companies
don’t
recycle

  4. 4. ACADEMIC & REAL WORLD INFLUENCE•  Cradle
to
Cradle
(book)
 ‐
re‐broken
down
into
original
components
 ‐
eco‐friendly
materials
•  Sharing
&
Subscription
models
 ‐
companies
keep
and
send
back
and
forth
 ‐
replenishes
company
supply
automatically
 ‐
could
subscribe
to
the
service
potentially
•  Post
office,
Urban
Express,
general
mail
waste

  5. 5. CURRENT
PACKAGING
•  Still
cardboard
or
paper
•  “Sustainable”
just
means
recycled
material
•  These
products
can
only
be
re‐used
and
 recycled
so
many
times
•  Nothing
really
sustainable
on
the
market
•  Packaging
is
sometimes
given
by
delivery
 service
you
use
•  Even
reusable
bags
get
thrown
out
by
 companies

  6. 6. OUR
PRODUCT
•  Line
of
packaging:
shopping
bags,
boxes,
 garment
bags,
padding
•  100%
renewable
&
recyclable
–
breaks
down
 to
be
made
into
new
packaging
•  Durable
for
a
long
life
cycle
•  Packaging
ideally
stays
within
the
network
 because
firms
expect
their
samples
back

  7. 7. CONVERTIBLE
SHOPPING
BAG
  8. 8. BOXES
• 
3
sizes
• 
No
need
for
adhesives
• 
Reinforced
corners
• 
Use
our
labeling
system
• 
Treeless
paper
• 
break
down
easily
• 
accepted
by
shippers
• 
Storage
solutions:
stackable
or
flatpacked

  9. 9. CONVERTIBLE
GARMENT
BAG
  10. 10. PACKING
MATERIALS
 Magnetic
peanuts
 Foam
roll

  11. 11. REUSABLE
LABELING
SYSTEM:

eliminates
need
for
sticky
labels
  12. 12. BUSINESS
MODEL
•  Systems
design
firm
•  Partnering
with
a
green
manufacturer
•  Testing
our
idea
on
a
small
network
of
fashion
 firms
with
high
volume
of
packaging
waste

•  PR
companies,
showrooms,
and
magazines
•  Gain
feedback
on
usability
of
product

  13. 13. MONEY
MAKING
•  Firms
initially
order
per
piece
•  Prices
fall
in
between
Uline
and
The
Container
 Store
•  When
the
network
is
large
enough,
we
will
 charge
a
subscription
fee
that
covers
customer
 service,
items
missing
from
inventory,
and
 lowers
the
price
of
each
piece
of
packaging
 bought
•  Companies
could
save
money
because
they
 would
have
to
buy
packaging
less
often

  14. 14. PROMOTION
•  Every
piece
will
have
a
tag
or
sticker
explaining
 who
we
are
•  Word
of
mouth
•  Give
to
bloggers
to
blog
about
•  Guerilla
–
take
interns
hostage
and
make
them
 switch
bags
•  Advertising:
WWD,
style.com,
Urban
Express
•  Product
placement
(Rachel
Zoe
Project,
The
City,
 Kell
on
Earth)
•  Companies
using
to
ship
to
other
companies

  15. 15. SWOT

ANALYSIS
  16. 16. WHY
USE
IT?
•  Would
eliminate
a
ton
of
waste
•  Cut
down
on
company’s
costs
•  Could
help
a
company’s
image
•  If
it
grows,
costs
go
down
•  Mistake‐proof
and
easy
to
use
•  Easy
to
adopt


  17. 17. THANKS! 


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