Kellogg's started with only 44 employees in Battle Creek, Michigan,
Founder, W.K. Kellogg, had a strong commitment to nutrition,
health and quality.
Kellogg's has historically been a leader in industry, innovation and
Kellogg's is the world’s leading producer of cereal and a leading
producer of convenience foods, including cookies, crackers, toaster
pastries, cereal bars, fruit-flavored snacks, frozen waffles and veggie
Its products are sold in more than 180 countries worldwide.
“To enrich and delight the world through
foods and brands that matter.”
" Nourishing families so they can flourish
Growth in cereal business
Global expansion of convenience food’s/snacks
Be a trusted provider of great tasting, safe and high quality products
Promote corporate responsibility to communities
Reinforce the idea of healthy lifestyle for population
Kellogg’s continued to execute a strategy based on fundamental
the expanding family of megabrands,
strong global opportunities
people across the globe
Kellogg's is executing their strategy across four
It provides the following benefit: food, health,
healthy lifestyle, sense of sophistication
Price per box of about 300gms is around 120 Rs –
The new products launched will have to be
aggressively advertised on a number of media
People in the city and urban areas prefer such
products and hence it should be marketed there
on a large scale.
Strong brand equity
STRENGTH: WEAKNESS :
Follower in pricing
Weak management team
Products are marketed
according to the age
groups like children,
teens, adults, senior
Men and women have
different tastes and
Income can be a barrier
or a boon. Investing in
region with high
products are marketed
income group (becoz
Kellogs has been
always a boon.
We surveyed 200 people belonging to different age-groups, socio-economic
groups & living in different areas.
1. Do you have breakfast regularly?
2. Have you tasted Kellogg’s?
3. If yes, Did you like the product used by you?
4. How likely are you to purchase the product?
Do you have Breakfast?
Have you tasted Kellogg’s?
Did you like the products
How likely are you to
purchase the product?