Do You KnowYour Audience’s   Passion?
Important TidbitsThis Presentation is the Property of VitreoQR, LLCCopyright ©2009 - 2012 - VitreoQR, LLC - All Rights Res...
The Relationships       Copyright ©2009 - 2012 - VitreoQR, LLC - All Rights Reserved
VitreoQR Mobile Site                                                   QR Codes®             Everything You Should Know Ab...
The Three Conditions in the World of QRThat You Can Not Control  The Device           The OS       The Reader App         ...
Lowest Common Denominators for a Successfully        Deployed QR Code Campaign    Compatibility      Security    Mobilizat...
Lowest Common denominator Considerations                                        ISO Compliance                            ...
So What’s In a QR Code - The Technology                                               Quiet Zone                  Module  ...
Free QR Code Generators       Are they ISO18004 Compliant??   This one is!!Created By DENSO QRDraw Software               ...
The Facts of the ISO Standard for QR Codes    Only DENSO Patented QR Code Generating Applications are Guaranteed to be    ...
The Only UNIVERSALLY VIABLE QR     Codes you Should Deploy                        Copyright ©2009 - 2012 - VitreoQR, LLC -...
Error Correction - Level “L”, “M”, “Q” & “H”Data = http://www.vitreoqr.com/m/ (26 Characters) - Different Error Correction...
If Both of these QR Codes Resolve to the SameDestination, Which One is the Best Choice for Deployment?   Version 1 - 21 by...
EVERY QR Code Created for you Through Great Lakes Integrated is Absolutely  Compliant to the Strictest Definitions of the ...
Understanding the Expectations of the Typical QR Code User     Especially in the 21 to 44 Year Old Age Brackets           ...
QR Codes for Marketing vs. QR Codes for Services                                 QR Codes for SERVICES QR Codes for Market...
QR Codes for Marketing vs. QR Codes for Services      Desktop Web Site                           Mobile Site Delivers the ...
Direct QR Codes                             No Control                            No Flexibility                          ...
Indirect QR Codes                             Code                          Management                            Solution...
The Benefits of Indirect QR Codes                            Control           Secure Hosting                            F...
http://www.ilovemydomainalot.com              http://byt.ly/1A                    http://www.ilovemydomainalot.com        ...
Disaster in the Making                         Copyright ©2009 - 2012 - VitreoQR, LLC - All Rights Reserved
Disaster in the Making                         Copyright ©2009 - 2012 - VitreoQR, LLC - All Rights Reserved
kxk.me = Montenegro                   link.in = India            tiny.cc = Cacos Islands                       bit.ly = Li...
Mobilize Your ContentIf you Don’t, it’s a Brand Damaging Experience inthe Eyes of your Customer      DON’T DO         Do T...
NEWS - Branded QR Codes             Branding Like this Takes             away from the QR Code             Data           ...
NEWS - Branded QR Codes                    Copyright ©2009 - 2012 - VitreoQR, LLC - All Rights Reserved
Newly Released LogoQ from DENSO                        Copyright ©2009 - 2012 - VitreoQR, LLC - All Rights Reserved
Q&ACustomers Deserve                    For more information or to schedule a one-                         on-one meeting ...
QR Tecnology vqr
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QR Tecnology vqr

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Great Lakes Integrated-VIP AKSESS Customer Council 2012GLI QR Technology

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QR Tecnology vqr

  1. 1. Do You KnowYour Audience’s Passion?
  2. 2. Important TidbitsThis Presentation is the Property of VitreoQR, LLCCopyright ©2009 - 2012 - VitreoQR, LLC - All Rights ReservedPlease do not copy, duplicate or distribute this presentationPortions of this Presentation are Copyright of DENSO Wave and/orCourtesy of Wikipedia - All other Trademarks are Property of theirRespective OwnersGet a Reader for Your Mobile Device at http://vqr.co/install Copyright ©2009 - 2012 - VitreoQR, LLC - All Rights Reserved
  3. 3. The Relationships Copyright ©2009 - 2012 - VitreoQR, LLC - All Rights Reserved
  4. 4. VitreoQR Mobile Site QR Codes® Everything You Should Know About QR Codes But Didn’t Know to Ask!®QR Code is a Registered Trademark of DENSO WaveIncorporated Copyright ©2009 - 2012 - VitreoQR, LLC - All Rights Reserved
  5. 5. The Three Conditions in the World of QRThat You Can Not Control The Device The OS The Reader App Copyright ©2009 - 2012 - VitreoQR, LLC - All Rights Reserved
  6. 6. Lowest Common Denominators for a Successfully Deployed QR Code Campaign Compatibility Security Mobilization Analytics Copyright ©2009 - 2012 - VitreoQR, LLC - All Rights Reserved
  7. 7. Lowest Common denominator Considerations ISO Compliance Low Density Compatibility = Respect for Quiet Zone Minimum Print Size URL Shortening Security = Data Security Low Density for QR Appropriately Sized Mobilization = Fully Functional User Agent ID You Can’t Value What You Don’t Measure Analytics = Analytics in English Reach ACTIONABLE Conclusions Easily GLI Will Advise you and Deliver to these Specific Requirements Copyright ©2009 - 2012 - VitreoQR, LLC - All Rights Reserved
  8. 8. So What’s In a QR Code - The Technology Quiet Zone Module Version 2 25 X 25 Modules Error Correction = “L” 7% Data Loss - 32 Characters 4 Modules of Quiet Zone REQUIRED Copyright ©2009 - 2012 - VitreoQR, LLC - All Rights Reserved
  9. 9. Free QR Code Generators Are they ISO18004 Compliant?? This one is!!Created By DENSO QRDraw Software Copyright ©2009 - 2012 - VitreoQR, LLC - All Rights Reserved
  10. 10. The Facts of the ISO Standard for QR Codes Only DENSO Patented QR Code Generating Applications are Guaranteed to be Fully Compliant with the ISO Standard. If you use an On Line and Free QR Code Generator, you ARE NOT Getting an ISO18004:2006 Compliant QR Code - As a Matter of Fact, You have NO IDEA what you Actually ARE Getting• Using QR Codes from these Sites Will Yield a Deployment that May Not Work on a Significant Number of Mobile Devices - That Would Be YOUR Fault• If, However, You Create an ISO Compliant QR Code and Deploy it Within the Definition of the Standard, Should that Code not Work on a Particular Device That WOULD NOT BE Your Fault Copyright ©2009 - 2012 - VitreoQR, LLC - All Rights Reserved
  11. 11. The Only UNIVERSALLY VIABLE QR Codes you Should Deploy Copyright ©2009 - 2012 - VitreoQR, LLC - All Rights Reserved
  12. 12. Error Correction - Level “L”, “M”, “Q” & “H”Data = http://www.vitreoqr.com/m/ (26 Characters) - Different Error CorrectionLevels Version 2 Version 2 Version 3 Version 4 25 X 25 Modules 25 X 25 Modules 29 X 29 Modules 33 X 33 ModulesError Correction = “L”* Error Correction = “M” Error Correction = “Q” Error Correction = “H” 7% Data Loss** 15% Data Loss** 25% data Loss** 30% Data Loss**32 Character Limitation 26 Character Limitation 32 Character Limitation 34 Character Limitation Copyright ©2009 - 2012 - VitreoQR, LLC - All Rights Reserved
  13. 13. If Both of these QR Codes Resolve to the SameDestination, Which One is the Best Choice for Deployment? Version 1 - 21 by 21 Modules Version 2 - 25 by 25 Modules 441 Modules 625 Modules - 30% Larger 14.5 X 14.5mm Print Size 16.8 X 16.8mm Print Size Copyright ©2009 - 2012 - VitreoQR, LLC - All Rights Reserved
  14. 14. EVERY QR Code Created for you Through Great Lakes Integrated is Absolutely Compliant to the Strictest Definitions of the ISO:18004:2006 Specification All Codes Are Always Version 1 Full Technical Specifications No Guessing at Print Sizes Vector Based, PDF Artwork Copyright ©2009 - 2012 - VitreoQR, LLC - All Rights Reserved
  15. 15. Understanding the Expectations of the Typical QR Code User Especially in the 21 to 44 Year Old Age Brackets Web Hunting - You Want Something Surfing the Web is a Casual Specific and You want it NOW Experience - Google Delivers what QR Codes for Immediate Information IT THINKS you are Looking for Gratification Short Attention Span - Seconds Even Shorter Attention Span - Milliseconds Copyright ©2009 - 2012 - VitreoQR, LLC - All Rights Reserved
  16. 16. QR Codes for Marketing vs. QR Codes for Services QR Codes for SERVICES QR Codes for Marketing Blue Ocean - Plenty of Room for ProfitShark Infested Red Ocean MSDS - Instructions - Upgrades You HAVE to be There Valuable Information Wrapped in a Marketing Blanket Copyright ©2009 - 2012 - VitreoQR, LLC - All Rights Reserved
  17. 17. QR Codes for Marketing vs. QR Codes for Services Desktop Web Site Mobile Site Delivers the Same SERVICES Information but QrPageRip has a Revenue Component Through Advertising Copyright ©2009 - 2012 - VitreoQR, LLC - All Rights Reserved
  18. 18. Direct QR Codes No Control No Flexibility Limited Shelf Lifehttp://vitreoqr.com/m Copyright ©2009 - 2012 - VitreoQR, LLC - All Rights Reserved
  19. 19. Indirect QR Codes Code Management Solutionhttp://vqr.co/tsaexp Copyright ©2009 - 2012 - VitreoQR, LLC - All Rights Reserved
  20. 20. The Benefits of Indirect QR Codes Control Secure Hosting Flexibility SAS 70 Compliance Security Backed Up Shelf Life Guaranteed Privacyhttp://vqr.co/tsaexp( ) ( ) Copyright ©2009 - 2012 - VitreoQR, LLC - All Rights Reserved
  21. 21. http://www.ilovemydomainalot.com http://byt.ly/1A http://www.ilovemydomainalot.com Redirect Should Go to Redirect to www.sthumphen.com QR Codes and Security - URL Shortening Services Copyright ©2009 - 2012 - VitreoQR, LLC - All Rights Reserved
  22. 22. Disaster in the Making Copyright ©2009 - 2012 - VitreoQR, LLC - All Rights Reserved
  23. 23. Disaster in the Making Copyright ©2009 - 2012 - VitreoQR, LLC - All Rights Reserved
  24. 24. kxk.me = Montenegro link.in = India tiny.cc = Cacos Islands bit.ly = Libya fly2.ws = Samoa While these URL Shortening Services MAY in fact be Legitimate, You Still Don’t Know Who they are or What May Happen with your Data - YOU HAVE NO AGREEMENT WITH THESE PEOPLE and your data is at their mercy These Services were Built with a Focus on Social Media - Twitter, Facebook, LinkedIn & MySpace - not for Mission Critical Corporate, Government, Educational or Institutional Data Deployment - This is NOT the case with VQR.CO - We Built Our Engine Specifically for QR and Security• Their Privacy Policies, if they even Exist and are Enforced, DO NOT Address the Concerns, Needs and Requirements for Mission Critical Data Security - Your data privacy is Guaranteed with GLI through VitreoQR• ICANN - Internet Corporation for Assigned Names and Numbers Allows Governments Control their own Domains - Do You Trust Libya?• Google Goo.gl - They Already Know Too Much About You as it is and their site has already been hijacked by hackers to deliver malware through QR Codes into the Mobile Space. Copyright ©2009 - 2012 - VitreoQR, LLC - All Rights Reserved
  25. 25. Mobilize Your ContentIf you Don’t, it’s a Brand Damaging Experience inthe Eyes of your Customer DON’T DO Do This THIS!!! Copyright ©2009 - 2012 - VitreoQR, LLC - All Rights Reserved
  26. 26. NEWS - Branded QR Codes Branding Like this Takes away from the QR Code Data This approach takes advantage of ECC Levels While this works it isn’t the best approach to branding a QR Code Copyright ©2009 - 2012 - VitreoQR, LLC - All Rights Reserved
  27. 27. NEWS - Branded QR Codes Copyright ©2009 - 2012 - VitreoQR, LLC - All Rights Reserved
  28. 28. Newly Released LogoQ from DENSO Copyright ©2009 - 2012 - VitreoQR, LLC - All Rights Reserved
  29. 29. Q&ACustomers Deserve For more information or to schedule a one- on-one meeting call your Great Lakes account executive at 216-634-5120 or email rfirst@gll.com

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