Web2.0 an analysis


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Web2.0 an analysis

  1. 1. Web 2.0Understanding the scene – a 10,000 feet viewby t.n.c.venkata ranganCMD, Vishwak Solutions Pvt. Ltd.MSDN Regional Director (Chennai)
  2. 2. Agenda What is Web 2.0? Business Landscape Software as a Service Demos
  3. 3. What is Web 2.0?
  4. 4. What is Web 2.0? It is Second generation of services availableon the Web that lets people collaborate andshare information online OReilly Media and MediaLive Internationalpopularized the term Google is now seen as the torch bearer of theterm by the media From a technology perspective Web 2.0 usesAJAX, Mashups and RSS predominantly
  5. 5. What is AJAX? Ajax is not a technology in itself Shorthand for Asynchronous JavaScript and XML The term was first used by Adaptive Path only in Feb 2005 Removes the need to reload entire web page each time the usermakes a change. Increase the web pages interactivity, speed,and usability. XML is used as the format for transferring data between theserver and client. XML files may be created dynamically by someform of server-side scripting The Ajax technique uses a combination of: XHTML and CSS,JavaScript, XMLHttpRequest /IFrame object
  6. 6. Microsoft was pioneer in Ajax Though hard to believe by public, in reality it allstarted with IE 3.0’s IFrame (and later by Netscape’sLayer) innovation to do asynchronous loading ofcontent Today’s AJAX core is based on MicrosoftXMLHTTPRequest Object introduced in IE 5.0 It was used and exploited by Outlook Web Access(OWA) in Exchange 2000 timeframe
  7. 7. Business Landscape on thenew “Web”*All Data/Numbers quoted in this section are from Wikipedia.com &respective corporate websites
  8. 8. Google Adsense Google AdSense is a fast and easy way for website publishersof all sizes to display relevant Google ads on their websitescontent pages and earn money. As of now, Microsoft doesn’t have a competing offering here,though there are tons of 3rdparties offering a similar model.Google has the early mover advantage here Google has released sister products – Adsense for Feeds andAdsense for Search For Quarter ended June 30, 2006 Google earned from Adsense(Partner Sites) US$997 Million or 41% of total Revenue 42% of overall Google’s revenue came frrom outside USA
  9. 9. Google Adwords Pay Per Click (PPC) Model Google AdWords allows advertisers in Google’s network which includesGoogle’s own Property and Google Adsense Network. The overallNetwork reaches more than 80% of Internet users It works on Vickrey Auction where by Advertisers bid for a slot Advertiser get near real-time reporting and can control there spend foreach day It is believed to be powered by MySQL (Open Source) as backend For Quarter ended June 30, 2006, Google made US$1.43 Billion or58% of its total revenue from Google Sites
  10. 10. Microsoft Adcenter Adcenter is Microsoft answer to Google Adwords Prior to Adcenter, Advertisers had to use Overture(Yahoo!) for placing their ads in MSN Networks Adcenter gives more control over Google Adwordsin terms of targetting user demographics MSN Network reaches to 2 out of 3 web users
  11. 11. Blogging If you thought blogging was passive, free andvoluntary think again Commercial (so called) Blog sites Netscape.com (new) owned by Weblogs, Inc. Engadget.com owned by Weblogs, Inc. Myspace.com
  12. 12. Weblogs, Inc The company is owned by AOL and has more than90 commercial blogs meaning blog sites whichemploy FTEs to prepare the content Weblogs generated US$1 Million in revenue out ofGoogle Adsense alone in 2005 AOL bought Weblogs, Inc in Oct 2005 for US$25Million The CEO of Weblogs recently announced US$1000per month for bloggers who submit more than 150Stories/Items per month in any Social Bookmarkingsite
  13. 13. Social Networking Sites Myspace.com Fourth most popular English Website 95 million members, with 500,000 new memberseach week Bought by News Corp (Rupert Murdoch) forUS$580 Million in June 2005 Orkut.com A Google Initiative LinkedIn.com
  14. 14. Software as a Service
  15. 15. Software as a Service Software as a Service (Saas) is a model ofsoftware delivery where the softwarecompany provides development, hosting,maintenance, daily technical operation, andsupport SaaS can be for any market segmentincluding home consumers, small business,medium and large business
  16. 16. SalesForce.com SalesForce uses SaaS to deliver everythingover the web, no install in client, platformindependent Only US$995 for five users for 1 year allinclusive. No additional CAPEX or OPEX
  17. 17. Windows Live Windows Live is Microsoft’s version of Web2.0 services offerings. These will include Live Mail, Live Messenger,Live Favourites, Live Office Domains andmore. Watch out Microsoft for more to come fromthem…
  18. 18. Flash as a Platform - Flex Adobe®Flex™ 2 is an application developmentsolution for creating and delivering cross-platformrich Internet applications (RIAs) within theenterprise and across the web Client environment just need Flash Runtime - whichis available in over 90% of PCs. And works in IE,FireFox, Opera and others Flash Runtime is less than 500KB-1MB in size ifneeds to be downloaded
  19. 19. Demos
  20. 20. Demos Microsoft Live.com, Live Virtual Earth, LiveMail Google Maps, GMail SalesForce.com Adobe Flex Examples Nike TV
  21. 21. Thank You!